• Loading stock data...
Wednesday, October 29, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Atlético Madrid Scores Shirt Deal Worth $42M Annually

  • The deal includes branding at Estadio Metropolitano, Atletico’s home field since 2017.
  • Atlético is the 13th-most valuable soccer team in the world at $1.5 billion.
Atletico Madrid

Atlético Madrid has confirmed a multiyear shirt sponsorship deal with cryptocurrency exchange platform WhaleFin worth $42.3 million annually, per 2Playbook. 

WhaleFin will take over from trading platform Plus500 at the start of the 2022-23 season following the expiration of the Israel-based company’s contract this offseason. 

  • Plus500 reportedly paid $17 million per year.
  • WhaleFin parent company The Amber Group will be a digital wealth partner.
  • Its deal includes branding at Estadio Metropolitano, Atletico’s home field since 2017. 

Atlético — the 13th-most valuable soccer team in the world at $1.5 billion — has had success on the pitch, finishing third in La Liga this past season and being crowned champions in 2021. 

The club has generated $396 million in revenue in 2022, up from $368 million in 2021. However, Atlético has an operating income of only $45 million, compared to $62 million last year.

Joining the Party 

Atlético joins other top-flight soccer clubs in securing new shirt deals. 

In June, Paris Saint-Germain secured a deal with Qatar Airways worth as much as $72 million per year. The same month, AC Milan extended its deal with Puma, which will reportedly pay Milan $31.5 million per year under a five-year contract.  

Earlier this month, Manchester United entered a shirt-sleeve deal with IT firm DXC Technology, while its Premier League rival Liverpool is in talks for a shirt deal that could fetch a record $100 million per year.

Standard Chartered originally paid Liverpool $25 million annually.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rozier’s Lawyer Says Missed 2023 Games Cost Him Shoe Money

Rozier had a Puma deal through the end of the 2022–23 season.

WNBA Proposes 30-Day Extension on CBA Negotiations

The CBA expires Oct. 31; a deal is not expected by then.

World Series Games 1–2 TV Ratings Are Up With U.S., Canada Combined

U.S. viewership is expectedly down, but it is boosted significantly by Canada.
Oct 24, 2025; Fort Lauderdale, Florida, USA; Inter Miami CF forward Lionel Messi (10) looks on against Nashville SC during the first half at Chase Stadium.

Lionel Messi: MLS Can’t Grow Without More Spending Power

The Inter Miami star recently signed a contract extension through 2028.

Featured Today

September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin
October 25, 2025

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Christie's
October 21, 2025

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Sponsored

Why Alexis Ohanian Is Betting Big on Women’s Sports

Alexis Ohanian reflects on his evolution from Reddit cofounder to one of today’s most dynamic sports investors.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.