Callaway has reportedly invested in LinksDAO’s ongoing equity round, becoming a strategic partner in the company.
LinksDAO is a decentralized autonomous organization that classifies itself as a “global community of golf enthusiasts in Web3 reimagining the modern golf and leisure club.”
As part of the agreement, Callaway will offer discounts and deals on branded items to the NFT holders and become LinksDAO’s official equipment provider.
The organization’s goal is to “own one of the world’s greatest golf courses,” but it’s forming a community along the way. Earlier this year, LinksDAO crowdfunded $10 million by selling more than 9,000 digital membership tokens to golfers.
- The organization earns royalties on secondary sales.
- The NFTs had two price tiers: 0.18 ethereum ($674) or 0.72 ethereum ($2,699).
- The country club will be blockchain-based so members have voting rights.
LinksDAO launched a Pro Shop with exclusive merchandise in March and a token-gated members platform in May.
Join the Club
Callaway, which recorded $1 billion in first-quarter net revenue, adds to LinkDAO’s list of deals with leaders in the golf market.
The DAO has high-profile partnerships with brands including Five Iron Golf, Ship Sticks, Foray Golf, and Devereux — all of which give users discounts.
