• Loading stock data...
Friday, March 20, 2026

But Something Is Missing

  • What happens if a college athlete signs a deal to promote a local sportsbook?
  • NCAA won’t enforce NIL regulations or policies. Absent federal legislation, only schools will be policing any of this.
Photo: Harrison Barden-USA TODAY Sports/Design: Alex Brooks

Conspicuously absent in almost all of these plans? Any punishments or enforcement mechanisms.

Let’s say, for example, that a college athlete in the state of Illinois decides to violate SB2338, and signs a deal to promote a local sportsbook. What happens? 

The bill is silent on which state agency is supposed to enforce the law, and also doesn’t specify what happens if somebody breaks it. Is the Illinois attorney general obligated to take action? Does it only matter if somebody sues? 

This is true for a variety of school-specific regulations as well. Of the regulations I’ve read, only Minnesota spells out any potential penalties or enforcement. Via their policy:

A violation of this policy will be considered a violation of the University of Minnesota Student-Athlete Code of Conduct. Student-athletes found responsible for policy violations may be subject to consequences … including but not limited to: a warning, suspension from team activities, dismissal from the team, reduction or withdrawal of athletically related financial aid, suspension of University student status, and dismissal from the University.

The key takeaway here, for me, is that state agencies should not be expected to take a lead role in enforcing any NIL regulations. 

The NCAA won’t enforce any NIL regulations or policies. Absent federal legislation, the only entity that will really be policing any of this will be the schools themselves.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Texas A&M Athlete Targeted in First NIL Investigations, Emails Show

A Texas A&M spokesperson said in a statement the inquiry has been resolved.
Mar 22, 2025; Providence, RI, USA; McNeese State Cowboys manager Amir Khan before a second round men’s NCAA Tournament game against the Purdue Boilermakers at Amica Mutual Pavilion.

Viral McNeese Student Manager Makes March Madness Return

Khan said he executed more than 20 endorsement deals last year.
Mar 12, 2026; Chicago, IL, USA; UCLA Bruins guard Trent Perry (0) shoots against the Rutgers Scarlet Knights during the second half at United Center.

‘Players Are Workers’ and Deserve Right to Unionize: Former NLRB Exec

The SCORE Act would not designate student-athletes as employees.
May 6, 2025; Colorado Springs, Colorado, USA; New York Red Bulls fans celebrate after the match against the Colorado Springs Switchbacks FC at Weidner Field.

USL’s Labor Negotiations Stretch Into Regular Season

Players protested during the first minute of matches on opening weekend.

Featured Today

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Mar 19, 2026; Portland, OR, USA; High Point Panthers guard Chase Johnston (99) reacts after defeating the Wisconsin Badgers in a first round game of the men's 2026 NCAA Tournament at Moda Center

March Madness Upsets Alive and Well Despite New ‘Free Agency’ Era

Mid-major programs VCU and High Point pulled off major March Madness wins.
Miami (OH) RedHawks guard Luke Skaljac (3) celebrates at the conclusion of the NCAA Tournament First Four game between the Miami Redhawks and Southern Methodist University Mustangs, Wednesday, March 18, 2026, at University of Dayton Arena in Dayton, Oh. RedHawks won 89-79.
March 19, 2026

Miami (Ohio) Survives First Test in Potential Cinderella Run

The RedHawks took their first March Madness game in the First Four.
Mar 16, 2025; Inglewood, California, USA; LA Clippers guard Patty Mills (88) moves the ball against Charlotte Hornets forward Moussa Diabate (14) during the second half at Intuit Dome. Mandatory Credit: Jonathan Hui-Imagn Images
March 19, 2026

Patty Mills Is Rare NBA Player Turned GM Dancing In March

Mills was named Hawai‘i’s GM last June.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
March 17, 2026

Women’s March Madness Growth Faces Next Star-Power Test

The women’s March Madness First Four is underway.
Mar 14, 2026; Charlotte, NC, USA; Duke Blue Devils forward Cameron Boozer (12) defends as Virginia Cavaliers guard Malik Thomas (1) defends in the first half during the men's ACC Conference Tournament Championship at Spectrum Center.
March 17, 2026

March Madness to Impact Decisions of NBA Draft Prospects

Deep tournament runs have helped numerous players raise their draft stock.
Mar 13, 2026; Nashville, TN, USA; Alabama Crimson Tide guard Aden Holloway (2) guards Mississippi Rebels guard AJ Storr (2) during the first half at Bridgestone Arena.
March 17, 2026

Arrest Is Latest Controversy to Beset Alabama Men’s Team

Three years ago, the Crimson Tide were criticized for allowing Brandon Miller to play.
March 17, 2026

March Madness Expansion Would Mean Big Changes to First Four

The NCAA tournament’s play-in games have been held in Dayton annually.