Thursday, October 1, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Australian Open Ratings Down 11%, Despite Keys’s Title

The men’s and women’s coverage of the Australian Open declined by double-digit percentages compared to each of the last two years.

Jan 25, 2025; Melbourne, Victoria, Australia; Madison Keys celebrates with the Australian Open title during the prize presentation of the women's single at the 2025 Australian Open at Melbourne Park.
Mike Frey-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The first tennis Grand Slam of the season delivered disappointing viewership results—though there was a small bright spot.

The 2025 Australian Open averaged 235,000 viewers on ESPN and ESPN2, down 11% from last year and 16% compared to 2023. The later rounds—from the quarterfinals to the championship—saw even steeper declines, averaging 295,000 viewers, down 20% versus last year.

There was some positive news, as the women’s final Saturday, which saw American Madison Keys upset two-time champion Aryna Sabalenka, drew 452,000 viewers on ESPN, up 34% year-over-year and a three-year viewership high for the event. The last time an American made the final was in 2021 when Danielle Collins lost to local favorite Ash Barty, and it averaged 482,000 viewers.

The men’s final Sunday averaged 465,000 viewers, down 12% compared to last year, as Jannik Sinner won his second consecutive Australian Open by defeating Alexander Zverev in straight sets. Last year, Sinner completed a two-set comeback to defeat Daniil Medvedev in five.

Due to the time difference between the U.S. and Melbourne, both championship matches aired at 3:30 a.m. ET.

Longer US Open Format

The USTA announced Wednesday via email to fans subscribed to ticket information for the US Open that it will expand its format by one day this year, from 14 to 15 days. The additional day puts it in line with the Australian Open—which made the change last year—and the French Open, which made the addition in 2006. Wimbledon is the only Grand Slam that remains a 14-day affair.

The extra day provides additional revenue for the events through ticket sales, which will help fulfill the rising purses for the Grand Slams that have perennially hit record highs. The 2025 Australian Open brought in 1.2 million fans in 15 days, an attendance record.

Tennis commentator and former pro player Patrick McEnroe called the added day a “money grab” from organizers last year. But the additional day does provide a service for fans and players, especially at the US Open, where fans have complained about overcrowding and players have called for improvements in match scheduling.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 2, 2026; Washington, D.C., USA; Jessica Pegula (USA) reacts after winning the first set against Alexandra Eala (PHI) (not pictured) during the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center.

WTA Announces Equal Pay for All Combined 1000 Events

Three of the seven combined events maintained a pay disparity this year.
Sep 25, 2026; Medinah, Illinois, USA; Scottie Scheffler of the U.S. Team tees off on the first hole during the second round of the Presidents Cup.

Why Tennis Australia Is Running the Next Presidents Cup in 2028

The 2028 Presidents Cup will take place in Melbourne.
Sep 21, 2025; San Francisco, CA, USA; Team Europe player Alex de Menaur, captain Andre Agassi, players Jenson Brooksby, Reilly Opelka, Taylor Fritz, Alex Michelsen, Joao Fonseca, vice captain Patrick Rafter, and player Francisco Cerundulo celebrate with the Laver Cup trophy after defeating Team Europe at the Laver Cup at Chase Center.

Why Is the Laver Cup Already Back in London?

Roger Federer’s ‘Ryder Cup of Tennis’ was hosted there in 2022.

Carlos Alcaraz Calls for End to Late-Night Finishes

Alcaraz’s US Open quarterfinal match with Ben Shelton ended after 3:30 a.m.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Senator Ted Cruz about the Protect College Sports Act

0:00

Featured Today

Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
Philadelphia Flyers center Trevor Zegras (46) looks on during the warmups before the game against the Carolina Hurricanes at Lenovo Center

NHL Says Players in ‘Hot for Hockey’ Campaign Approved Content

The romance novel–inspired marketing effort has received mixed reviews.
Sep 29, 2026; Indianapolis, Indiana, USA; Las Vegas Aces center A'ja Wilson (22) talks to a referee after she went into the stands to confront a fan during game two of the first round for the 2026 WNBA Playoffs against the Indiana Fever at Gainbridge Fieldhouse. Mandatory Credit: Trevor Ruszkowski-Imagn Images
October 1, 2026

A’ja Wilson Avoids Further Penalty After Incident With Fever Fan

The Aces and Fever play a do-or-die Game 3 on Thursday night.
October 1, 2026

Napheesa Collier: ‘Haven’t Even Thought About’ Free Agency

Collier signed a one-year, $1.4 million deal with the Lynx in April.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
September 30, 2026

Extending WNBA Playoffs Would Cost Owners Up to $1 Million

The No. 1–seeded Lynx exited the playoffs after just two games.
September 30, 2026

Environmentalists Call MLB Grand Teton Idea ‘Shortsighted’

The league received rare pushback about a potential special-event game.
Exclusive
September 30, 2026

WPBL CEO Fires Board Member After $600K Offer to Drop Case

The firing effectively ends Mina Kim’s case.
September 29, 2026

NFL Brazil Game Nabs Record Audience

CBS said that the game averaged 24.9 million viewers.