What to Read
From Parking to Parties: Superdome’s Super Bowl Transformation
The Super Bowl’s corporate-driven hospitality boom leaves fewer tickets for average fans.
by Eric Fisher
Premier League Says No to U.S. Regular-Season Games
English’s top pro soccer league differs sharply from the prevailing U.S. strategy.
by Dennis Young
NFL Ends ‘End Racism’ Super Bowl End Zones
The slogan was on the field for the last four Super Bowls.
Chiefs Owner: NFL Flag Teams Possible, Stadium Talks Progressing
Clark Hunt envisions NFL teams owning flag franchises, while Chiefs stadium talks continue.
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‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear
Nostalgia and street cred have driven a consistent frenzy for merch.
February 1, 2025
The New WAGs: Sports Wives Building Business Empires
Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
January 31, 2025
The Toll of Bicoastal Travel on New ACC Members Cal and Stanford
Cal and Stanford face missed flights, chaotic sleep schedules, and academic demands.
January 28, 2025
It’s Starting to Pay to Be Good at Cornhole
American Cornhole League players made $7.7 million in 2024.
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Surprising Ticket Trends for NFL Championship Sunday
The AFC and NFC Championship Games are producing several interesting ticket storylines.
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Home Games, Bowls, Bad Weather: The 12-Team College Football Playoff Is Here
Home Games, Bowls, Bad Weather: The 12-Team CFB Playoff Is Here
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Records and High Prices for NFL Wild Card Weekend
The league is seeing several record first-round prices, according to TickPick.
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How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture
As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
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High Prices for High-Drama College Football Conference Championships
CFB’s new-look conferences—and title game matchups—are having a direct effect on demand for tickets.
December 4, 2024
College Football Devolves Into Sniping As Playoff Bracket Nears
From Lane Kiffin to Jim Phillips, no one is holding back.
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Football’s Thanksgiving Day Ticket Feast
Several NFL and college football games on Thanksgiving and Black Friday are driving some eye-popping purchase prices.
November 20, 2024
Deion Sanders Downplays NFL Smoke As Former Cowboys Lobby for Him
The Colorado coach says “I’ve got a kickstand down” in Boulder.