• Loading stock data...
Tuesday, June 24, 2025

Barcelona Strikes Media Investment Worth Up to $278M

FC-Barcelona
FC Barcelona

FC Barcelona announced the sale of a 10% stake in its TV rights to private equity firm Sixth Street.

The deal could be worth up to $278 million.

Earlier this month, delegates for the La Liga club approved the cession of up to 25% of income from the rights for 25 years, as well as the sale of a 49.95% share of its licensing and merchandising division. 

The deal will also include streaming rights, though it’s unclear whether the team will sell the remaining 15% of the overall broadcasting rights over the 25 years. The team expected to earn roughly $635 million from the sales.

Before the vote on June 16, reports surfaced that Bank of America was in talks with the team for the rights in a deal valued at $645 million.

FC Barcelona is the latest sports investment for the U.S.-based firm.

  • Last month, Sixth Street and Legends entered a 20-year, $381 million agreement with Real Madrid for a 30% stake in future stadium revenue. 
  • Sixth Street acquired a majority stake in Legends, a sports experiences and services company, in 2021, which valued the company at $1.35 billion.
  • Last year, Sixth Street purchased a reported 20% stake in the San Antonio Spurs.

Private Payments

Barcelona declined an offer to participate in La Liga’s $2.1 billion agreement with CVC Capital Partners, which took an 8.25% stake in the league’s media rights for 50 years

“We want to recover this asset,” Barcelona president Joan Laporta said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 23, 2025; East Rutherford, New Jersey, USA; Al Ahly's Mohamed Hany reacts after the match during a group stage match of the 2025 FIFA Club World Cup at MetLife Stadium.

Heat Wave Across the U.S. Impacting Major Sports

Chelsea manager Enzo Maresca said it’s been almost impossible to train.
Jun 5, 2025; Oklahoma City, Oklahoma, USA; Indiana Pacers guard Tyrese Haliburton (0) passes the ball past Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) during the second quarter during game one of the 2025 NBA Finals at Paycom Center.

Is the Lack of Star Power Fueling the Decline in NBA Finals..

NBA Finals ratings have declined steadily in recent years.
Jayden Cofield awaits the start of a dirll during the Texas Tech football team's spring game, Saturday, April 19, 2025, at Jones AT&T Stadium.

Colleges Don’t Want to Be ‘Trailblazers’ in Private Equity

The commissioner says the conference isn’t ready to deal with PE.
Bill Chisholm
exclusive

Celtics Buyer Has Secured Enough Funding to Close Deal 

The deal will be finalized in the next week or so.

Featured Today

Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field
June 21, 2025

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.
Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.
June 15, 2025

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
June 14, 2025

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.
June 19, 2025

Pacers Force Game 7, Could Spark Big Ratings Boost for NBA Finals

Game 7 could boost NBA Finals ratings after a slow start this year.
June 23, 2025

NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%

Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 17, 2025

Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.

U.S. viewership fell while Canadian audiences for the event rose slightly.
June 17, 2025

Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience

Streaming hits another critical milestone in an accelerating media transition.
June 17, 2025

Zaslav Takes Pay Cut, TNT Sports Future Unclear in WBD Shake-Up

The TNT Sports parent company retools its executive pay after shareholder pushback.
Tyrese Haliburton
June 16, 2025

NBA Finals Ratings Up Again in Game 4 but Still Down Overall

More than nine million people watched Games 3 and 4.