Saturday, September 26, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds
Exclusive
Athletes

Approaching $1M in NIL Earnings, Cavinder Twins Transfer to Miami

  • Haley and Hanna Cavinder, two of the most marketable athletes in college sports, are transferring from Fresno State.
  • Although, they said the decision was about reaching March Madness.
Haley and Hanna Cavinder

Haley and Hanna Cavinder, two of the most marketable athletes in college sports, are transferring from Fresno State to the University of Miami.

They boast an aggregate of about 5 million followers across social media channels, Front Office Sports previously calculated. Their estimated earnings are close to $1 million.

Both stressed, however, that NIL did not drive their decision to enter the transfer portal or choose Miami. “Honestly, it did not [factor in] at all,” Haley Cavinder told FOS.

“I know that a lot of people can assume it could be about NIL,” Hanna Cavinder said. Instead, she said it’s about winning — finding a place where the two could “have the best opportunity to get to the March Madness tournament.”

Hanna said the Canes’ previous success, the leadership of the coaching staff, and the university’s educational resources all drove the pair to The U. Haley did note that the city has “great opportunities” for all athletes’ NIL potential. “We are really excited for future business opportunities there,” she said.

The twins began capitalizing on the first day the NCAA allowed NIL activity — on July 1, their deal with Boost Mobile was plastered on a billboard in Times Square.

They now have an array of deals ranging from Champs to WWE. And in January, they launched an apparel company called Baseline Team with Fresno State alumni, for which they own a 25% stake.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Biggest Question for LSU Men’s Basketball: Who Is on the Team?

Will Wade said LSU has 15 players but won’t release a list.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
Feb 8, 2024; Las Vegas, NV, USA; Michelle Beadle on the Sirius XM Mad Dog Sports radio set at the Super Bowl 58 media center at the Mandalay Bay resort and casino. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive

Michelle Beadle Joining Matthew Berry’s Roku Show

The new show will debut on Monday.
Jan 19, 2026; Miami Gardens, FL, USA; United States President Donald Trump (left) and Ivanka Trump (right) before the College Football Playoff National Championship game at Hard Rock Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images

White House Denies Trump Movements Impacted CFP Game

The topic has been widely discussed ahead of Texas-Tennessee.
podcast thumbnail mobile
Front Office Sports Today

9/25/26 – Trump Skips ‘GameDay,’ Sun Leave Connecticut, Juszczyk’s ‘Juice’ Fine

0:00

Featured Today

A Bar of Their Own

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
First at FOS

Albert Pujols Says He Pursued MLB Ownership

The three-time MVP said his group was outbid for multiple franchises.
September 22, 2026

Why Kerri Walsh Jennings Picked a Side in the Volleyball War

The Olympian co-owns the expansion team NorCal Rumble.
September 24, 2026

Draymond Green on LeBron’s Polymarket Deal: ‘I Think It’s Great’

James announced a partnership with Polymarket earlier this month.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
September 21, 2026

Presidents Cup International Team Wants ‘Separation’ From PGA Tour

The U.S. leads the Presidents Cup 13-1-1 all-time.
Kylian Mbappe On
September 18, 2026

Mbappé Leaves Nike for On As Brand Launches Soccer Division

Thierry Henry joins as the company’s new director of football.
Jul 15, 2026; New York, NY, USA; Kevin Hart arrives on the red carpet before the 2026 ESPY Awards at Lincoln Center.
September 17, 2026

LeBron James and Kevin Hart Planning YouTube Golf Collab

Both celebrities recently launched golf content channels.
asset class
September 16, 2026

Ndamukong Suh Says He Almost Invested in the Seahawks

He also “looked at” the Portland Blazers and Thorns.