Sunday, May 17, 2026

Brady and Mahomes Rookie Cards Soar

  • Asking prices for Tom Brady and Patrick Mahomes rookie cards skyrocketed due to Super Bowl 55.
  • Recent months have brought a series of high watermarks as interest in sports cards has exploded.
Kim Klement-USA TODAY Sports

The sports card industry is booming, and the asking price for Tom Brady and Patrick Mahomes rookie cards skyrocketed during Super Bowl 55.

Over the past year, the average price of a PSA 10 Brady rookie card — the highest graded condition of which just 1,060 exist  — was $7,500, according to Professional Sports Authenticator. A Mahomes rookie card of similar value has 853 in circulation at an average price of $9,500

Those prices drastically increased during the buildup to the Super Bowl and continued to surge after kickoff. 

  • A 2000 Bowman Chrome Brady PSA 10 rookie sold for $24,999 during the game. Two others sold for $28,000.
  • eBay is currently listing similarly graded Brady rookie cards for a minimum of $15,000, and a high asking price of $100,000. 
  • Mahomes’ card started the day at $14,999. A 2017 Panini Prizm Mahomes rookie is currently listed at $99,999, even after the quarterback’s loss to the Buccaneers. 
  • Last week, a different Mahomes rookie card, of which there are only five, sold for $861,000 — the most expensive football card in history.

Rookie cards for athletes in the “greatest of all time” discussion have brought the industry a series of high watermarks, beyond just football.

In January, two Michael Jordan rookie cards by Fleer each sold for a record $738,000.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Media at NFL Super Bowl Opening Night.

Media Accreditation Up 13% For Super Bowl 57

The Super Bowl is getting back to normal from a media perspective.
Super-Bowl-Betting

New Jersey Sets Record With $144M Wagered on Super Bowl

Despite stiff competition from the sports betting industry’s largest market, New Jersey broke its own state record with $143.7 million wagered on Super Bowl LVI.
Super-Bowl-Ratings

112.3 Million People Watched Super Bowl LVI

NBCUniversal’s broadcast of Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams averaged 112.3 million viewers.
exclusive

Offshore Sportsbook Voids Bets Linked to Super Bowl Streaker

Online sportsbook Bovada is voiding all streaker prop bets it “identified had knowledge” of Yuri Andrade’s plans.

Featured Today

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
May 15, 2026; Newtown Square, Pennsylvania, USA; Bryson DeChambeau plays his shot on the seventh tee during the second round of the PGA Championship golf tournament.

Bryson DeChambeau Misses Second Major Cut Amid LIV Turmoil

DeChambeau also missed the cut at this year’s Masters.
May 12, 2026

Another Summer of LeBron Is Here

James is not under contract for next season.
May 12, 2026

NBA Player Brandon Clarke Dies at 29

Clarke died on Monday in Southern California, authorities say.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
Aug 2, 2024; Nanterre, France; Benjamin Proud (Great Britain), Cameron McEvoy (Australia) and Florent Manaudou (France) in the men’s 50-meter freestyle medal ceremony during the Paris 2024 Olympic Summer Games at Paris La Défense Arena.
May 11, 2026

The Enhanced Games Want to Be More Than a Steroid Olympics

“There’s a benefit for anyone to live enhanced.”
Trick Williams Front Office Sports
May 9, 2026

WWE’s Next Big Star Could Be Ex-NFL Hopeful Trick Williams

The former South Carolina wideout is now WWE’s U.S. champion.
May 6, 2026

Napheesa Collier Admits Engelbert Rant Was For CBA Leverage

The WNBA and WNBPA agreed to a new labor deal in March.
May 6, 2026

U.S. Open Falls Behind Masters in Prize Money: ‘It’s Not a Race’

The Masters increased its purse to $22.5 million this year.