• Loading stock data...
Monday, January 12, 2026

Cal Athletics Suspends Naming Rights Deal With FTX

  • The Bears are the latest team to end a partnership with FTX, which filed for bankruptcy on Friday.
  • The decision was a departure from Cal Berkeley’s approach just a few days ago.
Fans watch college football game inside of Berkley's California Memorial Stadium
Cal Athletics

Cal Athletics is the latest organization to sever its relationship with FTX, which filed for bankruptcy on Friday.

FTX was previously the naming rights partner for Berkeley’s football field at California Memorial Stadium. On Wednesday, however, the school suspended the 10-year, $17.5 million partnership paid in cryptocurrency, the school confirmed to Front Office Sports.

Tampa Bay Buccaneers quarterback Tom Brady exits field after game against the Atlanta Falcons

Brady, Curry, FTX Founder Named in $11B Class-Action Suit

A consortium of investors has sued the founder of FTX.
November 16, 2022

The decision is a departure from Cal’s position just a few days ago, when it said in a statement to Front Office Sports that it was “monitoring” the situation and would “determine any next steps if they become warranted.” 

In that Friday statement, the school called FTX “a great partner.”

Berkeley isn’t the only team caught up in FTX’s demise. The Miami Heat severed their $19-year, $135 million deal with the company as well. An esports company called Team SoloMid did the same — ending a 10-year, $210 million deal that was billed as the biggest esports sponsorship in history.

FTX’s woes don’t stop there, however. On Wednesday morning, a group of investors filed an $11 billion lawsuit against FTX’s founder and partners including Tom Brady.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mark Cuban Has Questions About CFP Championship Ticket Prices

Indiana-Miami is trending to be the most expensive CFP title game ever.

Notre Dame Backs Marcus Freeman After Battery Allegations

Freeman is accused of battery after intervening at his son’s wrestling match.

Miami Earns $20M With CFP National Championship Trip

No other power conference allows schools to keep all CFP prize money.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Sep 27, 2025; Philadelphia, Pennsylvania, USA; Minnesota Twins pitcher Kody Funderburk (55) and catch

Twins’ New Investments Value Club at $1.75 Billion

The Twins have also announced a succession plan.
TopGolf representatives celebrate their ribbon-cutting ceremony with Bay County residents in Panama City Beach, Fla., June 26, 2025. (
November 18, 2025

Callaway Offloads Topgolf in $1.1 Billion Sale to PE Firm

The deal unwinds Topgolf’s 2020 merger with Callaway.
November 27, 2025

Patrick Mahomes Deepens His Adidas Ties, Debuts Golf Gear Line

Mahomes extends Adidas deal and launches his own branded golf apparel line.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025
September 29, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.