• Loading stock data...
Saturday, October 11, 2025
One week until Asset Class at the NYSE Request to Attend

Big 12 Men’s Coaches in Favor of Expanding March Madness

The topic of expanding March Madness is being discussed at the Big 12’s spring meetings, and the conference’s men’s basketball coaches are in favor.

Bob Donnan-Imagn Images

ORLANDO — While the college football world debates what the next iteration of its postseason should look like, March Madness expansion remains on the minds of top college basketball leaders.

On the first day of the Big 12’s spring meetings, Kansas coach Bill Self said expanding the NCAA tournament beyond 68 teams was discussed among the conference’s men’s basketball coaches Wednesday morning—and that the idea has support.

“There was a little bit that was brought forth, and the consensus among the coaches was—even though it was very little—was [that] we would be in favor of it,” Self said. “I don’t know the number we’d go to. But I do know that there’s discussions about that.”

In March, Big 12 commissioner Brett Yormark said he was in favor of expanding March Madness to 76 teams. However, that came with a financial caveat. “CBS and TNT have a marquee asset with the tournament,” he said of the men’s tournament’s media-rights holders. “I know they know that, but in order for us to expand, they have to come to the table and provide the right economics.”

One question on potential expansion is whether the women’s NCAA tournament would follow suit. 

Self’s counterpart at Kansas, women’s basketball coach Brandon Schneider, wasn’t as forthright about the topic. “I don’t know that there’s a group vibe,” Schneider said of how the Big 12’s women’s basketball coaches feel about expansion. “I don’t know how far along we are in that actually happening.”

Both the men’s March Madness media-rights deals and the women’s with ESPN will expire in 2032, leaving open the opportunity for the two to be packaged and sold together, and potentially expand at the same time.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Aces

WNBA Finals Most Viewed In 25 Years Despite Possible Aces Sweep

Games 2 and 3 have averaged more than 1.2 million viewers.
Oct 9, 2025; Rosemont, IL, USA; Big Ten Commissioner Tony Petitti speaks during Big Ten MenÕs Basketball Media Days at the Donald E. Stephens Convention Center.

In an Expanded March Madness, Big Ten Favors Straight Seeding

Discussion around expanding the tournament continues to escalate.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
Athlos

Track Start-Up Athlos Makes ‘Millions’ but No Profit Yet

Alexis Ohanian called being profitable by the 2028 Olympics a “great goal.”
Aug 3, 2024; Villeneuve-d'Ascq, France; NBA commissioner Adam Silver talks to International Basketball Federation board member Mark Tatum in the fourth quarter between the United States and Puerto Rico during the Paris 2024 Olympic Summer Games at Stade Pierre-Mauroy.
October 9, 2025

NBA Aims for Drama-Free Return to China After 6-Year Hiatus

The league looks to rebuild its presence in the populous country.
Cheryl Reeve
October 10, 2025

WNBA Officiating Task Force Still Taking Shape After Outcry

How refs are trained and instructed was a major issue this year.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Bad Bunny performs on stage for his “Most Wanted Tour” at Bridgestone Arena in Nashville, Tenn., Saturday, May 11, 2024.
October 9, 2025

Charlie Kirk’s Turning Point USA to Run Alternate Super Bowl Halftime Show

Group announces “The All-American Halftime Show” on Feb. 8.
Mar 15, 2025; Buffalo, New York, USA; Vegas Golden Knights center Jack Eichel (9) reacts after scoring a goal during the third period against the Buffalo Sabres at KeyBank Center.
October 8, 2025

How Connor McDavid’s Extension Set Off a Wave of Big-Money Deals

Several notable contracts are completed in the wake of the superstar’s deal.
Alexis Ohanian
October 8, 2025

Alexis Ohanian Tweaks Track Rivals With Promise of Instant Payments

Athletes will be paid minutes after finishing their races at Athlos.
exclusive
October 8, 2025

Bud Selig: ‘Remarkable’ Brewers Run Can’t Mask MLB’s Money Divide

The former commissioner lauds his hometown team while raising economic concerns.