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Wednesday, January 7, 2026

Baker Mayfield Signs with Waterhouse Hayes

The 2017 Heisman Trophy winner will be repped by upstart agency based out of Los Angeles.

Baker Mayfield (Middle) with Lindsey Waterhouse (Left) and Patrick Hayes (Right) (Photo via Waterhouse Hayes)


Baker Mayfield, the 2017 Heisman Trophy winner, has signed with Waterhouse Hayes to represent him in all of his off-field endeavors.

With Mayfield, Waterhouse Hayes adds the former Oklahoma quarterback to a roster of clients that includes Marcedes Lewis, Dwight Freeney, Mike Conley, Bradley Roby, Dewayne Dedmon, and Kay Felder.

Mayfield, who finished the year with over 4,600 yards passing and 48 total TDs, is projected by most draft experts to hear his name called sometime in the first round.

“We founded Waterhouse Hayes on the principles of innovation and creation. Mayfield exudes charisma, youth, focus and an overall desire to build his brand on and off the field. We believe our clients are the cultural connection between brands and their communities. We work with our clients to grow their stories, attract the right people and brands, and elevate individual brand identity. Mayfield is a testament to strategic vision, cultural insight and the power of emotion across every industry, making his brand unstoppable,” explains Lindsey Waterhouse, co-founder of the agency and six year sports marketing industry veteran.

Waterhouse is joined in the venture by Patrick Hayes, who has spent time with various agencies over his three year industry career.

If you are interested in learning more, Patrick can be reached at ph@waterhousehayes.com.


This piece has been presented to you by SMU’s Master of Science in Sport Management.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

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