Wednesday, June 3, 2026
    More
    College Sports

    Six College Football Stars Ink NIL Deal With Celsius

    By
    Aug 29, 2024 | 12:09 pm
    UPDATED Sep 23, 2024 | 05:01 pm
    Michigan running back Donovan Edwards (7) runs for a first down against Texas during the first half at Michigan Stadium in Ann Arbor on Saturday, September 7, 2024.
    Junfu Han / USA TODAY NETWORK

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athletes: Donovan Edwards (Michigan), Emeka Egbuka (Ohio State), Dillon Gabriel (Oregon), Travis Hunter (Colorado),  Jalen Milroe (Alabama), DJ Uiagalelei (Florida State)
    • Sport: Football
    • Brand: Celsius

    The deal: The energy drink brand launched a campaign with college football stars called “The Essential Six.” While the financials of the deal were not disclosed, the athletes will promote the brand on social media activation and be featured in TV commercials. 

    The six stars are all in the top 100 of On3’s NIL rankings for college football—and Hunter, Milroe (above), and Gabriel in the top 10. Celsius’s previous NIL deals have also been with top football stars, notably Heisman Trophy winners and No. 1 NFL draft picks Caleb Williams and Bryce Young.

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    ACC’s Brazil CFB Game Scrapped With Return to Virginia
    NC State and Virginia were set to face off in Rio de Janeiro.
    by

    Deion Sanders Says Cowboys Coaching Rumors ‘Weren’t Real’
    Sanders has coached three seasons at Colorado.
    U.S. Senator Ted Cruz (R-TX) boards an elevator in the Senate subway during a vote on Capitol Hill in Washington, D.C., U.S., May 19, 2026.
    by

    College Sports Split on Whether to Support Landmark Senate Bill
    One detractor said it “would play athletes and organized labor for fools.”
    by

    CFP Tweaks Schedule to Avoid More Head-to-Head NFL Clashes
    The CFP is taking new measures to avoid competition with the NFL.

    Featured Today
    by

    The Elite High Schools Hosting World Cup Teams
    Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
    Frances Cabral-Delaney
    May 29, 2026

    How Arsenal Fandom Went ‘Manic’
    “People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
    May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
    May 28, 2026

    ‘Tarps Off’: How Shirtless Fans Took Over MLB
    The viral movement began with the SFA club baseball team.
    Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field
    May 28, 2026

    Why Ballparks Are Louder Than Ever
    Some stadiums sound like veritable nightclubs. How did we get here?

    More in College Sports
    by

    Carlsbad Is Emerging as College Golf’s Signature Stage
    The NCAA golf championships have reached a fever pitch.
    May 28, 2026

    Big 12 Coaches Unanimously Back 24-Team CFP Expansion
    Every coach voted for a 24-team playoff on Thursday.
    Dec 6, 2025; Arlington, TX, USA; BYU Cougars safety Faletau Satuala (11) tackles Texas Tech Red Raiders tight end Terrance Carter Jr. (7) during the game between the Red Raiders and the Cougars at AT&T Stadium.
    May 29, 2026

    Big 12 Spring Meetings: CFP Expansion and Private-Capital Deal
    Most Big 12 leaders support a 24-team CFP, though execution is unclear.
    Sponsored

    Landon Donovan: What Soccer in America Still Needs
    Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
    Nov 28, 2025; Atlanta, Georgia, USA; A general view of the the line of scrimmaged during a game between the Georgia Tech Yellow Jackets and Georgia Bulldogs in the first quarter at Mercedes-Benz Stadium.
    May 28, 2026

    At SEC Spring Meetings, a Consensus on Problems, but Not Solutions
    Georgia discussed a “breakaway,” where the SEC would set or enforce its own rules.
    May 27, 2026

    Big 12 Commish Already Eyeing Next Media Deal, Bigger Payday
    The conference’s media deals with Fox and ESPN run through this decade.
    May 27, 2026

    Big 12 Coaches Back March Madness Expansion: Bigger Is Better
    Next year’s tournament will expand from 68 to 76 teams.
    Ted Cruz
    May 27, 2026

    Senators Introduce Long-Awaited Bipartisan College Sports Bill
    The bill comes one week after the House canceled another vote on the SCORE Act.