• Loading stock data...
Friday, August 29, 2025
Front Office Sports Honors winners are here! View the 2025 winners

Athlete-Led Startup Targets Financial Literacy

  • The Players Company, founded by former and current NFL players, seeks to address the issue of athlete financial instability.
  • The company’s advisors include Mav Carter, Bob Iger, and Bleacher Report founder Dave Finnocchio.
The Player’s Company/Design: Alex Brooks

The eye-popping salaries make headlines, but behind the scenes, many athletes struggle to manage their finances. An athlete-led startup is looking to change that.

“What really motivated us was seeing athletes struggling financially,” The Players Company cofounder Amir Carlisle told FOS. “This is a problem that has persisted for decades.”

Carlisle, a former receiver with the Arizona Cardinals, started the company with cornerback Richard Sherman and Cleveland Browns defensive tackle Sheldon Day. LeBron James’ business partner Mav Carter, Disney executive chairman Bob Iger, and Bleacher Report founder Dave Finocchio serve as advisors.

The Players Company connects athletes to financial advisors and investment opportunities. The company currently partners with:

  • Accel Partners
  • Sequoia
  • GC
  • Lightspeed
  • TRG
  • The Admiral Capital Group

Its membership of roughly 200 athletes is currently around 85% NFL players, but it’s looking to get into a cycle of recruitment during each league’s offseason.

“Especially in the NFL, you have many athletes coming from low-income environments, potentially living check-to-check,” Carlisle explained. “You don’t have the base financial knowledge to handle $100, let alone $1.5 million.”

He also noted the issue of player churn: The average NFL career lasts 2.5 years, after which many players are cast into the wider economy with little work experience outside athletics.

The startup is in the midst of a $3 million fundraise, primarily from athletes.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

LeBron James
exclusive

LeBron Boat Meeting in France With Jokić Agent Was About New League

The group met to discuss a new global basketball league.
Moe Wagner

NBA Adding European Games As It Explores New League

The Magic and Grizzlies will play in Berlin and London in January 2026. 
exclusive

Bipartisan Effort Mounts to Repeal Gambling Tax Hike in Trump Bill

The president signed the bill into law last week.

Featured Today

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.
August 22, 2025

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.
Cooper Lutkenhaus

Running Prodigy Ditches High School and College for Nike at 16

Cooper Lutkenhaus is a contender at next month’s track world championships.
August 28, 2025

Micah Parsons Traded to Packers, Set to Sign Record 4-Year, $188M Deal

The Cowboys reportedly offered Parsons $40.5 million per year in March.
Breanna Stewart
August 28, 2025

Breanna Stewart’s Injury Meant Rare Presence at WNBA CBA Talks

Stewart “makes the league sit up straight,” the union director told FOS.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
Willie Mays
August 28, 2025

Willie Mays’s Son Tries to Block Sale of Some Memorabilia 

Michael Mays disputes that his father wanted certain items sold after he died.
Sep 29, 2024; Inglewood, California, USA; Kansas City Chiefs wide receiver Rashee Rice (4) leaves the field following the game against the Los Angeles Chargers at SoFi Stadium
August 27, 2025

Rashee Rice Suspended Six Games to Start NFL Season in Discipline Twist

Rice will serve his NFL suspension sooner than initially assumed.
Aug 25, 2025; Flushing, NY, USA; Venus Williams (USA)after losing to Karolina Muchova (Czech)(not pictured) on day two of the 2025 U.S. Open tennis tournament at the USTA Billie Jean King National Tennis Center.
August 25, 2025

Which Tennis Players Have Made the Most US Open Appearances?

Venus Williams has the most US Open appearances of any tennis player.
Terry McLaurin
August 25, 2025

Terry McLaurin, Commanders End Standoff With 3-Year Deal

McLaurin has had 1,000 yards receiving in the past five seasons.