Wednesday September 27, 2023

Reports of Amazon’s Takeover of EA Refuted

  • Amazon was reportedly expected to make an official offer to acquire Electronic Arts.
  • CNBC has negated those rumors.
Front Office Sports Today

Taylor Swift Takes NFL to New Heights

Taylor Swift and her rumored relationship have brought in a new, more female-heavy audience.
Listen Now
September 27, 2023 | Podcast
Copy Link
Link Copied
Link Copied

Amazon could be interested in buying one of the world’s biggest video game publishers.

The tech giant was expected to make an official offer to acquire Electronic Arts on Friday, according to a USA Today report. CNBC has since refuted the rumor, but the idea isn’t far-fetched.

Earlier this year, several outlets reported that Electronic Arts, known for titles like Madden NFL and Apex Legends,” met with NBCUniversal about a takeover, but talks fell through. EA was also said to have held discussions with Amazon at the time, as well as other giants like Apple and Disney.

Following reports of a possible takeover, shares of EA surged more than 14% in pre-market trading. After CNBC’s update, shares fell back down.

Amazon, which already owns streaming service Twitch and recently launched cloud gaming service Luna, wouldn’t be the first technology company interested in expanding its gaming segment this year. 

  • In January, Microsoft entered a $69 billion agreement to acquire “Call of Duty” publisher Activision Blizzard. The acquisition is currently under review by the Federal Trade Commission. 
  • In May, Take-Two Interactive completed its $12.7 billion acquisition of Zynga.

EA’s Evolution

The takeover rumors come as EA undergoes some major changes and a little tension with its customers.

EA ended its 30-year partnership with FIFA in May, but announced an extension of its deal with MLS on Tuesday.

Earlier this year, Electronic Arts CEO Andrew Wilson stated developer DICE will be “rethinking the development process from the ground up” for “Battlefield 2042” after the initial launch contained bugs and glitches that prevented players from advancing.

EA reported $1.8 billion in Q1 revenue.

Copy Link
Link Copied
Link Copied

What to Read

Taylor Swift at Chiefs vs. Bears game.

Taylor Swift NFL Hype Likely To Continue Another Week

Swift could drive blockbuster TV ratings for NBC's "Sunday Night Football."

Lillard And Giannis Pairing Could Be Big For The NBA, Too

Bucks to be featured on national TV 19 times this season

Will Sports Benefit From New Streaming Alliance?

Advocacy group involves many of sports streaming's largest players

Magic Johnson Open To Knicks Minority Ownership Stake

Basketball Hall of Famer only interested in specific NBA franchise
podcast thumbnail mobile
Front Office Sports Today

Taylor Swift Takes NFL to New Heights (w/ Andrew Brandt)


Featured Today

Golden State Warriors majority owner Joe Lacob walks alone the baseline during the third quarter against the Los Angeles Clippers at Chase Center.

Warriors Owner Reportedly Adding A Bay Area WNBA Franchise

An official announcement could come as soon as early October.
NFL concussions
September 27, 2023

The NFL’s $1B Battle Over Concussion Settlement Heats Up

The NFL is seeking at least $1.2 billion from its risk carriers.
September 26, 2023

NFL's Swift Mania Starting To Show Impact Through Merch Sales, Viewership

Taylor Swift stole the NFL's spotlight by attending Sunday's Chiefs game.
First Take vs. FS1
September 26, 2023

Sharpe: 'First Take' Would Still Beat 'Undisputed' Without Stephen A.

Even if Smith leaves, Sharpe said he will still beat Skip Bayless in the ratings.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
The U.K. regulator is Microsoft's last major hurdle to pass.

U.K. Reconsiders Activision Takeover Amid Revised Microsoft Offer

Microsoft's new proposal grants cloud streaming rights to Ubisoft.
A judge denied the FTC’’s injunction request to block Microsoft’s deal.
July 11, 2023

Microsoft Beats FTC to Move Forward With Activision Blizzard Takeover

A judge denied the FTC’’s injunction request to block Microsoft’s deal.
The FTC is filing an injunction to block Microsoft's deal.
June 12, 2023

FTC Makes Another Move to Block Microsoft’s Activision Blizzard Takeover

Microsoft's $69B takeover faces scrutiny in the U.S and U.K.
Goals from the Stanley Cup Final are being shown as 3D videos on Roblox.
June 7, 2023

NHL Uses Roblox to Recreate Stanley Cup Final Goals in 3D

The Roblox activation leverages the NHL's puck and player tracking system.
Nike's .Swoosh NFTs will integrate with future games from EA Sports.
June 2, 2023

Nike NFTs to Appear in EA Sports Video Games

Nike launched its .Swoosh NFT marketplace last year.
FaZe Clan went public last year at a $725M valuation.
May 22, 2023

FaZe Clan Lays Off 40% of Staff Amid Esports’ Economic Woes

FaZe Clan went public last year at a $725M valuation.
The PIF upped its shares in EA by 55%.
May 16, 2023

Saudi Arabia’s Public Investment Fund Increases Electronic Arts Investment

Saudi Arabia's PIF upped its shares in EA by 55%.
May 11, 2023

EU Likely To Approve Microsoft’s $69B Acquisition of Activision Blizzard

It's the biggest deal in gaming history.