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Friday, March 27, 2026

Bet On It

Dak Prescott
Robert Hanashiro-USA TODAY Sports

More than 33 million Americans are planning on wagering money on the 2020 NFL season, according to the American Gaming Association. That projection comes as more Americans will have access to legal betting than ever before as 18 states and Washington, D.C. now have legalized betting. 

Among those interested in betting on the NFL, 54% said they were especially excited for the 2020 season — more than the 41% of avid NFL fans looking forward to kickoff. The increased engagement from bettors can eventually bring the NFL an additional $2.3 billion in revenue, according to a 2018 AGA study.

Sportsbook operators have also reported an uptick in demand heading into this NFL season. 

Other NFL Betting Findings

  • 16.6 million will make casual bets with friends, coworkers or family
  • 11.3 million will bet online, legally or illegally
  • 8.6 million will play in pools, fantasy or squares
  • 6.6 million American adults will bet at a legal physical sportsbook
  • 6 million will bet with a bookie

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What to Read

Jan 18, 2026; Chicago, IL, USA; Los Angeles Rams quarterback Matthew Stafford (9) holds a game ball as he is interviewed by NBC sideline reporter Melissa Stark after a NFC Divisional Round game against the Chicago Bears at Soldier Field. Mandatory Credit: Matt Marton-Imagn Images

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