• Loading stock data...
Tuesday, December 2, 2025

But Something Is Missing

  • What happens if a college athlete signs a deal to promote a local sportsbook?
  • NCAA won’t enforce NIL regulations or policies. Absent federal legislation, only schools will be policing any of this.
Photo: Harrison Barden-USA TODAY Sports/Design: Alex Brooks

Conspicuously absent in almost all of these plans? Any punishments or enforcement mechanisms.

Let’s say, for example, that a college athlete in the state of Illinois decides to violate SB2338, and signs a deal to promote a local sportsbook. What happens? 

The bill is silent on which state agency is supposed to enforce the law, and also doesn’t specify what happens if somebody breaks it. Is the Illinois attorney general obligated to take action? Does it only matter if somebody sues? 

This is true for a variety of school-specific regulations as well. Of the regulations I’ve read, only Minnesota spells out any potential penalties or enforcement. Via their policy:

A violation of this policy will be considered a violation of the University of Minnesota Student-Athlete Code of Conduct. Student-athletes found responsible for policy violations may be subject to consequences … including but not limited to: a warning, suspension from team activities, dismissal from the team, reduction or withdrawal of athletically related financial aid, suspension of University student status, and dismissal from the University.

The key takeaway here, for me, is that state agencies should not be expected to take a lead role in enforcing any NIL regulations. 

The NCAA won’t enforce any NIL regulations or policies. Absent federal legislation, the only entity that will really be policing any of this will be the schools themselves.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Alexis Ohanian Is Big NIL Donor to Virginia Women’s Basketball

Virginia hasn’t made the NCAA women’s tournament since 2018.

College Hoops Accounts for Nearly 30% of Revenue-Sharing Payments

Men’s and women’s basketball account for nearly 29% of revenue-sharing money.
Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.

Big 12’s Yormark Defends Slow NIL Go Approvals: ‘That’s Not a Glitch’

Collectives have been starting to pay players without approvals.

Featured Today

Big League Wiffle Ball

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
November 24, 2025

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium
November 22, 2025

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.

ACC Matchup in Rio Will Mark First FBS Game in South America

NC State and Virginia will face off Aug. 29 in Rio de Janeiro.
Oct 18, 2025; Tampa, Florida, USA; South Florida Bulls head coach Alex Golesh reacts to a replay during the second quarter against the Florida Atlantic Owls at Raymond James Stadium.
December 1, 2025

American Conference’s Big Season Leads to Power Four Coaching Raid

The league lost four coaches this weekend.
Lane Kiffin
December 1, 2025

Lane Kiffin’s LSU Deal Includes Huge Buyout With No Offset

The new deal is for seven years and $91 million.
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
November 30, 2025

SEC Coaching Carousel Spins Fast: Five Schools Fill Jobs in 24 Hours

Six SEC teams ended up making head coaching changes this season.
November 30, 2025

ACC’s Messy Title Game Tiebreaker May Keep It Out of CFP

Duke (8–5) beat out Miami (10–2) for a championship game bid.
Lane Kiffin
November 30, 2025

Lane Kiffin Exit to LSU Creating Chaos at Ole Miss

Kiffin’s choice had been hanging over the sport for weeks.
Nov 28, 2025; Starkville, Mississippi, USA; Mississippi Rebels running back Kewan Lacy (5) and head coach Lane Kiffin celebrate after defeating against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field.
November 28, 2025

Lane Kiffin Keeps Ole Miss and LSU Hanging

The Rebels scored a 38-19 victory over the Bulldogs.