• Loading stock data...
Monday, January 5, 2026

Brady and Mahomes Rookie Cards Soar

  • Asking prices for Tom Brady and Patrick Mahomes rookie cards skyrocketed due to Super Bowl 55.
  • Recent months have brought a series of high watermarks as interest in sports cards has exploded.
Kim Klement-USA TODAY Sports

The sports card industry is booming, and the asking price for Tom Brady and Patrick Mahomes rookie cards skyrocketed during Super Bowl 55.

Over the past year, the average price of a PSA 10 Brady rookie card — the highest graded condition of which just 1,060 exist  — was $7,500, according to Professional Sports Authenticator. A Mahomes rookie card of similar value has 853 in circulation at an average price of $9,500

Those prices drastically increased during the buildup to the Super Bowl and continued to surge after kickoff. 

  • A 2000 Bowman Chrome Brady PSA 10 rookie sold for $24,999 during the game. Two others sold for $28,000.
  • eBay is currently listing similarly graded Brady rookie cards for a minimum of $15,000, and a high asking price of $100,000. 
  • Mahomes’ card started the day at $14,999. A 2017 Panini Prizm Mahomes rookie is currently listed at $99,999, even after the quarterback’s loss to the Buccaneers. 
  • Last week, a different Mahomes rookie card, of which there are only five, sold for $861,000 — the most expensive football card in history.

Rookie cards for athletes in the “greatest of all time” discussion have brought the industry a series of high watermarks, beyond just football.

In January, two Michael Jordan rookie cards by Fleer each sold for a record $738,000.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Micah Parsons’s Season-Ending ACL Injury Caps Brutal Stretch for NFL

The season-ending injury adds to one for Chiefs quarterback Patrick Mahomes.

Once-Enticing NFL Christmas Day Lineup on Netflix, Amazon Falls Flat

The holiday tripleheader looks far less attractive now than in May.

Chiefs Dynasty Ends, Amazon’s Christmas Game Loses Shine

Kansas City’s historic playoff run ends after 10 seasons.
Jul 13, 2025; East Rutherford, New Jersey, USA; U.S. President Donald Trump and FIFA president Gianni Infantino on stage during the final of the 2025 FIFA Club World Cup at MetLife Stadium.

FIFA’s Wild World Cup Draw: A-List Stars, Heads of State, and Trump

The lavish ceremony will feature plenty of celebrities and heads of state.

Featured Today

Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.

McIlroy Roasts LIV, But Would Welcome Players Back to PGA Tour

McIlroy admitted he was “too judgemental” of professionals who left for LIV.
Nov 3, 2025; Los Angeles, CA, USA; Los Angeles Dodgers two-way player Shohei Ohtani acknowledges the crowd during the World Series championship parade at downtown Los Angeles
December 28, 2025

It Was the Year of Shohei Ohtani (Again)

The two-way superstar has a massive year on and off the field.
January 2, 2026

Sabalenka, Kyrgios Hint at ‘Battle of the Sexes’ Sequel

Sabalenka lost to Kyrgios in straight sets in the controversial exhibition.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
Oct 10, 2025; Phoenix, Arizona, USA; Las Vegas Aces center A'ja Wilson (22) celebrates with teammates after game four of the 2025 WNBA Finals at Mortgage Matchup Center.
December 27, 2025

The Year of A’ja Wilson

No one in basketball had a bigger year.
Sep 7, 2025; Anaheim, California, USA; Athletics left fielder Tyler Soderstrom (21) is greeted by teammates after hitting a home run against the Los Angeles Angels during the seventh inning at Angel Stadium.
December 26, 2025

A’s $86 Million Soderstrom Contract Is the Richest in Team History

The team agreed to a seven-year, $86 million deal with Tyler Soderstrom.
Dec 25, 2025; San Francisco, California, USA; Dallas Mavericks guard Klay Thompson (left) greets Golden State Warriors guard Stephen Curry (right) before the game at Chase Center.
December 26, 2025

Sneaker Free Agent Curry Wore Thompson’s Shoe On Christmas

Curry and Under Armour broke up after 12 years in November.
Sep 7, 2025; Flushing, NY, USA; Carlos Alcaraz (ESP) and Jannik Sinner (ITA) poses for a photo after the final of mens singles at Billie Jean King National Tennis Center
December 25, 2025

The Year of Carlos Alcaraz and Jannik Sinner

Novak Djokovic acknowledged that the duo are above the rest.