Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:
- Athletes: Carson Beck, Tate Ratledge, Dillon Bell, Nate Frazier
- Sport: Football
- School: Georgia
- Brand: Chipotle
The deal: Days before Saturday’s heartbreaking defeat to Alabama, several Georgia football stars partnered with Chipotle for an ad campaign called “Two-a-Days.”
Beck, the Bulldogs quarterback who is 10th in On3’s NIL 100 list with a valuation of $1.8 million, was joined by Ratledge (offensive lineman), Bell (wide receiver), and Frazier (running back). Ratledge has an NIL valuation of $550,000, while Bell and Frazier have a valuation of more than $200,000.
Chipotle has done several NIL deals, including giving free Chipotle to all Ohio State athletes during their respective seasons.
