Collectibles Platform Rally Hits $175 Million Valuation

    • RSE Markets, the parent company of collectibles trading app Rally, has raised $15 million.
    • The funding gives Rally a $175 million valuation.

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Collectibles trading app Rally raised $15 million in a funding round led by Wheelhouse, a media and investment business founded by Jimmy Kimmel and “Pawn Stars” creator Brent Montgomery.

The round — which included Kevin Durant’s Thirty Five Ventures and The Ringer founder Bill Simmons — gives Rally a $175 million valuation, and brings its total funding to over $65 million.

Rally allows users to buy and sell equity shares in a wide range of collectibles and has more than 250,000 users on its app.

The platform will use the funding to increase its head count and expand into other collectible categories after making its mark in sports.

  • One Rally listing includes a signed piece of hardwood from Kobe Bryant’s farewell game.
  • The company displayed a Honus Wagner baseball card worth more than $1 million at a private event on Wednesday.

Wheelhouse is reportedly helping Rally launch a podcast and getting some of its items featured on the History channel’s “Pawn Stars.”

Previous Rally investors include Reddit co-founder Alexis Ohanian, Nas, and Porsche Ventures, among others.