• Loading stock data...
Wednesday, February 11, 2026

Baker Mayfield Signs with Waterhouse Hayes

The 2017 Heisman Trophy winner will be repped by upstart agency based out of Los Angeles.

Baker Mayfield (Middle) with Lindsey Waterhouse (Left) and Patrick Hayes (Right) (Photo via Waterhouse Hayes)


Baker Mayfield, the 2017 Heisman Trophy winner, has signed with Waterhouse Hayes to represent him in all of his off-field endeavors.

With Mayfield, Waterhouse Hayes adds the former Oklahoma quarterback to a roster of clients that includes Marcedes Lewis, Dwight Freeney, Mike Conley, Bradley Roby, Dewayne Dedmon, and Kay Felder.

Mayfield, who finished the year with over 4,600 yards passing and 48 total TDs, is projected by most draft experts to hear his name called sometime in the first round.

“We founded Waterhouse Hayes on the principles of innovation and creation. Mayfield exudes charisma, youth, focus and an overall desire to build his brand on and off the field. We believe our clients are the cultural connection between brands and their communities. We work with our clients to grow their stories, attract the right people and brands, and elevate individual brand identity. Mayfield is a testament to strategic vision, cultural insight and the power of emotion across every industry, making his brand unstoppable,” explains Lindsey Waterhouse, co-founder of the agency and six year sports marketing industry veteran.

Waterhouse is joined in the venture by Patrick Hayes, who has spent time with various agencies over his three year industry career.

If you are interested in learning more, Patrick can be reached at ph@waterhousehayes.com.


This piece has been presented to you by SMU’s Master of Science in Sport Management.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

https://upscri.be/f32ae1/

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

breaking

Super Bowl LX Viewership Down 2%, Draws 124.9 Million Viewers

The NFL title game falls slightly from last year’s record viewership.
Feb 8, 2026; Santa Clara, CA, USA; Bad Bunny performs during the half time show at the game between New England Patriots and Seattle Seahawks in Super Bowl LX at Levi's Stadium.

Cardi B Is Cautionary Tale for Prediction Markets

Whether she “performed” in the halftime show is a hotly debated topic.

Gary Vaynerchuk Wants to Own the Jets—Not Just a 1% Slice

The celebrity entrepreneur wants to own the Jets outright one day.
opinion

Why the Olympics—Not the Super Bowl—Became a Political Football

Olympic athletes in Italy are sounding off about Trump and ICE.

Featured Today

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
NBA Cup

Luka Dončić Wants ‘Dangerous’ NBA Cup Court Designs Changed

Dončić first complained about the court designs two seasons ago.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
Fernando Tatis
October 6, 2025

Arbitrator Says Fernando Tatis Jr. Must Pay Big League Advance Millions

Tatis has called the agreement a “predatory” loan.
Sponsored

From AUSL to Women’s Hoops: Jon Patricof on Redefining League Building

Jon Patricof on athlete partnerships, fan-first strategy, and how women’s sports can reshape the future of league building.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.
August 19, 2025

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.
August 11, 2025

NBA Christmas Schedule Leans on LeBron, Steph While Betting on Flagg

The Lakers, Warriors, and Rockets are all in action.
August 10, 2025

Bears CEO: Arlington Heights Only Local Location for New Stadium

The Bears currently play in Soldier Field in downtown Chicago.
August 8, 2025

Three Schools Sue Mountain West, Commish Over Withheld Funds

Boise State, Colorado State, and Utah State intensified the court battle.