• Loading stock data...
Saturday, January 10, 2026

CBS’ Masters Coverage Won’t Take Sides in PGA vs. LIV Feud

  • CBS won’t put its ‘head in the sand,’ says boss Sean McManus.
  • Nothing bigger than Masters, says analyst Trevor Immelman.
CBS Sports and the Masters
Rusty Jarrett/Augusta National/Handout Photo via USA TODAY Sports

CBS Sports vows it will not play favorites in covering players from the competing PGA Tour and LIV Golf series during its coverage of next week’s 2023 Masters Tournament.

“The Masters Tournament and Augusta National is bigger than any player that has come before, any player that’s around now, and any player that will come in the years ahead,” said CBS’ Trevor Immelman, the 2008 champion who will call his first Masters as lead analyst with Jim Nantz. 

“What we are focused on is giving the tournament justice and crowning a great champion, putting a green jacket on a great champion that Sunday afternoon.”

Sean McManus, chairman of CBS Sports, promised that while the network won’t treat LIV players differently, it also won’t “cover up or hide” anything. 

This will be the first time PGA and LIV Golf rivals tee it up at Augusta National Golf Club with the coveted Green Jacket at stake.

Led by three-time winner Phil Mickelson (2010, 2006,2004), LIV boasts a number of former Masters champions, including:

  • Dustin Johnson (2020)
  • Patrick Reed (2018)
  • Sergio Garcia (2017)
  • Bubba Watson (2014, 2012)

The powerful Augusta National always wants to keep the focus on the players and the beauty of the grounds. 

As CBS director Sellers Shy said: “We’re not cheerleaders here. We just want to cover the golf tournament.” 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Maui PGA Tour Return in Limbo After The Sentry’s Cancellation

The Sentry, which was canceled, was supposed to be Jan. 8–11.

Trump Got More Involved in Golf in 2025 Than Ever Before

The president increased his influence on the sport in the past year.

McIlroy Roasts LIV, But Would Welcome Players Back to PGA Tour

McIlroy admitted he was “too judgemental” of professionals who left for LIV.
President Donald Trump raises his arms to supporters who gathered across the street fromTrump International Golf Club to celebrate President's Day in West Palm Beach, Florida on February 17, 2025.

Future of D.C.’s Public Golf Courses Unclear After Trump’s Takeover

The National Links Trust’s 50-year lease has been terminated.

Featured Today

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.

Matt Ryan’s Jump to Falcons Leaves CBS With Open Seat: What’s Next?

Matt Ryan leaves CBS as Atlanta lures him into a front office role.
Paramount+
January 9, 2026

Paramount Says Netflix-WBD Deal Is ‘Presumptively Unlawful’

The CBS Sports parent company alleges the Netflix deal is “clearly anticompetitive.”
David Cone
January 9, 2026

David Cone Out at ESPN

The former Yankees and Mets pitcher is leaving the network.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Aug 12, 2025; Anaheim, California, USA; FanDuel Sports Network reporter Erica Weston (right) interviews Los Angeles Angels right fielder Jo Adell (7) after the game against the Los Angeles Dodgers at Angel Stadium.
January 8, 2026

MLB Clubs Drop Main Street Sports As RSN Crisis Deepens

The regional broadcaster draws closer to collapse.
Aug 31, 2024; Tuscaloosa, Alabama, USA; Alabama Crimson Tide head coach Kalen DeBoer talks with ESPN’s Taylor McGregor for a post-game interview after the fourth quarter at Bryant-Denny Stadium.
January 8, 2026

Netflix Eyeing Rising Star Taylor McGregor

The versatile reporter covers college football, MLB, and UFL for ESPN.
January 7, 2026

TGL Ratings Hold Steady Despite ESPN Schedule Shift

The season opener had an audience of 646,000 viewers on ABC.
Dec 25, 2011; Green Bay, WI, USA; An NBC TV camera during the game between the Chicago Bears and Green Bay Packers at Lambeau Field. The Packers defeated the Bears 35-21.
January 7, 2026

NBCU Betting on Big February Sports Run to Reignite Peacock Growth

Despite a fast-growing set of sports programming, subscribers have plateaued.