Gamified fitness company Aviron is pushing into the increasingly crowded connected rowing space with a $18.5 million fundraise.
The Series A round was led by Stripes and joined by Global Founders Capital, Formic Ventures, and 24-Hour Fitness founder Mark Mastrov.
The company’s rowing machines offer gamified workouts through multiplayer video games, as well as group workouts and scenic workouts, for a subscription.
- The company, founded in 2019, raised $4.5 million in August 2021 from Samsung Next, Formic Ventures, GFC and Y Combinator.
- In addition to Aviron’s own content, it now allows users to stream Netflix, Hulu, and YouTube on their rowing machines.
“The connected fitness industry has done a great job of challenging the norm of at-home gym equipment with sleeker and more high-tech experiences, but most of these experiences, connected rowing included, focus on bringing the boutique studio instructor-led experience to homes,” Aviron founder and CEO Andy Hoang told Front Office Sports.
“This didn’t resonate with me personally, and it’s why I built Aviron as a gaming-led rowing platform.”
Rowing machines have established a prominent role in the at-home fitness industry.
In April 2021, gamified rowing company Ergatta raised $30 million at a $200 million valuation, and LIT Method announced an investment from Jay-Z’s Marcy Venture Partners.
In July, CITYROW raised $12 million. Hydrow said it was in talks to go public through a SPAC merger at a valuation north of $1 billion.
Peloton plans to release a rowing machine, perhaps as soon as May.