• Loading stock data...
Thursday, March 26, 2026

Cal Athletics Suspends Naming Rights Deal With FTX

  • The Bears are the latest team to end a partnership with FTX, which filed for bankruptcy on Friday.
  • The decision was a departure from Cal Berkeley’s approach just a few days ago.
Fans watch college football game inside of Berkley's California Memorial Stadium
Cal Athletics

Cal Athletics is the latest organization to sever its relationship with FTX, which filed for bankruptcy on Friday.

FTX was previously the naming rights partner for Berkeley’s football field at California Memorial Stadium. On Wednesday, however, the school suspended the 10-year, $17.5 million partnership paid in cryptocurrency, the school confirmed to Front Office Sports.

Tampa Bay Buccaneers quarterback Tom Brady exits field after game against the Atlanta Falcons

Brady, Curry, FTX Founder Named in $11B Class-Action Suit

A consortium of investors has sued the founder of FTX.
November 16, 2022

The decision is a departure from Cal’s position just a few days ago, when it said in a statement to Front Office Sports that it was “monitoring” the situation and would “determine any next steps if they become warranted.” 

In that Friday statement, the school called FTX “a great partner.”

Berkeley isn’t the only team caught up in FTX’s demise. The Miami Heat severed their $19-year, $135 million deal with the company as well. An esports company called Team SoloMid did the same — ending a 10-year, $210 million deal that was billed as the biggest esports sponsorship in history.

FTX’s woes don’t stop there, however. On Wednesday morning, a group of investors filed an $11 billion lawsuit against FTX’s founder and partners including Tom Brady.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 13, 2025; Baltimore, Maryland, USA; President Donald J Trump cross the field at half time of the game between the Navy Midshipmen and the Army West Point Black Knights at M&T Bank Stadium.

Trump Signs Executive Order to ‘Preserve’ Army–Navy Game

The order seeks to guarantee an exclusive television window for the game.

Inside the Conference Fight That Left Louisiana Tech With 20 Games

Both conferences have released schedules, including the Bulldogs.
Mar 12, 2026; Chicago, IL, USA; UCLA Bruins guard Trent Perry (0) shoots against the Rutgers Scarlet Knights during the second half at United Center.

‘Players Are Workers’ and Deserve Right to Unionize: Former NLRB Exec

The SCORE Act would not designate student-athletes as employees.

Sacramento State’s Only Shot at MAC Revenue: Make the CFP

Sacramento State forfeits MAC revenue but could earn money with a CFP berth.

Featured Today

Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.
Puma store
January 27, 2026

China’s Anta Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
January 27, 2026

Jason Kidd Joins PE-Backed Youth Sports Company

The Mavericks coach is an equity holder and member of the board.
Contestants compete in the annual Nathan's hot dog eating contest at Tootsie's 57th Anniversary Birthday Bash on Lower Broadway in Nashville on Oct. 10, 2017.
January 22, 2026

Nathan’s Hot Dog Contest Will Continue Under Chinese Ownership

Nathan’s expects to keep the contest at Coney Island.
Batbox
January 12, 2026

Bowling’s Blueprint Is Powering the New Social Gaming Boom

New venues are fusing sports, entertainment, and good food.
Sep 27, 2025; Philadelphia, Pennsylvania, USA; Minnesota Twins pitcher Kody Funderburk (55) and catch
December 17, 2025

Twins’ New Investments Value Club at $1.75 Billion

The Twins have also announced a succession plan.