Saturday, May 9, 2026

Bills Explore Personal Seat License Costs for New Stadium

  • The PSLs could range from $500 to $16,500, according to an email sent to fans obtained by The Buffalo News.
  • Reserved section seating, for example, could cost anywhere between $1,750 and $7,300.
Mark Konezny-USA TODAY

Buffalo Bills fans now have an idea of what the team might be charging for personal seat licenses in their new $1.4 billion stadium.

The PSLs could range from $500 to $16,500, according to an email sent to fans obtained by The Buffalo News.

  • Reserved section seating, for example, could cost anywhere between $1,750 and $7,300, depending on the level of the stadium.
  • The email did say, however, that the prices are “hypothetical” at this time.
  • PSLs can reportedly range from $500 in some NFL stadiums to more than $100,000 in markets like Dallas, Los Angeles, and Las Vegas.

The sales would reportedly help fund construction of the stadium.

The state of New York and Erie County previously pledged $850 million toward the project — though the announcement didn’t come without controversy. Bills ownership allegedly asked for public funding to cover the entire cost of the stadium.

Naming Rights

While Bills fans grapple with whether to pay top dollar for season tickets, Highmark Health Blue Cross Blue Shield of Western New York is mulling whether to sell the stadium’s naming rights, Front Office Sports previously reported.

Highmark currently pays about $5 million per year for the 10-year deal rights, according to one source.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Referee Carl Cheffers signals a penalty during the Buffalo Bills game against the Cincinnati Bengals at home in Orchard Park on Jan. 22.

NFL and Refs Ratify New 7-Year CBA

The seven-year deal eliminates the need for replacement officials.
Apr 23, 2026; Pittsburgh, PA, USA; NFL commissioner Roger Goodell holds a Terrible Towel during the 2026 NFL Draft at Acrisure Stadium.

All Eyes on Networks, Streamers as NFL Readies Schedule Release

The highly anticipated slate will drop on Thursday.

NFL Nears Referee Deal to Avoid Another ‘Fail Mary’ Disaster

The public vitriol between the two sides has lessened considerably.

ESPN Revenue Rises, but Disney’s Sports Profits Slip

Disney detailed the impact of heightened sports rights fees on the company.

Featured Today

Matt Palumb

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf, Lifestyle, and Licensed Sports

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
March 11, 2025

Dick’s Faces Investors’ Tariff Concerns Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.