Monday, October 5, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

But Something Is Missing

  • What happens if a college athlete signs a deal to promote a local sportsbook?
  • NCAA won’t enforce NIL regulations or policies. Absent federal legislation, only schools will be policing any of this.
Photo: Harrison Barden-USA TODAY Sports/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Conspicuously absent in almost all of these plans? Any punishments or enforcement mechanisms.

Let’s say, for example, that a college athlete in the state of Illinois decides to violate SB2338, and signs a deal to promote a local sportsbook. What happens? 

The bill is silent on which state agency is supposed to enforce the law, and also doesn’t specify what happens if somebody breaks it. Is the Illinois attorney general obligated to take action? Does it only matter if somebody sues? 

This is true for a variety of school-specific regulations as well. Of the regulations I’ve read, only Minnesota spells out any potential penalties or enforcement. Via their policy:

A violation of this policy will be considered a violation of the University of Minnesota Student-Athlete Code of Conduct. Student-athletes found responsible for policy violations may be subject to consequences … including but not limited to: a warning, suspension from team activities, dismissal from the team, reduction or withdrawal of athletically related financial aid, suspension of University student status, and dismissal from the University.

The key takeaway here, for me, is that state agencies should not be expected to take a lead role in enforcing any NIL regulations. 

The NCAA won’t enforce any NIL regulations or policies. Absent federal legislation, the only entity that will really be policing any of this will be the schools themselves.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Everything in the Senate Bill to Change College Sports

The sweeping, 170-plus-page legislation would reshape college sports.
Nov 8, 2025; Starkville, Mississippi, USA; Georgia Bulldogs head coach Kirby Smart looks on before the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Wesley Hale-Imagn Images

NIL Got Kirby Smart to Give In on All-White Uniforms

Georgia will debut the look vs. Western Kentucky on Saturday.

Charlie Woods Signs NIL Deal With TaylorMade Golf

Woods has already been mostly using TaylorMade equipment.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Randy Levine on the Yankees’ $2.6B Apollo Deal and the Protect College Sports Act

0:00

Featured Today

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.

New-Look Pac-12 Returns for First Week of Conference Play

It’s a milestone many thought unlikely just three years ago.
Arizona State hockey head coach Greg Powers watches his team as they play UMass-Lowell at Oceanside Ice Arena on Jan. 12, 2018, in Tempe.
October 2, 2026

ASU Commissions Independent Investigation of Hockey Workout

Coach Greg Powers was placed on leave earlier this week.
October 3, 2026

NCAA Defers to ACC on Controversial Pitt–Virginia Tech Ending

The ACC declined to comment on the play call.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Florida Governor Ron DeSantis speaks with New York Yankees president Randy Levine as they attend a roundtable event on collegiate sports at the White House in Washington, D.C., March 6, 2026.
Exclusive
October 2, 2026

SEC and Big Ten Don’t Want to Expand: Randy Levine

Levine argued amending the conference realignment provision would be unnecessary.
Apr 3, 2026; Phoenix, AZ, USA; Detail view of an NCAA basketball in the hoop during the second half of a semifinal of the Final Four of the women's 2026 NCAA Tournament between the UConn Huskies and the South Carolina Gamecocks at Mortgage Matchup Center. Mandatory Credit: Kirby Lee-Imagn Images
October 2, 2026

Ohio Court Reverses Grandfathering of Athletes Into NCAA Eligibility

Parallel litigation remains ongoing in several states.
Dec 31, 2025; Arlington, TX, USA; A detailed view of the College Football Playoff logo on the pylon during the game between the Miami Hurricanes and Ohio State Buckeyes during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
October 2, 2026

ESPN’s Exclusive Window Closes Next Week As 24-Team CFP Looms

The College Football Playoff has until Dec. 1 to expand for 2027.
Exclusive
October 1, 2026

Where Does New Big East Commissioner Stand on PE?

Commissioner Tim Brosnan told FOS that PE firms have approached the league.