• Loading stock data...
Saturday, September 6, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

Barcelona Strikes Media Investment Worth Up to $278M

FC-Barcelona
FC Barcelona

FC Barcelona announced the sale of a 10% stake in its TV rights to private equity firm Sixth Street.

The deal could be worth up to $278 million.

Earlier this month, delegates for the La Liga club approved the cession of up to 25% of income from the rights for 25 years, as well as the sale of a 49.95% share of its licensing and merchandising division. 

The deal will also include streaming rights, though it’s unclear whether the team will sell the remaining 15% of the overall broadcasting rights over the 25 years. The team expected to earn roughly $635 million from the sales.

Before the vote on June 16, reports surfaced that Bank of America was in talks with the team for the rights in a deal valued at $645 million.

FC Barcelona is the latest sports investment for the U.S.-based firm.

  • Last month, Sixth Street and Legends entered a 20-year, $381 million agreement with Real Madrid for a 30% stake in future stadium revenue. 
  • Sixth Street acquired a majority stake in Legends, a sports experiences and services company, in 2021, which valued the company at $1.35 billion.
  • Last year, Sixth Street purchased a reported 20% stake in the San Antonio Spurs.

Private Payments

Barcelona declined an offer to participate in La Liga’s $2.1 billion agreement with CVC Capital Partners, which took an 8.25% stake in the league’s media rights for 50 years

“We want to recover this asset,” Barcelona president Joan Laporta said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Barcelona, AC Milan Abroad? Fan Groups Reject Travel Plans

Supporter groups warn of a “Pandora’s box” if overseas games happen.

Premier League Sets New Highs: $3.2B Spent, Record U.S. Viewership

The league’s transfer spending beats the rest of Europe’s Big Five combined.
Barcelona

LaLiga Closing In on Long-Desired Miami Regular-Season Match

The Spanish football federation gave the league the green light.

Spurs Are Spending Big Now, but Can They Afford Their Future?

San Antonio traded for Fox in February ahead of the trade deadline.

Featured Today

Tennis

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.
Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.
September 5, 2025

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.
Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.
September 2, 2025

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.

NFL’s Expected Early-Season Ratings Boost Gets Off to a Stormy Start

The kickoff game somewhat resembles the delays last year in an SNF game.
Eagles
September 4, 2025

The Death of Streameast Has Been Greatly Exaggerated

Mirror sites began popping up Thursday, the day the NFL season begins.
September 4, 2025

TNT Sports to Try Its Own Streaming App After WBD Split

TNT Sports will have its own app as a corporate split approaches.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
September 4, 2025

3 ABC Games Top 10M Viewers Each in ESPN’s Record CFB Weekend

Miami–Notre Dame led the way with 10.8 million viewers.
September 4, 2025

Bill Belichick’s UNC Debut Draws More Than 6M Viewers on ESPN

TCU-UNC was the fifth-most-watched college football game of Week 1.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
September 2, 2025

NFL on Nielsen’s Latest Measurement Upgrade: ‘More Work to Be Done’

The league calls its relationship with the agency a “protracted journey.”