• Loading stock data...
Thursday, September 18, 2025
    More
    College Sports

    Six College Football Stars Ink NIL Deal With Celsius

    By
    Aug 29, 2024 | 12:09 pm
    UPDATED Sep 23, 2024 | 05:01 pm
    Michigan running back Donovan Edwards (7) runs for a first down against Texas during the first half at Michigan Stadium in Ann Arbor on Saturday, September 7, 2024.
    Junfu Han / USA TODAY NETWORK

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athletes: Donovan Edwards (Michigan), Emeka Egbuka (Ohio State), Dillon Gabriel (Oregon), Travis Hunter (Colorado),  Jalen Milroe (Alabama), DJ Uiagalelei (Florida State)
    • Sport: Football
    • Brand: Celsius

    The deal: The energy drink brand launched a campaign with college football stars called “The Essential Six.” While the financials of the deal were not disclosed, the athletes will promote the brand on social media activation and be featured in TV commercials. 

    The six stars are all in the top 100 of On3’s NIL rankings for college football—and Hunter, Milroe (above), and Gabriel in the top 10. Celsius’s previous NIL deals have also been with top football stars, notably Heisman Trophy winners and No. 1 NFL draft picks Caleb Williams and Bryce Young.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    CFB TV Ratings Stay Hot As Georgia-Tennessee Sets ABC High of 12.6M
    ABC has had four games that have topped 10 million viewers this season.
    Sep 13, 2025; Tuscaloosa, Alabama, USA; Alabama Crimson Tide running back AK Dear (0) tries to outrun Wisconsin Badgers cornerback Ricardo Hallman (2) during the second half at Saban Field at Bryant-Denny Stadium.
    by

    Despite Vote Delay, SCORE Act Negotiations Continue on Capitol Hill
    Political ad campaigns during college football Saturdays continue as well.
    Sep 12, 2025; Pasadena, California, USA; New Mexico Lobos quarterback Jack Layne (2) reacts after his team scored a touchdown during the fourth quarter against the UCLA Bruins at Rose Bowl.
    by

    UCLA Paid New Mexico $1.2 Million for Friday’s Loss: Payout Game Tracker
    The Bruins weren’t the only Power-4 school to lose a buy game and fire their coach.
    Sep 12, 2025; Pasadena, California, USA; UCLA Bruins quarterback Nico Iamaleava (9) looks to pass during the first quarter against the New Mexico Lobos at Rose Bowl.
    by

    UCLA-Tennessee QB Trade Has Been Painful So Far
    Iamaleava abruptly left Tennessee for UCLA this past offseason.

    Featured Today

    Premier Lacrosse League
    by

    ‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour
    In their ambitious plans, a traveling schedule is only temporary.
    PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
    September 13, 2025

    The Tiny Jersey Patch at the Center of the MLB Rookie Card..
    Autographed cards containing a piece of baseball history have upended the market.
    September 11, 2025

    Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records
    Fox will nationally televise Sunday afternoon’s matchup.
    September 10, 2025

    ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start
    ESPN posts its second-best Week 1 “Monday Night Football” audience.

    More in College Sports
    by

    College Football’s Costly Start for Virginia Tech, UCLA: Coaches Out
    UCLA and Virginia Tech fire their coaches while Notre Dame slumps badly.
    Jan 25, 2023; Langley, British Columbia, CAN; Highlights from the CHL Kubota Top Prospects game at the Langley Events Centre
    September 10, 2025

    NCAA Hockey Scouts Denied Passes for Crucial Recruiting League
    The CHL won’t welcome scouts on passes: “It comes across as petty.”
    Mar 4, 2025; Washington, DC, USA; House Majority Leader Steve Scalise, R-La., speaks with Rep. Marjorie Taylor-Greene, R-Ga., ahead of President Trump’s address to a joint session of Congress at the U.S. Capitol in Washington, D.C., on March 4, 2025.
    September 11, 2025

    House Republicans Delay SCORE Act Vote Tentatively Planned for Next Week
    They didn’t believe they had enough votes to pass the bill.
    Sponsored

    How World Series Champ Dexter Fowler Became a Premier League Team Owner
    Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
    Feb 17, 2024; Boise, Idaho, USA; Fresno State Bulldogs guard Jalen Weaver (5) during the first half against the Boise State Broncos at ExtraMile Arena.
    September 10, 2025

    NCAA Bans 3 Basketball Players for Violating Betting Rules Last Season
    The former San Jose State and Fresno State players have lost eligibility.
    NFL Congress
    exclusive
    September 10, 2025

    College Sports ‘House of Cards’: Republicans, Lobbyists Work to Secure Votes to..
    Several House Republicans criticized the SCORE Act on social media.
    The cover of the College Football 25 video game.
    exclusive
    September 9, 2025

    Group That Facilitated NIL Deal for Football Video Game Now Says It’s..
    EA offered $1,500 and no royalties; it also deleted an opt-out clause.
    Sep 6, 2025; Gainesville, Florida, USA; South Florida Bulls place kicker Nico Gramatica (7), South Florida Bulls long snapper Turner McLaughlin (48) and teammates celebrate after a game against the Florida Gators at Ben Hill Griffin Stadium.
    September 8, 2025

    USF Is the Newest Financial Underdog in the AP Top 25
    USF’s athletic department brings in half the amount Florida does.