• Loading stock data...
Sunday, October 19, 2025

Bayern Munich Extends Telekom Deal For $51M Annually

  • Bayern Munich has extended its deal with Deutsche Telekom.
  • The deal is worth a reported $51 million annually.
Bayern-Munich
FC Bayern Munchen

Deutsche Telekom has extended its shirt deal with Bayern Munich for a reported $51 million annually.

The agreement, which runs until 2027, extends a relationship that dates back to 2002 and has been extended three times. 

Worth an extra $5.1 million per season, the deal also includes exclusive access to content offered on FC Bayern.tv on the MagentaTV subscription service. 

  • The agreement will focus on “the effective support of brand and product communication as well as the successful implementation of sales-supporting measures.”
  • In their time working together, the pair have launched the StadiumVision multimedia experience and 5G coverage in Allianz Arena.

“Thanks to the enormous media presence, innovative energy, and the effects of that, our partnership is worth many times over what we put into it together,” Michael Hagspihl, Deutsche Telekom’s SVP of global strategic projects and partnerships said.

Bayern’s Business

Bayern Munich’s deal extension is the team’s latest business move this month. 

On Aug. 3, the club announced a multiyear deal with Adobe to create personalized experiences for global fans and support the club internally, and on Aug. 5, it renewed its agreement with software company SAP as part of a three-year deal. The club is reportedly looking to expand in the U.S., too, by increasing the value of its media rights.

Forbes last valued the team at $4.275 billion — the fifth-most valuable soccer club in the world.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

April 19, 2022; Austin, TX, USA; Tim Leiweke of the Oak View Group speaks at a ribbon cutting ceremony for the Moody Center, a multi-purpose arena that will be home to concerts and the UT basketball teams on Tuesday April 19, 2022.

Oak View Founder Tim Leiweke Indicted for Alleged Rigged Arena Bid

The longtime sports executive leaves his day-to-day leadership role.
Jun 20, 2025; Orlando, Florida, USA; SL Benfica forward Evangelos Pavlidis (14) in action with Auckland City FC defender Christian Gray (4) during a group stage match of the 2025 FIFA Club World Cup at Inter&Co Stadium.

Day Jobs, Weekly Stipends: Behind the Club World Cup’s Only Amateur Team

“We’ve never been in this for the financial reward.”
Club World Cup

Club World Cup Opening Weekend: 80,000 at Rose Bowl, Dry Pitch at..

FIFA’s new tournament started with some surprising successes and early issues.
Apr 10, 2025; Washington, District of Columbia, USA; (L-R) Washington Capitals owner Ted Leonsis, Capitals left wing Alex Ovechkin (8), Ovechkin's wife Nastya, and sons Sergei and Ilya watch a video during a ceremony honoring Ovechkin's becoming the NHL all-time goals leader prior to the Capitals' game against the Carolina Hurricanes at Capital One Arena.

Ted Leonsis Says His $7B Sports Empire Beats the NFL Model

Why synergy is the future of sports ownership.

Featured Today

@chef__tezz/Instagram

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
October 18, 2025

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse
October 18, 2025

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway
October 16, 2025

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.