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Friday, February 20, 2026
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    The place you come to find out which jerseys are flying off the shelves, how the big sportswear companies are performing, and which new brands are shaking up the market.

    Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.
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    The Fan Who Is Forcing Fanatics to Listen
    “I’m hoping that one meeting can lead to another meeting and another meeting.”
    February 20, 2026
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    Nike’s Relaunch of ACG Is Bid to Catch Up in Outdoor Boom
    Nike’s sub-brand, which stands for All Conditions Gear, originally debuted in 1989.
    February 19, 2026
    May 29, 2025; Dublin, Ohio, USA; A Callaway golf bag rests on the first green during the first round of the Memorial Tournament presented by Workday golf tournament.
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    Callaway Expects Tariff Costs to Reach $75 Million by End of 2026
    The golf equipment manufacturer is being hit by tariffs.
    February 13, 2026
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    TaylorMade’s ‘Mud Ball’ Feud With Callaway Takes Twist Over Paint
    The paint on TaylorMade’s new golf balls uses “microcoating” technology.
    February 11, 2026