Tuesday, May 12, 2026

Baker Mayfield Signs with Waterhouse Hayes

The 2017 Heisman Trophy winner will be repped by upstart agency based out of Los Angeles.

Baker Mayfield (Middle) with Lindsey Waterhouse (Left) and Patrick Hayes (Right) (Photo via Waterhouse Hayes)


Baker Mayfield, the 2017 Heisman Trophy winner, has signed with Waterhouse Hayes to represent him in all of his off-field endeavors.

With Mayfield, Waterhouse Hayes adds the former Oklahoma quarterback to a roster of clients that includes Marcedes Lewis, Dwight Freeney, Mike Conley, Bradley Roby, Dewayne Dedmon, and Kay Felder.

Mayfield, who finished the year with over 4,600 yards passing and 48 total TDs, is projected by most draft experts to hear his name called sometime in the first round.

“We founded Waterhouse Hayes on the principles of innovation and creation. Mayfield exudes charisma, youth, focus and an overall desire to build his brand on and off the field. We believe our clients are the cultural connection between brands and their communities. We work with our clients to grow their stories, attract the right people and brands, and elevate individual brand identity. Mayfield is a testament to strategic vision, cultural insight and the power of emotion across every industry, making his brand unstoppable,” explains Lindsey Waterhouse, co-founder of the agency and six year sports marketing industry veteran.

Waterhouse is joined in the venture by Patrick Hayes, who has spent time with various agencies over his three year industry career.

If you are interested in learning more, Patrick can be reached at ph@waterhousehayes.com.


This piece has been presented to you by SMU’s Master of Science in Sport Management.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

https://upscri.be/f32ae1/

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 11, 2025; College Park, Maryland, USA; Nebraska Cornhuskers quarterback Dylan Raiola (15) throws during the second half against the Maryland Terrapins at SECU Stadium.

CSC Wins Key NIL Arbitration in Nebraska Football Case

The Nebraska arbitration centered around NIL deals offered to 18 football players.
Buffalo Bills running back James Cook runs against Detroit Lions linebacker Jack Campbell (46), left, and safety Brian Branch (32) during the second half at Ford Field in Detroit on Sunday, Dec. 15, 2024.

Amazon to Open ‘TNF’ With Bills-Lions, Highmark Stadium Debut

‘TNF’ saw a 16% increase in viewership in 2025.
Nov 27, 2025; Arlington, Texas, USA; Dallas Cowboys quarterback Dak Prescott (4) and Dallas Cowboys guard Tyler Booker (52) celebrate with a turkey after the game against the Kansas City Chiefs at AT&T Stadium.

Fox Chases NFL Record With 2026 Thanksgiving Day Game

The broadcast will likely be the most-watched game of the 2026 NFL season.

NBC Lands Additional NFL Rights for Critical Late-Season Weekend

The Comcast-owned network expands its presence in the league’s Week 17.

Featured Today

Matt Palumb

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
St. John's Zuby Ejiofor

Why Rev-Share Era Hasn’t Been a Boon for Basketball-Only Schools

Power conference men’s basketball rosters aren’t restricted to the rev-share cap.
NBA Cup
November 26, 2025

Luka Dončić Wants ‘Dangerous’ NBA Cup Court Designs Changed

Dončić first complained about the court designs two seasons ago.
February 11, 2026

Jameis Winston Says He’s Given Seven Figures to Florida State

Winston led Florida State football to its last national championship. 
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
Fernando Tatis
October 6, 2025

Arbitrator Says Tatis Jr. Must Pay Big League Advance Millions

Tatis has called the agreement a “predatory” loan.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.
August 19, 2025

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.
August 11, 2025

NBA Christmas Slate Leans on LeBron, Steph; Bets on Flagg

The Lakers, Warriors, and Rockets are all in action.