Sunday, June 21, 2026

Brazilian Soccer League to Sell Rights for $971M

  • The Liga de Futebol Brasileiro has agreed to sell a 20% stake of its commercial rights.
  • The league is made up of 14 clubs and may add two more after the investment.
CRF

An investment firm based in the United Arab Emirates is the latest entity to express interest in international soccer.

The Liga de Futebol Brasileiro (Libra) has agreed to sell a 20% stake of its commercial rights to Mubadala Capital Ventures — owned by Mubadala Investment Company — for $971 million.

The minority stake in the newly established Brazilian league drew interest from three investment companies, including two U.S-based private equity firms. 

  • Libra has 90 days to approve or deny Mubadala’s offer.
  • The league is made up of 14 clubs and may add two more after the investment.
  • It is expected to be fully operational starting with the 2025 season. 

Mubadala’s investment has been approved by all 14 member clubs despite backlash from 25 other Brazilian clubs, mainly from the second division. 

Impressive Portfolio 

A minority stake in Brazilian soccer commercial rights would add to an extensive portfolio of sports-related investments for Mubadala and its investment vehicle. 

Disney sold an 80% stake in the New York Yankees’ regional YES Network to a consortium that included Mubadala Investment Company. In January, the company agreed to become the title sponsor of SailGP’s Season Two Grand Final.

In March, Mubadala Capital Ventures announced plans to invest $50 million over the next five years in the FIM Supercross World Championship — a new motorcycle racing event.

The firm also owns a majority stake in IMX Sports and Entertainment.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 13, 2026; San Antonio, Texas, USA; New York Knicks guard Jalen Brunson holds the Finals MVP trophy during the championship celebration after game five of the 2026 NBA Finals against the San Antonio Spurs at Frost Bank Center. Mandatory Credit: Geoff Burke-Imagn Images

Knicks-Spurs Draws Most-Watched NBA Finals Since 1998

The Knicks’ series-clinching Game 5 attracted 24.5 million viewers.

Knicks-Spurs Game 2 Notches Another Viewership Win for ABC

The latest viewership figure extended a heady run for Disney.
Jan 17, 2026; Denver, CO, USA; Buffalo Bills quarterback Josh Allen (17) runs against Denver Broncos linebacker Karene Reid (47) during the second quarter of an AFC Divisional Round playoff game at Empower Field at Mile High.

NFL Schedule Leans Further Into Holidays, Streaming Expansion

The upcoming slate features several notable changes from 2025.

Lawmakers Want Private Equity Out of Youth Sports

Several Democrats have proposed legislation to get PE out of youth sports.
podcast thumbnail mobile
Front Office Sports Today

A Conversation With WNBA Expansion Team Portland Fire’s GM Vanja Černivec

0:00

Featured Today

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
May 8, 2026

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
Sponsored

Midge Purce Sounds Off on the Trinity Rodman Rule

Midge Purce discusses the Rodman Rule and the future of NWSL.
April 23, 2026

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
John and Louis Antonelli
Exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.
March 27, 2026

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.