• Loading stock data...
Sunday, April 5, 2026

But Something Is Missing

  • What happens if a college athlete signs a deal to promote a local sportsbook?
  • NCAA won’t enforce NIL regulations or policies. Absent federal legislation, only schools will be policing any of this.
Photo: Harrison Barden-USA TODAY Sports/Design: Alex Brooks

Conspicuously absent in almost all of these plans? Any punishments or enforcement mechanisms.

Let’s say, for example, that a college athlete in the state of Illinois decides to violate SB2338, and signs a deal to promote a local sportsbook. What happens? 

The bill is silent on which state agency is supposed to enforce the law, and also doesn’t specify what happens if somebody breaks it. Is the Illinois attorney general obligated to take action? Does it only matter if somebody sues? 

This is true for a variety of school-specific regulations as well. Of the regulations I’ve read, only Minnesota spells out any potential penalties or enforcement. Via their policy:

A violation of this policy will be considered a violation of the University of Minnesota Student-Athlete Code of Conduct. Student-athletes found responsible for policy violations may be subject to consequences … including but not limited to: a warning, suspension from team activities, dismissal from the team, reduction or withdrawal of athletically related financial aid, suspension of University student status, and dismissal from the University.

The key takeaway here, for me, is that state agencies should not be expected to take a lead role in enforcing any NIL regulations. 

The NCAA won’t enforce any NIL regulations or policies. Absent federal legislation, the only entity that will really be policing any of this will be the schools themselves.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 22, 2026; Louisville, Kentucky, USA; Louisville Cardinals guard Reyna Scott (1) celebrates after time expires against the Louisville Cardinals at KFC Yum! Center

UVA Shows Anyone Can Win in Women’s Basketball—at a Price

Ohanian’s millions set a blueprint for winning in the NCAA.
Senate Capitol Hill

The Biggest Obstacle to a Bipartisan College Sports Bill

Democrats favor collective bargaining as a potential solution.

Frank Thomas Hits White Sox, Nike, and Fanatics With NIL Lawsuit

Thomas claims the companies have sold his jerseys without consent.
exclusive

Texas A&M Athlete Targeted in First NIL Investigations, Emails Show

A Texas A&M spokesperson said in a statement the inquiry has been resolved.

Featured Today

Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
April 5, 2026

Tarris Reed’s Jump to UConn Helped Both Teams to the Title Game

Reed played his first two seasons at Michigan. 
April 5, 2026

Alex Karaban Ignored the Portal. Now He Could Make History

‘Unrestricted free agency’ never appealed to Karaban.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
Michigan basketball
April 5, 2026

Michigan Positions Big Ten for Potential National Title Trifecta

Michigan can win the Big Ten’s first men’s basketball national title since 2000.
UConn Huskies head coach Dan Hurley gets after his team Saturday, April 4, 2026, during a Final Four game against the Illinois Fighting Illini at Lucas Oil Stadium in Indianapolis.
April 4, 2026

UConn’s Dan Hurley: Geno Auriemma Deserves ‘Benefit of the Doubt’

Hurley addressed the situation between Auriemma and Dawn Staley.
Apr 4, 2026; Indianapolis, IN, USA; UConn Huskies head coach Dan Hurley celebrates after defeating the Illinois Fighting Illini in a semifinal of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium. Mandatory Credit: Trevor Ruszkowski-Imagn Images
April 4, 2026

UConn Could Be First Men’s Basketball Dynasty in New Era of College Sports

“The last thing we’re thinking about now … is dynasty,” Dan Hurley said.
Charlie Baker NCAA
April 4, 2026

NCAA President Sees Trump Executive Order as Blueprint For Congress

Trump’s executive order may be valuable to college sports regardless of enforceability.