• Loading stock data...
Thursday, November 21, 2024

Barcelona Strikes Media Investment Worth Up to $278M

FC-Barcelona
FC Barcelona

FC Barcelona announced the sale of a 10% stake in its TV rights to private equity firm Sixth Street.

The deal could be worth up to $278 million.

Earlier this month, delegates for the La Liga club approved the cession of up to 25% of income from the rights for 25 years, as well as the sale of a 49.95% share of its licensing and merchandising division. 

The deal will also include streaming rights, though it’s unclear whether the team will sell the remaining 15% of the overall broadcasting rights over the 25 years. The team expected to earn roughly $635 million from the sales.

Before the vote on June 16, reports surfaced that Bank of America was in talks with the team for the rights in a deal valued at $645 million.

FC Barcelona is the latest sports investment for the U.S.-based firm.

  • Last month, Sixth Street and Legends entered a 20-year, $381 million agreement with Real Madrid for a 30% stake in future stadium revenue. 
  • Sixth Street acquired a majority stake in Legends, a sports experiences and services company, in 2021, which valued the company at $1.35 billion.
  • Last year, Sixth Street purchased a reported 20% stake in the San Antonio Spurs.

Private Payments

Barcelona declined an offer to participate in La Liga’s $2.1 billion agreement with CVC Capital Partners, which took an 8.25% stake in the league’s media rights for 50 years

“We want to recover this asset,” Barcelona president Joan Laporta said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Vanderbilt Commodores quarterback Diego Pavia (2) throws the ball as Auburn Tigers take on Vanderbilt Commodores at Jordan-Hare Stadium in Auburn, Ala., on Saturday, Nov. 2, 2024. Vanderbilt Commodores defeated Auburn Tigers 17-7.

Vandy QB Pavia Sues NCAA for 2 More Years of Eligibility

Diego Pavia beat Alabama. Can he beat the NCAA’s eligibility rules?

Lululemon-Fanatics Collab With NHL Sees ‘Explosive’ First-Day Sales

The premium collection made up 80% of all NHL merch sales.
Feb 1, 2024; Toronto, Ontario, CANADA; Team King defender Savannah Harmon (15) scores against Team Kloss goaltender Nicole Hensley (29) during the PWHL 3-on-3 Showcase during NHL All-Star Thursday at Scotiabank Arena.

PWHL Will Add Two Teams in Expansion Move

Possible new sites include Detroit, Pittsburgh, and Quebec City.

Everything You Need to Know About the Kawhi Leonard Lawsuit

A longtime trainer of Leonard’s is suing the Clippers for wrongful termination.
podcast thumbnail mobile
Front Office Sports Today

Who Can Actually Afford Juan Soto?

0:00

Featured Today

Nov 18, 2023; Las Vegas, Nevada, USA; Williams Racing driver Logan Sargeant of the United States (2) during the Las Vegas Grand Prix at Las Vegas Strip Circuit.

F1 Grand Prix Upended Vegas Last Year. Stakes Are High for Its..

Stakes are high as F1 gears up for a successful second act.
Classic Football Shirts New York Pop-Up
November 18, 2024

Vintage Soccer Jerseys Have Found a Sweet Spot in the Lucrative U.S...

The money-making shirts are at the prime intersection of memorabilia and fashion.
Nov 13, 2024; New York, New York, USA; New York Knicks guard Josh Hart (3) reacts after fouling Chicago Bulls guard Coby White (not pictured) during the second half at Madison Square Garden.
opinion
November 16, 2024

NBA Ratings Rorschach Test: Buy the Dip

Was it the election? Too many threes? Lack of storylines?
November 15, 2024

Executive Decision: When Richard Nixon Named a College Football Champion

In 1969, the 37th president unilaterally named the winner of the season.
A photo of Around the Horn's set

‘Around the Horn’ to End 23-Year ESPN Run in 2025

ESPN had reportedly been thinking of canceling the show since the summer.
Nov 19, 2024; Boston, Massachusetts, USA; The Boston Celtics and Cleveland Cavaliers play during the second half at TD Garden.
November 20, 2024

Cavs vs. Celtics Draws Big TV Numbers in NBA Cup Showdown

The game averaged 1.94 million viewers and peaked at 2.7 million.
November 21, 2024

NBA Legend Hubie Brown Stepping Away From ESPN at 91

Brown has been associated with the league for over 50 years.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
November 20, 2024

NFL Ratings Hold Strong Through Election Season, Chiefs Lead TV Pack

In 2016, NFL ratings fell 8% from the prior year.
November 20, 2024

Comcast’s SpinCo: New Home for USA Network, Golf Channel, Sports Rights

The move by NBC Sports’ parent company reflects how dramatically the linear television business has changed.
Nov 18, 2024; Miami, Florida, USA; Philadelphia 76ers center Joel Embiid (21) looks on against the Miami Heat during the third quarter at Kaseya Center.
November 19, 2024

Will NBA Flex Last-Place Sixers From National TV Games?

Philadelphia is 2–11, tied for last in the NBA.
November 19, 2024

Bills’ Dethroning of Chiefs Draws Highest TV Ratings of NFL Season

The massive rating continues Kansas City’s dominance as the NFL’s No. 1 TV team.