• Loading stock data...
Friday, January 16, 2026

Brady and Mahomes Rookie Cards Soar

  • Asking prices for Tom Brady and Patrick Mahomes rookie cards skyrocketed due to Super Bowl 55.
  • Recent months have brought a series of high watermarks as interest in sports cards has exploded.
Kim Klement-USA TODAY Sports

The sports card industry is booming, and the asking price for Tom Brady and Patrick Mahomes rookie cards skyrocketed during Super Bowl 55.

Over the past year, the average price of a PSA 10 Brady rookie card — the highest graded condition of which just 1,060 exist  — was $7,500, according to Professional Sports Authenticator. A Mahomes rookie card of similar value has 853 in circulation at an average price of $9,500

Those prices drastically increased during the buildup to the Super Bowl and continued to surge after kickoff. 

  • A 2000 Bowman Chrome Brady PSA 10 rookie sold for $24,999 during the game. Two others sold for $28,000.
  • eBay is currently listing similarly graded Brady rookie cards for a minimum of $15,000, and a high asking price of $100,000. 
  • Mahomes’ card started the day at $14,999. A 2017 Panini Prizm Mahomes rookie is currently listed at $99,999, even after the quarterback’s loss to the Buccaneers. 
  • Last week, a different Mahomes rookie card, of which there are only five, sold for $861,000 — the most expensive football card in history.

Rookie cards for athletes in the “greatest of all time” discussion have brought the industry a series of high watermarks, beyond just football.

In January, two Michael Jordan rookie cards by Fleer each sold for a record $738,000.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 14, 2025; Inglewood, California, USA; Fox broadcaster Tom Brady is seen prior to the game between the Detroit Lions and the Los Angeles Rams at SoFi Stadium.
opinion

Tom Brady’s Wild-Card Clinic Showed He’s Made the Jump

Brady has been more willing to criticize the play of QBs like Jalen Hurts.
Jan 4, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers head coach Mike Tomlin and quarterback Aaron Rodgers (8) celebrate after defeating the Baltimore Ravens at Acrisure Stadium.

Potential TV ‘Bidding War’ for Mike Tomlin

Tomlin could take a season off on TV to recharge his coaching batteries.

Micah Parsons’s Season-Ending ACL Injury Caps Brutal Stretch for NFL

The season-ending injury adds to one for Chiefs quarterback Patrick Mahomes.

Once-Enticing NFL Christmas Day Lineup on Netflix, Amazon Falls Flat

The holiday tripleheader looks far less attractive now than in May.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Jun 2, 2021; Paris, France; Venus Williams (USA) and Coco Gauff (USA) in their doubles match on day four of the French Open at Stade Roland Garros

Possible Gauff-Williams Australian Open Match Sets Up Ratings Win

A potential showdown between the two stars could provide a viewership bounce.
Bryson DeChambeau
January 14, 2026

Bryson DeChambeau: Doing Only Majors and YouTube ‘Incredibly Viable’

DeChambeau says choosing YouTube over LIV or PGA Tour is “incredibly viable.”
January 15, 2026

Gabby Thomas Says Grand Slam Track Did ‘Too Much, Too Fast’

Michael Johnson’s high-profile track start-up filed Chapter 11 bankruptcy last month.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Tiger Woods of Jupiter Links answers questions from the media after a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.
January 14, 2026

Tiger Woods Defends Koepka’s Return: ‘A Win for Everyone’

Woods was influential in green-lighting Koepka’s coming back.
Aug 23, 2025; Detroit, Michigan, USA; Brooks Koepka of Smash GC plays his shot from the fairway on the sixth hole during the semifinals of the LIV Golf Michigan Team Championship at The Cardinal at Saint John's Resort.
January 13, 2026

PGA Players Support Koepka’s Return: ‘Great Move’

Top players are reacting to the major decision.
Jan 9, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) moves the ball against Milwaukee Bucks guard Kevin Porter Jr. (7) during the second half at Crypto.com Arena.
January 12, 2026

LeBron Will Wear Special Jersey Patch for Fanatics Trading Cards

Fanatics Collectibles, which owns Topps, is the NBA’s official trading card licensee.
Brooks Koepka
January 12, 2026

Brooks Koepka Agrees to Give Up Millions for PGA Return

Koepka quit LIV less than three weeks ago.