• Loading stock data...
Wednesday, February 12, 2025

Cal Athletics Suspends Naming Rights Deal With FTX

  • The Bears are the latest team to end a partnership with FTX, which filed for bankruptcy on Friday.
  • The decision was a departure from Cal Berkeley’s approach just a few days ago.
Fans watch college football game inside of Berkley's California Memorial Stadium
Cal Athletics

Cal Athletics is the latest organization to sever its relationship with FTX, which filed for bankruptcy on Friday.

FTX was previously the naming rights partner for Berkeley’s football field at California Memorial Stadium. On Wednesday, however, the school suspended the 10-year, $17.5 million partnership paid in cryptocurrency, the school confirmed to Front Office Sports.

Tampa Bay Buccaneers quarterback Tom Brady exits field after game against the Atlanta Falcons

Brady, Curry, FTX Founder Named in $11B Class-Action Suit

A consortium of investors has sued the founder of FTX.
November 16, 2022

The decision is a departure from Cal’s position just a few days ago, when it said in a statement to Front Office Sports that it was “monitoring” the situation and would “determine any next steps if they become warranted.” 

In that Friday statement, the school called FTX “a great partner.”

Berkeley isn’t the only team caught up in FTX’s demise. The Miami Heat severed their $19-year, $135 million deal with the company as well. An esports company called Team SoloMid did the same — ending a 10-year, $210 million deal that was billed as the biggest esports sponsorship in history.

FTX’s woes don’t stop there, however. On Wednesday morning, a group of investors filed an $11 billion lawsuit against FTX’s founder and partners including Tom Brady.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Isaiah Wright, a running back featured on the Netflix series "Last Chance U, is playing football for the Alcoa Alloys, a semipro team with the Interactive American Football League on Saturday, April 6, 2019.

‘Last Chance U’ Participants File $30M Lawsuit Against Netflix, Others

Producers of “Last Chance U” allegedly took “unfair advantage” of players.
Former Ohio State University football coach Jim Tressel speaks after Ohio Gov. Mike DeWine picked him as lieutenant governor for the remaining two years of his term during a press conference at his office in the Ohio Statehouse in Columbus on Feb. 10, 2025.

Former Buckeyes Coach Jim Tressel Nominated for Ohio Lieutenant Governor

The national championship coach hasn’t held public office.
Oregon defensive lineman Derrick Harmon pressures Oregon State wide receiver Jeremiah Noga as the Oregon State Beavers host the Oregon Ducks Saturday, Sept. 14, 2024 at Reser Stadium in Corvallis, Ore.
exclusive

ESPN, Fox, CBS All Open to Media Rights Package With Pac-12

One source characterized media rights negotiations as “productive.”

Fox Reports Big Sports Profits, Eyes New Streaming Service

Football and baseball helped power surges in company revenue and net income.

Featured Today

Jan 9, 2025; Pittsburgh, Pennsylvania, USA; Edmonton Oilers center Connor McDavid (97) checks Pittsburgh Penguins center Sidney Crosby (87) during the third period at PPG Paints Arena

‘Important’ 4 Nations Face-Off Can Be NHL’s All-Star Antidote

“The stars have been lobbying the league for an event like this.”
Brady and Mahomes
February 8, 2025

Chiefs Fatigue Is Real. It’s Nowhere Near Patriots Hate Yet

People who have covered both teams say the difference is stark.
Nov 24, 2024; Inglewood, California, USA; Philadelphia Eagles quarterback Jalen Hurts (1) celebrates with running back Saquon Barkley (26) after the Eagles defeat the Los Angeles Rams during the first half at SoFi Stadium.
February 7, 2025

How the Eagles Reinvented Championship Roster Construction

Philadelphia is one of the most innovative franchises in the NFL.
February 3, 2025

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
exclusive

Talor Gooch Using LIV Golf Fortune to Start Building Sports Empire

The golfer has made more than $43 million individually from LIV.
November 13, 2024

Why Liberty Media Spun Off Assets, Shook Up Leadership

Longtime CEO Greg Maffei is stepping down at the end of the year.
December 4, 2024

U.S. Firm Makes $310M Bet on Soccer by Forming Superagency

The U.S.-based investment company makes a significant play in international soccer.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 27, 2024; Seattle, Washington, USA; Buffalo Bills quarterback Josh Allen (17) passes against the Seattle Seahawks during the second quarter at Lumen Field.
October 30, 2024

Buffalo Bills in Talks to Sell Stake to PE Firm Arctos: Report

Arctos already has a slice of Paris Saint-Germain and the PGA Tour, among other assets.
Jul 7, 2021; Tampa, Florida, USA; Tampa Bay Lightning owner Jeff Vinik hoists the Stanley Cup after the Lightning defeated the Montreal Canadiens 1-0 in game five to win the 2021 Stanley Cup Final at Amalie Arena.
October 25, 2024

Lightning Sell at $1.8B Valuation, Nearly Double Prior NHL Record

The Lightning unveiled a multistep and multiyear sale process.
May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.
October 9, 2024

Why Mark Cuban Sold the Dallas Mavericks When He Did

Cuban sold his majority stake to the Adelson family in December 2023.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.
October 2, 2024

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.