• Loading stock data...
Thursday, February 12, 2026

Brady and Mahomes Rookie Cards Soar

  • Asking prices for Tom Brady and Patrick Mahomes rookie cards skyrocketed due to Super Bowl 55.
  • Recent months have brought a series of high watermarks as interest in sports cards has exploded.
Kim Klement-USA TODAY Sports

The sports card industry is booming, and the asking price for Tom Brady and Patrick Mahomes rookie cards skyrocketed during Super Bowl 55.

Over the past year, the average price of a PSA 10 Brady rookie card — the highest graded condition of which just 1,060 exist  — was $7,500, according to Professional Sports Authenticator. A Mahomes rookie card of similar value has 853 in circulation at an average price of $9,500

Those prices drastically increased during the buildup to the Super Bowl and continued to surge after kickoff. 

  • A 2000 Bowman Chrome Brady PSA 10 rookie sold for $24,999 during the game. Two others sold for $28,000.
  • eBay is currently listing similarly graded Brady rookie cards for a minimum of $15,000, and a high asking price of $100,000. 
  • Mahomes’ card started the day at $14,999. A 2017 Panini Prizm Mahomes rookie is currently listed at $99,999, even after the quarterback’s loss to the Buccaneers. 
  • Last week, a different Mahomes rookie card, of which there are only five, sold for $861,000 — the most expensive football card in history.

Rookie cards for athletes in the “greatest of all time” discussion have brought the industry a series of high watermarks, beyond just football.

In January, two Michael Jordan rookie cards by Fleer each sold for a record $738,000.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Media at NFL Super Bowl Opening Night.

NFL: Media Access to Super Bowl Near Pre-Covid Level

The Super Bowl is getting back to normal from a media perspective.
Super-Bowl-Betting

New Jersey Sets Record With $144M Wagered on Super Bowl

Despite stiff competition from the sports betting industry’s largest market, New Jersey broke its own state record with $143.7 million wagered on Super Bowl LVI.
Super-Bowl-Ratings

112.3 Million People Watched Super Bowl LVI

NBCUniversal’s broadcast of Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams averaged 112.3 million viewers.
exclusive

Offshore Sportsbook Voids Bets Linked to Super Bowl Streaker

Online sportsbook Bovada is voiding all streaker prop bets it “identified had knowledge” of Yuri Andrade’s plans.

Featured Today

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.
February 6, 2026

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.

LA28 Stands by Casey Wasserman After Reviewing Epstein Ties

Abby Wambach and Chappell Roan have left Wasserman this week.
Tennis legend Serena Williams, seen here waving to the crowd after losing the final match of her career to Ajla Tomljanovic 2022 U.S. Open tennis, has suffered two pulmonary embolisms — the first in 2011 and the second in 2017 after the birth of her first child. She was able to return to competition both times but has also said that she needs to be vigilant for the rest of her life when it comes to early detection of blood clots.
February 10, 2026

Serena Williams Eligible to Make Pro Tennis Return This Month

Williams originally stepped away from tennis in 2022.
Jan 17, 2025; Miami, FL, USA; Angel Reese (5) of the Rose takes a shot against the Vinyl in the first half of the Unrivaled women’s professional 3v3 basketball league at Wayfair Arena
February 11, 2026

Angel Reese Rejoins Unrivaled For Team’s Final Three Games

Reese will rejoin Rose BC to finish out the regular season.
Sponsored

From AUSL to Women’s Hoops: Jon Patricof on Building Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
February 8, 2026

Lindsey Vonn Breaks Leg at Olympics Days After Tearing ACL

Vonn tore her ACL on Jan. 30.
Feb 4, 2026; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) during warmups prior to the game against the New Orleans Pelicans at Fiserv Forum
February 6, 2026

Giannis Antetokounmpo Takes Kalshi Stake With Restrictions

The Bucks superstar is the first NBA pro to team with a prediction-market platform.
February 6, 2026

Dana White Says He’s No Longer Involved in Matchmaking, Contract Negotiations

Chief business officer Hunter Campbell handles the majority of negotiations.
Jan 4, 2026; Paradise, Nevada, USA; Charles Woodson (left) and JT the Brick aka John Tournour attend the game between the Las Vegas Raiders and the Kansas City Chiefs at Allegiant Stadium.
exclusive
February 5, 2026

Charles Woodson Chooses His Liquor Brand Over Browns Owner Stake

“I thought I was going to be a proud owner of the Browns.”