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    The place you come to find out which jerseys are flying off the shelves, how the big sportswear companies are performing, and which new brands are shaking up the market.

    Good Good Golf
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    Good Good Golf: Business As Usual After Ad Fallout
    The YouTube native brand is back to its core business: posting online.
    October 5, 2026
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    A shopper walks past a Nike store, as global markets brace for a hit to trade and growth caused by U.S. President Donald Trump's decision to impose import tariffs on dozens of countries, in the King of Prussia Mall in King of Prussia, Pennsylvania, U.S., April 3, 2025.
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    Nike Revamps Strategy Again Amid Neverending Turnaround
    Analysts say it could take years for Nike to regain its footing.
    October 2, 2026
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    How the Baseball Cap Became a ‘Behemoth’
    The hat has become essential for athletes, fans, and the sports-agnostic.
    October 2, 2026
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    Nike Revenue Down As Company Signals Workforce Reduction
    The company expressed confidence in its continued turnaround.
    October 1, 2026