• Loading stock data...
Saturday, June 22, 2024

Manchester United Scores Deal With U.S. Tech Firm

  • DXC Technology is replacing Kohler as Manchester United's shirt sleeve sponsor.
  • The firm also becomes the club's digital transformation partners as part of the deal.
Manchester-United
Manchester United

Manchester United has entered a deal with IT firm DXC Technology.

DXC will become the club’s digital transformation partner and shirt-sleeve sponsor, replacing Kohler on the men’s, women’s, and youth’s home, away, and third kits. Teamviewer and Adidas are also principal partners on the club’s new kit, which launches later this week.

Terms of the deal weren’t disclosed, though Kohler’s agreement was worth $23.84 million per season.

  • The U.S.-based firm will take control of the club’s website and media platforms, including the club’s app, which is the most downloaded sports app in 68 global markets.
  • DXC will use data analytics to manage relationships with the team’s 1.1 billion fans and Man U’s business operations.

DXC will also become a presenting partner of the Manchester United Foundation, through which the pair will work together on education programming and STEM workshops in the greater Manchester area.

DXC’s Deals

The deal is DXC’s first major soccer sponsorship and adds to the firm’s sports portfolio. DXC is an official supporter of the organizing committee for the 2024 Olympic and Paralympic Games in Paris and has had partnerships with IndyCar and Australian rugby union club Brumbies.

DXC, which was spun off from Hewlett Packard Enterprises in 2017, most recently recorded $4.01 billion in fourth-quarter revenue and $539 million in net income. Manchester United reported $192 million in revenue in its most recent quarter, despite recording a net loss of $35 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Adidas Whistleblower Alleges Widespread Bribery in China

The German sportswear giant has another headache.
Mar 10, 2024; St. Petersburg, Florida, USA; Indycar driver Josef Newgarden (middle) celebrates winning the Grand Prix of St. Petersburg. Indycar driver Patricio O'Ward (left) celebrates winning second and Indycar driver Scott McLaughlin (right) celebrates winning third.

The Highest-Paid IndyCar Drivers

Marcus Ericsson earns $3.1 million to lead the way as the highest-paid IndyCar driver.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.

Foot Locker, Dick’s, and Adidas Fueling a Sporting Goods Comeback

Foot Locker posts improved results, joining similar reports made recently by Dick’s Sporting Goods and Adidas.
podcast thumbnail mobile
Front Office Sports Today

How Women’s Sports Media is Charting Its Own Path

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

The ‘Big’ in Big 12 Could Soon Be Replaced With a Sponsor’s Name

Allstate is said to be in discussions about a deal with the Big 12.
June 12, 2024

Saudi Arabia’s Next Big Sports Target: Boxing, With Joint Venture Worth $5B

The Public Investment Fund of Saudi Arabia is focusing on boxing as its next large-scale sports target.
June 13, 2024

Everything You Need to Know About the Schism Rocking Competitive Eating

The business story about hot dogs that you never knew you needed.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 11, 2024

Breakthrough? Tiger Says PGA Tour and LIV Golf Are Eyeing ‘End Game’

Woods called a recent meeting ‘productive.’
June 10, 2024

Salt Lake City’s $4B Olympics Price Tag Could Be a Bargain: Here’s Why

Utah is the preferred bidder for the 2034 Games.
June 7, 2024

New Era’s Acquisition of ’47 Set to Reshape Sports Apparel Market

New Era is set to acquire ’47 in a deal creating a combined operation with $2 billion in annual revenue.
June 5, 2024

One Year After ‘Merger,’ the PGA Tour and LIV Golf Still Remain Far Apart

Leaders of the tours struck an agreement exactly one year ago.