Advertisers Expected to Tackle Serious Issues in Super Bowl Spots

Advertisers are expected to address issues pertaining to social justice and the pandemic during Super Bowl LV spots.

By /
The Potential NIL Power of Sarah Fuller

If college athlete name, image, and likeness rules had already taken effect, Fuller might have completed one of the most lucrative kickoffs in college sports history.

By /
Despite Some Miscues, ISL Provides ‘Hope’ for Professional Swimming

While swimmers have bought into the ISL, there’s a disconnect between the on-deck product and off-deck antics.

By /

Sports Betting Success

    • Nationwide revenue from the gambling industry in August were up 5.6% compared to July.
    • This article was first published in the FOS Daily Newsletter. Subscribe here.
Melvin Gordon
Ron Chenoy-USA TODAY Sports

Daily Newsletter

Sign up and see why influential business executives call it a “morning must-read.”

August was the fourth straight month of the U.S. gaming industry’s recovery — which includes casino, sports betting and online gaming revenue. Nationwide revenue from the segments were up 5.6% compared to July, but down 19.8% year-over-year, according to the American Gaming Association.

At the heart of the recovery was the largest sports betting month ever, with Americans wagering $2.1 billion. The record handle generated $119.4 million in revenue, the second-highest grossing month on record. 

Sports betting and online gaming — a big growth point for companies like DraftKings and Penn National — are helping buoy slots and table gaming slides. Gross gaming revenues from sports betting and online gaming are up 31.5% and 203.3% on the year, respectively.

Sportsbook Awareness Level in U.S. via CivicScience:

  • DraftKings — 41%
  • FanDuel — 38%
  • Barstool — 27%
  • FoxBet — 25%
  • BetRivers — 22%
  • PointsBet — 22%

Related
Connected Fitness Company Echelon Lands $65 Million Investment

Fitness companies designed for home life continue to find success amid the COVID-19 pandemic. Connected fitness machine maker Echelon raised $65 million from Goldman Sachs and North Castle Partners, who […]

By /
Tech Execs All In on Cricket

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.

By /
NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.

By /
‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.

By /