• Loading stock data...
Monday, April 28, 2025
    More
    College Sports

    Six College Football Stars Ink NIL Deal With Celsius

    By
    Aug 29, 2024 | 12:09 pm
    UPDATED Sep 23, 2024 | 05:01 pm
    Michigan running back Donovan Edwards (7) runs for a first down against Texas during the first half at Michigan Stadium in Ann Arbor on Saturday, September 7, 2024.
    Junfu Han / USA TODAY NETWORK

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athletes: Donovan Edwards (Michigan), Emeka Egbuka (Ohio State), Dillon Gabriel (Oregon), Travis Hunter (Colorado),  Jalen Milroe (Alabama), DJ Uiagalelei (Florida State)
    • Sport: Football
    • Brand: Celsius

    The deal: The energy drink brand launched a campaign with college football stars called “The Essential Six.” While the financials of the deal were not disclosed, the athletes will promote the brand on social media activation and be featured in TV commercials. 

    The six stars are all in the top 100 of On3’s NIL rankings for college football—and Hunter, Milroe (above), and Gabriel in the top 10. Celsius’s previous NIL deals have also been with top football stars, notably Heisman Trophy winners and No. 1 NFL draft picks Caleb Williams and Bryce Young.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Feb 16, 2013; Lawrence, KS, USA; Former Kansas Jayhawks guard Mario Chalmers talks to the crowd as his jersey is retired during halftime of the game against the Texas Longhorns at Allen Fieldhouse.
    by

    In Major Win for NCAA, Judge Dismisses Lawsuit Seeking NIL Damages
    It’s a major win for the NCAA, which faces a group of similar lawsuits.
    by

    Quinn Ewers Bet on NFL Over NIL—and Left Millions on the Table
    The Dolphins picked Ewers in the seventh round of the NFL Draft.
    by

    Ohio State’s $20M Roster Sends 7 Players to NFL in First Two..
    The NIL-fueled title team had more draftees than all of the Big 12.
    Jan 21, 2025; Atlanta, GA, USA; College Football Playoff executive director Rich Clark speaks during the CFP National Championship Host Committee handoff press conference at The Westin Peachtree Plaza, Savannah Ballroom.
    by

    CFP Meetings End With No Major Changes to 12-Team Playoff—for Now
    For now, the complicated seeding process will remain in place.

    Featured Today

    Jun 21, 2024; Boston, MA, USA; Boston Celtics majority owner Wyc Grousbeck holds the Larry O’Brien trophy prior to the Boston Celtics championship parade.
    by

    The Celtics Succession Plan Remains Murky
    The transfer of power to a private-equity group is still unresolved.
    April 26, 2025

    The Rays Groundskeepers Are Adjusting to Life Outside the Dome
    After nearly three decades in a dome, Tampa groundskeepers were forced outside.
    April 25, 2025

    The Former NBA Agent Who Became a Pickleball Deputy Commissioner
    Chris Patrick went from representing Jimmy Butler to pickleball deputy commissioner.
    Apr 5, 2025; San Antonio, TX, USA; Duke Blue Devils forward Cooper Flagg (2) reacts after a three point basket against the Houston Cougars during the first half in the semifinals of the men's Final Four of the 2025 NCAA Tournament at the Alamodome.
    April 21, 2025

    Cooper Flagg’s Timing Is Perfect for the NBA and USA Basketball
    The projected No. 1 pick just declared for the draft.

    More in College Sports
    Mar 28, 2025; Indianapolis, IN, USA; Kentucky Wildcats guard Lamont Butler (1) dribbles the ball against the Tennessee Volunteers in the first half during a Midwest Regional semifinal of the 2025 NCAA tournament at Lucas Oil Stadium.
    by

    College Sports Has Become a Billion-Dollar Business. Kentucky Is Embracing It
    Kentucky said its LLC would operate similarly to two hospitals run by the university.
    April 24, 2025

    The House Settlement Is in Jeopardy. Here’s What It Will Take to..
    The parties will try to salvage the settlement over the next two weeks.
    Ole Miss
    April 24, 2025

    Coach Yo: Women’s College Hoops Are ‘Pay for Play’
    Ole Miss coach Yolett McPhee-McCuin built a top transfer class this offseason.
    Sponsored

    Fighting for Clarity: Inside UFC’s New Partnership With Total Wireless
    UFC teams with Total Wireless in a no-frills partnership built for today’s mobile-first, value-driven fanbase.
    NC State women's cross country
    April 23, 2025

    Judge Threatens to Reject $2.8 Billion House v. NCAA Settlement
    The NCAA and power conferences could end up at trial.
    Dec 27, 2024; Memphis, TN, USA; Arkansas Razorbacks defensive back Miguel Mitchell (16) returns an interception during the forth quarter against the Texas Tech Red Raiders at Simmons Bank Liberty Stadium.
    April 23, 2025

    NIL Contract Buyouts Are More Common, but Can They Be Enforced?
    The Arkansas collective has issued two demand letters to players to pay buyouts.
    Flau'jae Johnson
    exclusive
    April 23, 2025

    Flau’jae Johnson Says She Will Return to LSU
    The transfer portal closed Wednesday.
    Fordham
    April 23, 2025

    Fordham Hit With Rare NIL Era NCAA Sanctions
    The Rams were hit with recruiting violations stemming from a Times Square photo shoot.