• Loading stock data...
Sunday, July 14, 2024

Coca-Cola Working to Get BodyArmor, Powerade on Same Page

  • Coca-Cola's sports drink segment revenue grew 1% in Q4 2022.
  • The company as a whole grew 7% to $10.1 billion in revenue.
A Coca-Cola branded tent is seen outside of Banc of California Stadium
Kiyoshi Mio-USA TODAY Sports

Coca-Cola is still trying to figure out how to get its big sports drink acquisition to mesh with its homegrown star.

The company has been working to integrate BodyArmor — which Coca-Cola fully controls following a $5.6 billion deal in 2021 — with its Powerade brand.  

  • The company’s sports drinks segment grew 1% over the fourth quarter of 2022, compared to the same period the year prior. 
  • Overall, company revenues hit $10.1 billion in the quarter, up 7% year-over-year.
  • Operating income rose 24% to $2.1 billion.

The company’s stock has been essentially flat from the start of the week, rising slightly before Tuesday’s earnings release and then giving back those gains. 

Dallas Cowboys team forms huddle in front of Pepsi advertisement

Sports Drink Leader PepsiCo Laying Off Hundreds

Gatorade-maker PepsiCo is following many tech companies and cutting staff.
December 6, 2022

Double Team

“We need to get that double act working well,” Coca-Cola CEO James Quincey told the Wall Street Journal, referring to Powerade and BodyArmor. “We had some hiccups in ’22 as we brought those two things together, so we need to do better.”

The two brands have been brought under the same wing within the company, and each is planning a major marketing push.

“It’s not atypical that when you buy a smaller company and bring it over that there’s some disruption in the short term,” Quincey said. “There was certainly more than we would have liked or expected. And now we have to kind of reset ourselves.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Mississippi Department of Human Services on Monday sued retired NFL quarterback Brett Favre along with several other people and businesses to try to recover millions of misspent welfare dollars that were intended to help some of the poorest people in the U.S.

Judge in Mississippi Welfare Case Boots Brett Favre’s Lead Lawyer

The judge wrote he had a ‘pattern and practice of delicate deception.’
Oct 5, 2023; Landover, Maryland, USA; Washington Commanders owner Josh Harris with fans before the game against the Chicago Bears at FedExField.

Parts of the Commanders’ Past Finding Their Way Into Harris Era

The team is developing plans to honor former logo designer next season.
Tony Romo at the American Century Championship in Lake Tahoe

One of the Hottest Celebrity Wait Lists Is a Golf Tournament

The American Century Championship tees off Friday.

Las Vegas Isn’t Becoming an NBA Destination. It Already Is One

Expansion and the in-season tournament are also drawing the NBA to the city.
podcast thumbnail mobile
Front Office Sports Today

Warner Bros. Discovery Faces Final Decision on NBA Rights

0:00

Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
Oct 27, 2023; Sacramento, California, USA; A general of the Sacramento Kings logo on the court before the game against the Golden State Warriors at Golden 1 Center.

How Sports Went From Private Equity Punchline to Coveted Asset Class

Once an industry punchline, sports are now a coveted asset class.
DraftKings
February 16, 2024

DraftKings Trends Toward the Black, Buys Lottery App

The sports gambling giant continues to narrow its losses.
April 2, 2024

Silver Lake to Take Endeavor Private, Ending Tough Stock Market Run

Private equity giant Silver Lake is set to acquire the remaining shares it didn’t already own.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
Exterior of Nike Company Store
February 16, 2024

Nike to Lay Off 2% of Its Workforce in Cost-Savings Effort

The sportswear giant hinted at staff cuts in a December earnings call.
February 7, 2024

ESPN DTC to Debut by Fall 2025, but Streaming Alliance Hastens Market Entry

Date set for stand-alone version of network, but new joint venture will beat that by a year.
January 22, 2024

They Make Sports Balls—and They Could Be Worth Almost $9 Billion

Amer Sports looks to raise as much as $1.8 billion in the public markets.
A view of a FanDuel sportsbook location.
January 18, 2024

FanDuel Strengthens U.S. Dominance Ahead of NYSE Debut

Flutter posts strong financial results as NYSE shares are set to debut Jan. 29.