Tuesday, June 9, 2026

Baker Mayfield Signs with Waterhouse Hayes

The 2017 Heisman Trophy winner will be repped by upstart agency based out of Los Angeles.

Baker Mayfield (Middle) with Lindsey Waterhouse (Left) and Patrick Hayes (Right) (Photo via Waterhouse Hayes)


Baker Mayfield, the 2017 Heisman Trophy winner, has signed with Waterhouse Hayes to represent him in all of his off-field endeavors.

With Mayfield, Waterhouse Hayes adds the former Oklahoma quarterback to a roster of clients that includes Marcedes Lewis, Dwight Freeney, Mike Conley, Bradley Roby, Dewayne Dedmon, and Kay Felder.

Mayfield, who finished the year with over 4,600 yards passing and 48 total TDs, is projected by most draft experts to hear his name called sometime in the first round.

“We founded Waterhouse Hayes on the principles of innovation and creation. Mayfield exudes charisma, youth, focus and an overall desire to build his brand on and off the field. We believe our clients are the cultural connection between brands and their communities. We work with our clients to grow their stories, attract the right people and brands, and elevate individual brand identity. Mayfield is a testament to strategic vision, cultural insight and the power of emotion across every industry, making his brand unstoppable,” explains Lindsey Waterhouse, co-founder of the agency and six year sports marketing industry veteran.

Waterhouse is joined in the venture by Patrick Hayes, who has spent time with various agencies over his three year industry career.

If you are interested in learning more, Patrick can be reached at ph@waterhousehayes.com.


This piece has been presented to you by SMU’s Master of Science in Sport Management.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

https://upscri.be/f32ae1/

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Josh Allen Tops NFLPA’s Top-50 Player Sales List

Saquon Barkley previously held the top spot. 

NFL Faces Renewed Congressional Attack Over Media Pricing, Access

Federal scrutiny rises further around the league’s media policies.

Big Ten, SEC Schools Call for Texas Tech Boycott After Sorsby Ruling

Georgia and Nebraska have already decided to boycott Texas Tech.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
St. John's Zuby Ejiofor

Why Rev-Share Era Hasn’t Been a Boon for Basketball-Only Schools

Power conference men’s basketball rosters aren’t restricted to the rev-share cap.
NBA Cup
November 26, 2025

Luka Dončić Wants ‘Dangerous’ NBA Cup Court Designs Changed

Dončić first complained about the court designs two seasons ago.
February 11, 2026

Jameis Winston Says He’s Given Seven Figures to Florida State

Winston led Florida State football to its last national championship. 
Sponsored

World Cup Betting Preview: Big Kickoff in USA, Canada, and Mexico

A look at the key betting storylines heading into the tournament, including favorites, dark horses, and top scorer odds.
Fernando Tatis
October 6, 2025

Arbitrator Says Tatis Jr. Must Pay Big League Advance Millions

Tatis has called the agreement a “predatory” loan.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.
August 19, 2025

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.
August 11, 2025

NBA Christmas Slate Leans on LeBron, Steph; Bets on Flagg

The Lakers, Warriors, and Rockets are all in action.