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Saturday, June 22, 2024

Manchester United Scores Deal With U.S. Tech Firm

  • DXC Technology is replacing Kohler as Manchester United's shirt sleeve sponsor.
  • The firm also becomes the club's digital transformation partners as part of the deal.
Manchester United

Manchester United has entered a deal with IT firm DXC Technology.

DXC will become the club’s digital transformation partner and shirt-sleeve sponsor, replacing Kohler on the men’s, women’s, and youth’s home, away, and third kits. Teamviewer and Adidas are also principal partners on the club’s new kit, which launches later this week.

Terms of the deal weren’t disclosed, though Kohler’s agreement was worth $23.84 million per season.

  • The U.S.-based firm will take control of the club’s website and media platforms, including the club’s app, which is the most downloaded sports app in 68 global markets.
  • DXC will use data analytics to manage relationships with the team’s 1.1 billion fans and Man U’s business operations.

DXC will also become a presenting partner of the Manchester United Foundation, through which the pair will work together on education programming and STEM workshops in the greater Manchester area.

DXC’s Deals

The deal is DXC’s first major soccer sponsorship and adds to the firm’s sports portfolio. DXC is an official supporter of the organizing committee for the 2024 Olympic and Paralympic Games in Paris and has had partnerships with IndyCar and Australian rugby union club Brumbies.

DXC, which was spun off from Hewlett Packard Enterprises in 2017, most recently recorded $4.01 billion in fourth-quarter revenue and $539 million in net income. Manchester United reported $192 million in revenue in its most recent quarter, despite recording a net loss of $35 million.

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