Friday, July 31, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Champions for One Another

By: Will Baggett, @W_Baggs

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou

Kareem Abdul-Jabbar & Coach John Wooden

We have all heard that a picture is worth a thousand words, but what value are we to assign to the experiences that allowed for such images to be captured? Coaches often speak about the importance of “the process” in pursuit of individual and/or collective goals. Said process can take on various forms and differ between people and organizations alike. Similarly, while some process-driven results may present themselves as measurables, others may be equally valued in picturesque form, as with the images to the right.

In the case of the Abdul-Jabbar/Wooden tandem, they were able to produce on both fronts. Not only were they able to win multiple championships, but they became champions for one another long after their coaching/playing days culminated. Their accomplishments may in some ways be described as a dynasty, but what must not be overlooked is the fact they were propelled by the power of dedication.

True mentors create memories⎼ those that mean so much to us that we find it difficult to describe our appreciation with words. Thus, we find ourselves opting to express our gratitude with action.

For instance, we could attempt to describe the juxtaposed images of Coach Wooden and Kareem Abdul-Jabbar pictured above, but once the layers are peeled away, we are left with one overarching principle: relationships. Although I was not present to witness either of the two instances shown above (or even alive for the former), I did have an opportunity to take part in an encounter that closely mirrored the image to the right. It was one that I will never forget.

In January 2016, I had an opportunity to work my fourth consecutive American Football Coaches Association (AFCA) Convention. This particular conference would be a bitter sweet one; however, as Executive Director Grant Teaff (pronounced “Taff”) would be retiring after leading the Association for 23 years. Prior to his AFCA appointment, he served as head coach of the Baylor University football team for 21 seasons. He will be celebrating his 84th birthday this November, and has dedicated his life to advancing, not only the game of football, but the sport industry as a whole.

I had the pleasure of both working and volunteering for Coach Teaff from 2012–2016. While under his tutelage, I came to find that real leaders have a way of making you forget about your compensation level, or lack thereof. In short, he is someone I immediately and wholeheartedly bought into, and that remains so to this day. I fully recognize that I am not alone in this regard, and there were numerous times at which I witnessed others demonstrating this principle. While I could point to any number of instances, the one to follow stands out above the rest.

As the AFCA’s Coach of the Year dinner approached, essentially the grand finale of the annual conference, I was charged with my usual duties of serving as Coach Teaff’s special operations assistant. As we entered the line-up area for the honorees’ forthcoming processional, I saw someone in person that I’d only ever seen on television previously. It was former Baylor Bear and NFL Hall of Famer, Mike Singletary.

It should come as no surprise that Coach Teaff was delighted to see his most storied player in attendance, but after exchanging pleasantries, I was taken aback by the request Coach Teaff made of his beloved, former player. It went as follows:

Coach Teaff: Now Mike, I need to go speak to a few people, and I need you to keep an eye on Mrs. Teaff.

Coach Singletary: You can count on me, Coach.

Being that Coach Singletary is a man of high moral integrity and character, I was not surprised by his agreeance. I was, however, surprised by what ensued when I offered to lend a hand.

Me: Coach Singletary, I’m sure there are a lot of people you want to see, so I’m happy to take care of Mrs. Teaff for you.

Coach Singletary: Now son, Coach Teaff gave me a job to do, and I intend to do it. Our relationship has endured because of trust, and I’m not about to sabotage it now. He always kept his word with me, so it’s only right I do the same for him.

Talk about commitment! As Coach Singletary carefully, yet sternly relayed his intent to me, I could see the nostalgia and reverence in his eyes for his beloved mentor. What I saw could not have possibly been put into words, so I quickly understood why Coach Singletary had to answer the call with action.

How many of us have encountered pretentious individuals who have no reason to be? Conversely, how many of us have been around people who have every right to be, yet opt for the selfless approach?

There are obviously numerous elements at play in the preceding story, but I have yet to come across a more salient display of longstanding buy-in at such a high level. It goes without saying that creating this type of relationship is a two-way street, not to mention sustaining it in perpetuity. But how is such a connection established and ultimately maintained?

In The Blueprint for a Successful Career, we detail the importance of connecting to develop mutually beneficial relationships. This helps you and those you connect with become champions for one another.

To purchase your copy, please click here! Thank you for your support.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.
Breaking

CBS Places Tony Romo on Leave After OWI Arrest

JJ Watt will work with CBS’s No. 1 NFL broadcast team.
Jun 6, 2026; Brooklyn, New York, USA; Indiana Fever guards Sophie Cunningham (8) and Caitlin Clark (22) at Barclays Center. Mandatory Credit: Wendell Cruz-Imagn Images
Opinion

Sophie Cunningham Is Caitlin Clark’s Bodyguard On—and Off—the Court

The Fever enforcer has become the WNBA’s newest lightning rod.
Jul 28, 2026; Chicago, IL, USA; Big Ten Conference Commissioner Tony Petitti speaks during Media Days at Hilton Chicago.

College Football Playoff Expansion Stalls As Season Approaches

Week 1 games begin Sept. 3 ahead of Labor Day weekend.
Jan 17, 2026; Miami, Florida, USA; ESPN reporter Molly McGrath during media day for the 2025 College Football Playoff National Championship at Miami Beach Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

Molly McGrath Moving From CFB to NFL Coverage at ESPN

McGrath will be a sideline reporter and fill-in host on NFL Live.
podcast thumbnail mobile
Front Office Sports Today

7/31/26 – UEFA’s FIFA Boycott, LeBron’s ‘Last Dance’ Doc, Tush Push Stays

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.