Friday, September 25, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Beats, Nike Halt Deals with Deshaun Watson

  • Beats by Dre ‘parting ways’ with Watson, a move that started before allegations.
  • Nike announced that it was suspending its relationship with Watson.
Tim Fuller-USA TODAY Sports/Design: Alex Brooks

Beats by Dre is the latest brand to distance itself from Houston Texans quarterback Deshaun Watson amid more than 20 allegations of sexual assault and inappropriate conduct. 

A source with knowledge of Watson’s deal with Apple-owned Beats by Dre told Front Office Sports on Wednesday that the brand was “parting ways” with Watson and had plans to end the relationship before the first allegations were made public in March. 

Earlier Wednesday, Nike announced it had suspended its sponsorship deal with Watson and “will continue to closely monitor the situation.” 

“We are deeply concerned by the disturbing allegations and have suspended Deshaun Watson,” Nike said in a statement to FOS.

These developments come a day after Ashley Solis, one of 22 women who have filed lawsuits against Watson, told reporters that her career as a massage therapist had been “forever tainted” by a session with Watson in her home in March 2020 — allegations made in the first Jane Doe lawsuit filed against Watson in Harris County, Texas.

A criminal complaint was also filed with the Houston Police Department. 

Watson has denied any wrongdoing. His legal team, led by attorney Rustin Hardin, released emails between a lawyer at Watson’s sports agency, Athletes First, and Solis’ attorneys that were exchanged before the lawsuit was filed on March 16 and appear to downplay the seriousness of the claim. 

“We did not think that the facts showed that Deshaun did anything wrong with their client,” said Scott Gaffield, general counsel at the Athletes First.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rob Gronkowski Front Office Sports

Rob Gronkowski Explains Terry Bradshaw’s Viral McBride Moment

Gronkowski says the Hall of Fame quarterback was in on the joke.
Polymarket logo appears in this illustration taken April 22, 2026.

New York Takes Aim at Polymarket With $4.6B Suit

“Our gambling laws exist to protect New Yorkers.”
First at FOS

NFL Has No Plan to Follow MLB, NBA in Loosening PE Rules

MLB quietly increased its PE limits this summer.
podcast thumbnail mobile
Front Office Sports Today

9/25/26 – Trump Skips ‘GameDay,’ Sun Leave Connecticut, Juszczyk’s ‘Juice’ Fine

0:00

Featured Today

A Bar of Their Own

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
First at FOS

Albert Pujols Says He Pursued MLB Ownership

The three-time MVP said his group was outbid for multiple franchises.
September 22, 2026

Why Kerri Walsh Jennings Picked a Side in the Volleyball War

The Olympian co-owns the expansion team NorCal Rumble.
September 24, 2026

Draymond Green on LeBron’s Polymarket Deal: ‘I Think It’s Great’

James announced a partnership with Polymarket earlier this month.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
September 21, 2026

Presidents Cup International Team Wants ‘Separation’ From PGA Tour

The U.S. leads the Presidents Cup 13-1-1 all-time.
Kylian Mbappe On
September 18, 2026

Mbappé Leaves Nike for On As Brand Launches Soccer Division

Thierry Henry joins as the company’s new director of football.
Jul 15, 2026; New York, NY, USA; Kevin Hart arrives on the red carpet before the 2026 ESPY Awards at Lincoln Center.
September 17, 2026

LeBron James and Kevin Hart Planning YouTube Golf Collab

Both celebrities recently launched golf content channels.
asset class
September 16, 2026

Ndamukong Suh Says He Almost Invested in the Seahawks

He also “looked at” the Portland Blazers and Thorns.