Tuesday, August 25, 2026

Bills Explore Personal Seat License Costs for New Stadium

  • The PSLs could range from $500 to $16,500, according to an email sent to fans obtained by The Buffalo News.
  • Reserved section seating, for example, could cost anywhere between $1,750 and $7,300.
Mark Konezny-USA TODAY

Buffalo Bills fans now have an idea of what the team might be charging for personal seat licenses in their new $1.4 billion stadium.

The PSLs could range from $500 to $16,500, according to an email sent to fans obtained by The Buffalo News.

  • Reserved section seating, for example, could cost anywhere between $1,750 and $7,300, depending on the level of the stadium.
  • The email did say, however, that the prices are “hypothetical” at this time.
  • PSLs can reportedly range from $500 in some NFL stadiums to more than $100,000 in markets like Dallas, Los Angeles, and Las Vegas.

The sales would reportedly help fund construction of the stadium.

The state of New York and Erie County previously pledged $850 million toward the project — though the announcement didn’t come without controversy. Bills ownership allegedly asked for public funding to cover the entire cost of the stadium.

Naming Rights

While Bills fans grapple with whether to pay top dollar for season tickets, Highmark Health Blue Cross Blue Shield of Western New York is mulling whether to sell the stadium’s naming rights, Front Office Sports previously reported.

Highmark currently pays about $5 million per year for the 10-year deal rights, according to one source.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

More NFL Players Considering College Returns

Dae’Quan Wright can return to college thanks to a lawsuit he filed.
Joy Taylor

Joy Taylor Slams NFL’s ‘Greedy’ Schedule Expansion

“You can’t dedicate your entire life to watching the NFL,” she said.

49ers Owner Arrested in Ohio

Jed York spent one day in jail.

Browns Name Watson Starter in Final Season of $230M Deal

Watson called Cleveland fans “disrespectful” for booing him.
podcast thumbnail mobile
Front Office Sports Today

8/25/26 – Kanter Freedom Ruled Ineligible for WNBA, 49ers Owner Arrested, Manfred Vows 2027 Season

0:00

Featured Today

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images
April 8, 2026

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.