• Loading stock data...
Wednesday, July 23, 2025

Callaway Drives Web3 Focus with LinksDAO Stake

  • Golf equipment and apparel company Callaway is investing in Web3 company LinksDAO.
  • Callaway will offer discounted NFTs as part of the deal.
Callaway-golf
Callaway

Callaway has reportedly invested in LinksDAO’s ongoing equity round, becoming a strategic partner in the company.

LinksDAO is a decentralized autonomous organization that classifies itself as a “global community of golf enthusiasts in Web3 reimagining the modern golf and leisure club.”

As part of the agreement, Callaway will offer discounts and deals on branded items to the NFT holders and become LinksDAO’s official equipment provider.

The organization’s goal is to “own one of the world’s greatest golf courses,” but it’s forming a community along the way. Earlier this year, LinksDAO crowdfunded $10 million by selling more than 9,000 digital membership tokens to golfers. 

  • The organization earns royalties on secondary sales.
  • The NFTs had two price tiers: 0.18 ethereum ($674) or 0.72 ethereum ($2,699).
  • The country club will be blockchain-based so members have voting rights.

LinksDAO launched a Pro Shop with exclusive merchandise in March and a token-gated members platform in May.

Join the Club

Callaway, which recorded $1 billion in first-quarter net revenue, adds to LinkDAO’s list of deals with leaders in the golf market.

The DAO has high-profile partnerships with brands including Five Iron Golf, Ship Sticks, Foray Golf, and Devereux — all of which give users discounts.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 20, 2025; Portrush, IRL; Scottie Scheffler celebrates with the Claret Jug after winning the 153rd Open Championship golf tournament at Royal Portrush.

Scheffler Pushes The Open to Largest Audience Since 2022 at St Andrews

McIlroy’s Masters victory in April remains the highest-rated major of 2025.
Happy Gilmore 2 hockey stick putter

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.

Scheffler Dominates The Open, Draws Comparisons to Tiger’s Prime

Scheffler, 29, won his second major of the year and fourth of his career.
Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.

Featured Today

Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.