• Loading stock data...
Tuesday, October 21, 2025

Brady, Antetokounmpo Join $75M Alt Series B

  • Tom Brady, Giannis Antetokounmpo, and Alex Morgan were among those to join a $75 million funding round for Alt.
  • The trading card platform plans to move into other types of collectibles.
Eric Hartline-USA TODAY Sports/Design: Alex Brooks

Sports trading card platform Alt scored some high-profile investors in its $75 million Series B funding round.

The round, announced last week, was led by Spearhead with participation from Alexis Ohanian’s Seven Seven Six fund and numerous others including Apollo Group, Vibe Capital, and Breyer Capital.

The round also lured athletes Tom Brady, Candace Parker, Giannis Antetokounmpo, Alex Morgan, and Marlon Humphrey. 

  • Alt raised $31 million in March led by First Round, which included Kevin Durant, Larry Fitzgerald, and Kelvin Beachum. The company launched its trading card platform that same month.
  • Since launching, Alt says that customers have listed $200 million worth of asset value on its platform, with $70 million of that held in the company’s physical vault.

The company is looking to expand beyond trading cards, which it is using as “a proof of concept to create financial products that traditional financial institutions don’t support or recognize as collateral,” the company wrote. 

“Over the next few years, we plan to roll out to other asset classes to support everything from trading cards, watches, NFTs, and even LP interests.”

The company plans to launch its mobile app later this month.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Kevin Durant

Durant’s $30M Discount Still Makes Him Highest NBA Career Earner

The deal will put Durant at $598 million in career earnings.
Bucks

Bucks Reportedly Discussed Giannis Deal With Knicks This Summer

Antetokounmpo’s future will be a major NBA storyline this year.

Featured Today

Christie's

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
October 18, 2025

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse
October 18, 2025

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Sponsored

Michelle Wie West: Women’s Sports Doesn’t Need Charity

The LPGA legend on redefining women’s sports and the future of golf.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.