Audi Gets in Gear with Gaming

    • German carmaker Audi is developing a concept car.
    • The car will allow owners to play video games using its headlights.

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While you wait for your electric car to charge, why not play a video game projected by your headlights from the comfort of your front seat?

The all-electric Audi A6 E-tron concept car was revealed this week at Auto Shanghai 2021 and its digital matrix LED headlights deliver a video feed meant for seamless gaming

Audi has developed a racing game specifically for the car where owners control the game using their smartphones. The game allows owners to kill time during the car’s recharging process by projecting on blank walls.

Audi hopes the move will entice gamers with disposable income to purchase the luxury model when it’s available in late 2022.  The company took a slight hit due to the pandemic last year, reporting FY 2020 revenue of $2.04 billion compared to $2.23 billion for FY 2019.

Auto manufacturers have incorporated gaming in the past. 

In a partnership with Twitch, Lexus revealed its “Gamers’ IS” in February, a one-of-one car modified for gamers that includes a PC installed in the trunk. 

Tesla owners can already play titles like Atari’s “Asteroids” in their vehicles. Elon Musk says the next Model S will be able to play CD Projekt’s “Cyberpunk 2077,” which sold 13.7 million copies in less than a month last year despite being riddled with bugs.