Now just one month away from Bill Belichick’s coaching debut at North Carolina, demand to see the NFL legend is setting records in and outside Chapel Hill.
With UNC selling out of football tickets faster than it ever has in program history, the secondary market around the Tar Heels is reaching unprecedented heights.
The average resale price for UNC’s six home games this season is $162, which is up 153% over last year, and the highest since at least 2019, according to data TickPick provided to Front Office Sports.
Tickets for Belichick’s first game, when the Tar Heels host TCU on Labor Day, are reselling for an average of $152, which is up 192% compared to UNC’s 2024 home opener. That game will close out the first full weekend of college football, as ESPN puts Chapel Bill in prime time for the first of many national TV spotlights on the program this fall.
Road Record
UNC’s first road game under Belichick is just 130 miles away from Chapel Hill at Charlotte, which has become the most expensive game in the Conference USA program’s history.
On TickPick, the average purchase price to see Belichick in action on Sept. 6 is $177, and the get-in price is $130, the latter of which is more than double the total resale cost of attending every other Charlotte home game this season ($57).
Charlotte, which started its football program in 2013, plays in the 18,000-seat Jerry Richardson Stadium. So far, it has made tickets for the UNC game available only through season and flex ticketing plans. The school’s website says more UNC tickets will go on sale Aug. 5.
The Belichick Effect
Beyond increased ticket sales and an anticipated TV ratings boost, Belichick has given the ACC a much higher profile than the conference typically has, recently drawing huge crowds at preseason media days.
A docuseries featuring Belichick and UNC football is also slated to be released on Hulu later this year, multiple sources previously told FOS.
