Wednesday, June 10, 2026

CBS’ Masters Coverage Won’t Take Sides in PGA vs. LIV Feud

  • CBS won’t put its ‘head in the sand,’ says boss Sean McManus.
  • Nothing bigger than Masters, says analyst Trevor Immelman.
CBS Sports and the Masters
Rusty Jarrett/Augusta National/Handout Photo via USA TODAY Sports

CBS Sports vows it will not play favorites in covering players from the competing PGA Tour and LIV Golf series during its coverage of next week’s 2023 Masters Tournament.

“The Masters Tournament and Augusta National is bigger than any player that has come before, any player that’s around now, and any player that will come in the years ahead,” said CBS’ Trevor Immelman, the 2008 champion who will call his first Masters as lead analyst with Jim Nantz. 

“What we are focused on is giving the tournament justice and crowning a great champion, putting a green jacket on a great champion that Sunday afternoon.”

Sean McManus, chairman of CBS Sports, promised that while the network won’t treat LIV players differently, it also won’t “cover up or hide” anything. 

This will be the first time PGA and LIV Golf rivals tee it up at Augusta National Golf Club with the coveted Green Jacket at stake.

Led by three-time winner Phil Mickelson (2010, 2006,2004), LIV boasts a number of former Masters champions, including:

  • Dustin Johnson (2020)
  • Patrick Reed (2018)
  • Sergio Garcia (2017)
  • Bubba Watson (2014, 2012)

The powerful Augusta National always wants to keep the focus on the players and the beauty of the grounds. 

As CBS director Sellers Shy said: “We’re not cheerleaders here. We just want to cover the golf tournament.” 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

LIV CEO Won’t Guarantee Final 4 Events of 2026 Season Happen

The PIF in April said it would fund LIV through this season.
exclusive

LIV May Not Have Funding to Last Entire Season: Sources

The league has 47 days before its next scheduled tournament.

Jon Rahm Says His Job Is Playing Golf, Not Pitching LIV to Investors

Rahm is not taking the approach of Bryson DeChambeau.

Everything PGA Tour Players Can—and Can’t—Do on Social Media

The new policy was officially rolled out to players last week.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.

Knicks-Spurs Game 2 Notches Another Viewership Win for ABC

The latest viewership figure extended a heady run for Disney.
Apr 21, 2026; Los Angeles, California, USA; Houston Rockets forward Kevin Durant (7) looks on from the court in the second half of game two of the first round of the 2026 NBA Playoffs against the Los Angeles Lakers at Crypto.com Arena. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
June 9, 2026

Yahoo Sports Syndicates False Kevin Durant Trade Story

As of Tuesday, Durant remains a member of the Rockets.
Jun 8, 2026; New York, New York, USA; Television analyst and hall of fame basketball player Shaquille O'Neal walks on the court before game three of the 2026 NBA Finals between the San Antonio Spurs and New York Knicks at Madison Square Garden. Mandatory Credit: Geoff Burke-Imagn Images
opinion
June 9, 2026

Shaquille O’Neal Shines During ‘Inside the NBA’ Finals Debut

The Diesel praised the Spurs’ physical play in Game 3.
Sponsored

World Cup Betting Preview: Big Kickoff in USA, Canada, and Mexico

A look at the key betting storylines with BetMGM heading into the tournament, including favorites, dark horses, and top scorer odds.
Jun 3, 2026; San Antonio, Texas, USA; NBA analyst for ESPN,Stephen A. Smith before game one of the 2026 NBA Finals at Frost Bank Center. Mandatory Credit: Scott Wachter-Imagn Images
June 9, 2026

Trump, Stephen A. Smith Escalate NBA Finals–Fueled Feud

Trump questioned if Smith has the IQ required to run for president.
June 9, 2026

NFL Faces Renewed Congressional Attack Over Media Pricing, Access

Federal scrutiny rises further around the league’s media policies.
Mar 15, 2024; Las Vegas, NV, USA; FS1 announcer Jason Benetti during the game between the Colorado Buffaloes and the Washington State Cougars at T-Mobile Arena. Mandatory Credit: Kirby Lee-USA TODAY Sports
June 9, 2026

How NBC’s Jason Benetti Learned to Trust His Dry Wit

Benetti is in his first season as NBC’s lead baseball announcer.
June 8, 2026

NBA, NHL Title Series Continue Delivering Big Audiences for ABC

The NHL is continuing its television audience growth wave.