Saturday, September 19, 2026
    More
    College Sports

    Carson Beck Among Four Georgia Players Teaming Up With Chipotle

    • Chipotle partnered with four Georgia football players for its “Two-a-Days” campaign.
    • Quarterback Carson Beck headlined a group of Bulldogs offensive players, including Tate Ratledge and Dillon Bell.
    By
    Oct 02, 2024 | 04:32 pm
    Kim Klement Neitzel-Imagn Images

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athletes: Carson Beck, Tate Ratledge, Dillon Bell, Nate Frazier 
    • Sport: Football
    • School: Georgia
    • Brand: Chipotle

    The deal: Days before Saturday’s heartbreaking defeat to Alabama, several Georgia football stars partnered with Chipotle for an ad campaign called “Two-a-Days.” 

    Beck, the Bulldogs quarterback who is 10th in On3’s NIL 100 list with a valuation of $1.8 million, was joined by Ratledge (offensive lineman), Bell (wide receiver), and Frazier (running back). Ratledge has an NIL valuation of $550,000, while Bell and Frazier have a valuation of more than $200,000.

    Chipotle has done several NIL deals, including giving free Chipotle to all Ohio State athletes during their respective seasons.

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    College Students Have Won $2.2M in Pat McAfee Kicking Contest
    Students took home $2.7 million in 2025.
    First at FOS
    by

    NFL Strictly Enforcing Illegal Contact, Offensive Pass Interference
    Discouraging illegal contact by defensive backs could boost scoring.
    Tigers Head Coach Lane Kiffin, LSU Tigers take on the LA Tech Bulldogs. September 12, 2026; Baton Rouge, Louisiana, USA; at Tiger Stadium.
    by

    How Lane Kiffin Built College Football’s Most Anticipated Game
    Kiffin’s return to Oxford has been nearly 10 months in the making.
    Florida State Seminoles head coach Mike Norvell watches the replay. The Florida State Seminoles defeated the New Mexico State Aggies 34-17 at Doak Campbell Stadium on Saturday, Aug. 29, 2026.
    by

    Norvell’s $48M Buyout Comes Into Focus As FSU Faces Alabama
    Florida State fired its AD earlier this week.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    NFL Ratings Dip, Steve Belichick Resigns, Knicks Ticket Refunds

    0:00

    Featured Today

    Hot & Social/Mets
    by

    Sports Teams Are Playing a New Role: Matchmaker
    The latest promotion at the stadium? Love.
    Exclusive
    September 18, 2026

    Vicious Infighting Is Jeopardizing the Future of Women’s Baseball
    The WPBL’s own CEO admits there’s a “power struggle.”
    September 17, 2026

    Fantasy Football Drafts Are Turning Into Full-Blown Vacations
    Leagues are forgoing solo drafts and replacing them with in-person getaways.
    Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
    September 10, 2026

    How Military-Style Workouts in College Sports Get Dangerous
    For elite athletes, high-intensity training can be “very appealing.”
    September 6, 2026

    Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?
    Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.

    More in College Sports
    Speaker of the House of Representatives Mike Johnson (R-LA) talks with reporters as he arrives prior to the vote in the House of Representatives on its version of the fiscal 2027 National Defense Authorization Act, or NDAA, on Capitol Hill in Washington, D.C., U.S., July 22, 2026.
    by

    College Sports Bill Faces Uphill Battle in the House
    “The stars have to align in the House for the bill to pass.”
    Landry Kiffin/Fifth Year
    September 17, 2026

    Lane Kiffin’s Daughter Seizes CFB Spotlight With Clothing Venture
    “Having a family involved in college sports helps from a marketing perspective.”
    Hawkeye and Oregon fans gather for FOX’s Big Noon Kickoff Nov. 8, 2025 in front of the Old Capitol Building on the University of Iowa Campus in Iowa City, Iowa.
    September 17, 2026

    College Football’s London Debut Brings Big Opportunity for Fox
    Kansas and Arizona State are facing off at Wembley Stadium.
    Sponsored

    Drew Weatherford’s Bet on the Youth Sports Economy
    Drew Weatherford discusses investing across the youth, college and professional levels.
    September 17, 2026

    Florida Senators Oppose College Sports Bill Due to Miami, FSU Ambitions
    The Protect College Sports Act is moving through the Senate.
    Sam Leavitt LSU
    September 17, 2026

    Sam Leavitt’s Injury Tag Sparks Skepticism Ahead of LSU–Ole Miss
    Lane Kiffin has previously faced criticism for his handling of injury reports.
    Sep 6, 2025; Charlotte, North Carolina, USA; North Carolina Tar Heels defensive coach Steve Belichick during the first quarter against the Charlotte 49ers at Jerry Richardson Stadium. Mandatory Credit: Jim Dedmon-Imagn Images
    September 17, 2026

    Steve Belichick Resigns As North Carolina Closes Investigation
    Steve Belichick has been on medical leave since August.
    Jay Williams Asset Class Front Office Sports
    Exclusive
    September 16, 2026

    Jay Williams: ‘We All Participated’ in Cash Payments Before NIL
    Williams said the payments came in “duffel bags” during the playful exchange.