Wednesday, October 14, 2026

Beats, Nike Halt Deals with Deshaun Watson

  • Beats by Dre ‘parting ways’ with Watson, a move that started before allegations.
  • Nike announced that it was suspending its relationship with Watson.
Tim Fuller-USA TODAY Sports/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Beats by Dre is the latest brand to distance itself from Houston Texans quarterback Deshaun Watson amid more than 20 allegations of sexual assault and inappropriate conduct. 

A source with knowledge of Watson’s deal with Apple-owned Beats by Dre told Front Office Sports on Wednesday that the brand was “parting ways” with Watson and had plans to end the relationship before the first allegations were made public in March. 

Earlier Wednesday, Nike announced it had suspended its sponsorship deal with Watson and “will continue to closely monitor the situation.” 

“We are deeply concerned by the disturbing allegations and have suspended Deshaun Watson,” Nike said in a statement to FOS.

These developments come a day after Ashley Solis, one of 22 women who have filed lawsuits against Watson, told reporters that her career as a massage therapist had been “forever tainted” by a session with Watson in her home in March 2020 — allegations made in the first Jane Doe lawsuit filed against Watson in Harris County, Texas.

A criminal complaint was also filed with the Houston Police Department. 

Watson has denied any wrongdoing. His legal team, led by attorney Rustin Hardin, released emails between a lawyer at Watson’s sports agency, Athletes First, and Solis’ attorneys that were exchanged before the lawsuit was filed on March 16 and appear to downplay the seriousness of the claim. 

“We did not think that the facts showed that Deshaun did anything wrong with their client,” said Scott Gaffield, general counsel at the Athletes First.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Chris Berman: Damar Hamlin Incident Slowed NFL 18-Game Push

The NFL declined to comment on Berman’s comments.

PTPA Boss Accused of Harassment, Sexist Conduct in New Suit

The PTPA is listed as both a plaintiff and a defendant.
Steve O’Donnell, NASCAR

Michael Jordan Is ‘All In’ on Racing After Legal Fight

The NASCAR CEO said the Bulls legend is a “true fan.”
First at FOS

Controversial Search Firm Memo on Brian Flores Unsealed by Court

The memo is evidence for several of Flores’s claims, his lawyers say.
podcast thumbnail mobile
Front Office Sports Today

10/13/26 – Quinn On Hot Seat, Dream’s Arena Crunch, FOS “Tuned In” Preview

0:00

Featured Today

Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.

MLS Commissioner Don Garber Deflects on Messi Confrontation

Garber called Messi “the GOAT of all GOATs.”
October 7, 2026

Jimmy Rollins: MLB Analytics Gurus Undervalue Team Chemistry

“I went to the college of MLB. Where’d you go?”
October 8, 2026

Caitlin Clark Wants Mitchell Back With Fever Despite Fan Comments

Mitchell said she has yet to make a decision on her future.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Aug 23, 2026; Westfield, Indiana, USA; Jon Rahm tees off on hole 18 during the final round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills.
October 7, 2026

Jon Rahm Will Not Participate in LIV 2.0

Rahm was LIV’s biggest star besides Bryson DeChambeau.
October 7, 2026

Coco Gauff Says Racist Abuse Has Been ‘Draining’ at China Open

Gauff pulled out of the Wuhan Open after the match.
Jun 9, 2025; Phoenix, Arizona, USA; Arizona Diamondbacks pitcher Justin Martinez (63) throws against the Seattle Mariners in the ninth inning at Chase Field.
October 7, 2026

Another Start-Up Is Trying to Sell Shares in Athletes’ Future Earnings

“We are basically building a mini Robinhood,” Agentiq’s cofounder tells FOS.
October 5, 2026

LeBron’s Fanatics Deal Includes Helicopter Use

The helicopter has repeatedly gone between NYC and Philly.