Tuesday October 3, 2023

PSG Lands Shirt Deal Worth Up to $72M Annually

  • Qatar Airways will take over for the French hospitality company Accor.
  • The deal covers the men’s, women’s, and youth teams.
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Paris Saint-Germain has secured a multiyear shirt sponsorship deal with Qatar Airways worth as much as $72.1 million per year, according to SportsBusiness. 

Qatar Airways will take over for the French hospitality company Accor, PSG’s shirt sponsor since the 2019-20 season. Accor reportedly paid between $62.7 million and $72 million annually. 

  • Qatar Airways has been PSG’s premium partner since 2020.
  • The airline has paid between $5.2 million and $10.4 million per year.
  • Its upgraded deal covers the men’s, women’s, and youth teams.
  • PSG and Qatar Airways will collaborate on fan experiences and content. 

PSG — the seventh-most valuable soccer team in the world at $3.2 billion — has had tremendous success in Ligue 1, finishing either first or second since the 2011-12 season. 

The club has generated $661 million in revenue in 2022, up from $599 million in 2021. However, PSG has an operating income of -$102 million, compared to -$5 million last year. 

New Kits

PSG is the latest top-flight club to secure a new shirt deal. 

Earlier this week, AC Milan extended its deal with sportswear brand Puma, which will reportedly pay Milan $31.5 million per year under a five-year contract.

Liverpool is in talks for a shirt deal that could fetch a record $100 million per year. British bank Standard Chartered originally paid the club an estimated $25 million annually to replace Carlsberg in 2010.

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