• Loading stock data...
Sunday, July 14, 2024

Real Madrid Inks $381M Deal to Transform Iconic Stadium

  • The deal will allow Real Madrid to host concerts and other events.
  • Real Madrid is the second-most valuable soccer team in the world at $4.75 billion.
Real Madrid

Real Madrid has signed a $381 million deal with investment group Sixth Street and entertainment experiences company Legends to host concerts and other events at the La Liga club’s 81,000-seat stadium. 

The capital will allow Real Madrid to create additional streams of revenue as it works to alleviate financial losses caused by the pandemic. In 2020, Real Madrid saw its income fall by 8% compared to the previous year, but the club remains the second-most-valuable soccer team in the world at $4.75 billion, just behind La Liga rival FC Barcelona at $4.76 billion. 

  • A new company will manage the stadium and proceeds from its events.
  • The proceeds will be split 70% for Real Madrid and 30% for Sixth Street.
  • The deal will run for 20 years.

A deal between the three entities comes as no surprise. Legends has led Real Madrid’s retail strategy since 2020, and a year later Sixth Street acquired a majority stake in Legends, valuing the company at $1.35 billion. In January, Legends and Real Madrid agreed to a 25-year pact to host non-sports events at Santiago Bernabéu stadium, the club’s home field since 1947. 

Perfect Timing

Real Madrid’s desire to make the Bernabéu a facility that hosts more than just soccer games comes as it undergoes major renovations, which include a retractable roof and a new pitch.

The club secured an initial loan of $651 million in April 2019 for the project and in December 2021 it received a $255 million loan from JPMorgan and Bank of America.

Copy Link
Link Copied
Link Copied

What to Read

The Mississippi Department of Human Services on Monday sued retired NFL quarterback Brett Favre along with several other people and businesses to try to recover millions of misspent welfare dollars that were intended to help some of the poorest people in the U.S.

Judge in Mississippi Welfare Case Boots Brett Favre’s Lead Lawyer

The judge wrote he had a ‘pattern and practice of delicate deception.’

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
April 13, 2024; Columbus, Ohio, USA; Ohio State Buckeyes wide receiver Emeka Egbuka (2) catches a pass for the scarlet team while defended by cornerback Jordan Hancock (7) of the grey team during the first half of the LifeSports Spring Game at Ohio Stadium on Saturday.

As NIL Turns Three, Collectives and Football Still Control the Industry

Collectives dominate NIL, and football makes up most of collective budgets.

Real Madrid Flees From Boss’s Claim It Won’t Play in FIFA’s Troubled Club World Cup

Carlo Ancelotti originally said his team won’t play in the U.S. tournament next summer.
podcast thumbnail mobile
Front Office Sports Today

Warner Bros. Discovery Faces Final Decision on NBA Rights


Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.

Oakland Minor League Baseball Team Experimenting With Fan Ownership

The Ballers say more than 1,000 people have registered interest.
July 9, 2024

Missouri Steps Up Efforts to Keep Chiefs, Royals From Moving to Kansas

Missouri Gov. Mike Parson is getting personally involved in efforts to retain the two local pro teams.
July 10, 2024

Salt Lake City Takes Key Step to Handing NBA, NHL Owner Ryan Smith $900 Million

An agreement between Smith and the city was approved Tuesday night.

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
June 28, 2024

NHL Draft and the Sphere Are About to Make History Together in Vegas

League officials call the next-generation venue ‘the biggest canvas you’ll ever paint on.’
June 27, 2024

Hurdles Still Remain After Jaguars Secure $775 Million for Stadium

The NFL team still needs to get league approval on its stadium deal and select a temporary home.
June 25, 2024

Billions in Public Funds Are Pouring Into NFL Venues. More Is Expected

Jacksonville and Charlotte are paying big to keep their NFL teams happy.
June 25, 2024

Charlotte Doles Out Over $700 Million In Upgrades for Pro Sports Teams

The city council approved $650 million in renovations for the Panthers.