Bear Market Booms at The Masters: $250 Teddy Resells for Thousands

AUGUSTA, Ga. — Move over, Masters gnomes. 

The tournament’s $250 teddy bear is the new must-have merchandise item patrons are grabbing as soon as they enter the gates of Augusta National this week.

Sure, the garden gnome that has skyrocketed in popularity in recent years is still a hot commodity at the Masters golf shop. But hundreds of those are available each day, and it takes roughly an hour each morning for them to sell out.

Even more exclusive, though, is the limited-edition bear. There are only 500 available this week—up from 300 in 2024—with shop workers saying that sometimes only 30 to 40 are made available each day. Located in the “clubhouse” section in the back of the golf shop, the few teddy bears up for grabs are being scooped up within minutes of patrons getting in.

Each teddy bear has a specific number, so lucky purchasers get a one-of-one collectible. And while $250 may seem like a steep price for a stuffed animal, the resale prices online are wildly higher. On eBay, many 2025 and 2024 editions are listed for more than $800. One 2023 edition is listed for $3,000.

Garden Party

Even though the Masters teddy bear is more exclusive than the garden gnome, the latter is still creating plenty of buzz.

Patrons proudly carry around the Masters gnome, which costs $49.50 and is limited to one per person. Shop employees form an assembly line from the storage area to hand out the gnomes to customers who want them until they run out.

There is also a mini gnome that is less sought-after, which costs $29.50. Other tournament trinkets are embracing the garden spirit, too, with gnome salt and pepper shakers, as well as gnome Christmas ornaments, also available to purchase.