• Loading stock data...
Friday, March 27, 2026
    More
    College Sports

    Six College Football Stars Ink NIL Deal With Celsius

    By
    Aug 29, 2024 | 12:09 pm
    UPDATED Sep 23, 2024 | 05:01 pm
    Michigan running back Donovan Edwards (7) runs for a first down against Texas during the first half at Michigan Stadium in Ann Arbor on Saturday, September 7, 2024.
    Junfu Han / USA TODAY NETWORK

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athletes: Donovan Edwards (Michigan), Emeka Egbuka (Ohio State), Dillon Gabriel (Oregon), Travis Hunter (Colorado),  Jalen Milroe (Alabama), DJ Uiagalelei (Florida State)
    • Sport: Football
    • Brand: Celsius

    The deal: The energy drink brand launched a campaign with college football stars called “The Essential Six.” While the financials of the deal were not disclosed, the athletes will promote the brand on social media activation and be featured in TV commercials. 

    The six stars are all in the top 100 of On3’s NIL rankings for college football—and Hunter, Milroe (above), and Gabriel in the top 10. Celsius’s previous NIL deals have also been with top football stars, notably Heisman Trophy winners and No. 1 NFL draft picks Caleb Williams and Bryce Young.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Feb 22, 2026; Louisville, Kentucky, USA; Louisville Cardinals guard Reyna Scott (1) celebrates after time expires against the Louisville Cardinals at KFC Yum! Center
    by

    UVA Shows Anyone Can Win in Women’s Basketball—at a Price
    Ohanian’s millions set a blueprint for winning in the NCAA.
    Senate Capitol Hill
    by

    The Biggest Obstacle to a Bipartisan College Sports Bill
    Democrats favor collective bargaining as a potential solution.
    by

    Will Wade Returning to LSU Seven Years After ‘Strong Ass Offer’
    Wade was fired from LSU in 2022.
    by

    North Carolina Fires Hubert Davis, Will Pay $5.3 Million Buyout
    The school said Tuesday night it would honor the coach’s contract.

    Featured Today

    Maxime Vachier Lagrave
    by

    The Planet’s Best Chess Players Are Having Their LIV Golf Moment
    Chess’s most prestigious tournament is battling a splashy Saudi event.
    Beau Brune/LSU
    March 22, 2026

    College Athletic Departments Are Becoming Media Companies
    “There’s only so many tickets you can sell, but content is infinite.”
    March 18, 2026

    AI College Recruiting Reels Aren’t Fooling Scouts
    College coaches and recruiters are way ahead of cheating athletes.
    March 7, 2026

    Alex Eala Has Become One of the Biggest Draws in Tennis
    Eala will face Coco Gauff in the third round at Indian Wells.

    More in College Sports
    by

    How March Madness Turns Into a Mid-Major Coaching Raid
    The carousel has already led more than half a dozen coaches to new homes.
    March 23, 2026

    Sweet 16 Runs Show Veteran Coaches Are Still Thriving in the NIL Era
    Five of the NCAA’s Sweet 16 coaches are 67 or older.
    Mar 23, 2026; Storrs, CT, USA; UConn Huskies Forward Serah Williams (22) shoots a layup against Syracuse Orange Forward Aurora Almon (0) during the first half of the second round game of the women’s 2026 NCAA Tournament at Harry A. Gampel Pavilion.
    March 24, 2026

    4 Schools Cash In As Men’s and Women’s Teams Reach Sweet 16
    Duke, Connecticut, Michigan, and Texas are thriving in both tournaments.
    Sponsored

    Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together
    The Boozer twins have built their games, and their identities, side by side.
    March 23, 2026

    Darryn Peterson Says ‘Mind Stuff’ Derailed Bizarre College Season
    Peterson would not confirm whether he was declaring for the NBA draft.
    March 22, 2026

    This Year’s Cinderellas Aren’t Really Cinderellas—and They’re Rich
    Texas, Iowa, and St. John’s all have more resources than previous underdogs.
    Mar 19, 2026; Portland, OR, USA; High Point Panthers forward Owen Aquino (8) blocks the shot of Wisconsin Badgers guard Nick Boyd (2) during the second half of a first round game of the men's 2026 NCAA Tournament at Moda Center
    March 20, 2026

    Mid-Majors Use March Madness to Lobby for High-Major Matchups
    Underdog programs want—and need—more games against high-major teams.
    Vanderbilt Commodores forward Tyler Nickel (5) celebrates after making a 3-pointer during a first-round game in the NCAA men's basketball tournament between McNeese and Vanderbilt at Paycom Center in Oklahoma City, Thursday, March 19, 2026.
    March 20, 2026

    Not Just Football: Vanderbilt Sports Surge Hits March Madness
    The men’s basketball team earned its first NCAA tournament win since 2012.