Saturday, August 8, 2026

Asics Second-Quarter Sales Climb 42.6%

Asics/Design: John Regula

Asics reported second-quarter earnings Friday, recording a 42.6% increase in sales to $1.9 billion and a 51% increase in North American net sales.

Sales surpassed $1.8 billion for the first time in four years, with all regions posting an increase of more than 50% year-over-year. Operating income exceeded $182 million for the first time in six years, turning profitable.

Despite the pandemic’s temporary suspension of operations in Oceania and part of South America, production issues stemming from a factory shutdown in Vietnam, and temporary retail store closures, e-commerce sales rose more than 30% year-over-year.

Asics, which sells footwear across a variety of sports, including tennis, wrestling, and running, chalked up a number of other wins during the quarter.

  • Novak Djokovic, the world’s No. 1 tennis player and an Asics ambassador, won the French Open in June wearing a pair of Asics shoes. Djokovic announced in May that he would extend his partnership with the footwear brand.
  • The Japan-based company was the official sportswear sponsor for the Japan Olympic and Paralympic team, as well as a Tokyo 2020 Gold Partner.

The global sports footwear market is estimated to reach $134.99 billion by 2028, up from $97.42 billion in 2021.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 30, 2024; Minneapolis, Minnesota, USA; Simone Biles reacts after being selected for the 2024 U.S. Olympic Women's gymnastics team during the U.S. Olympic Team Gymnastics Trials at Target Center.

USA Gymnastics’s Key Pre-Olympic Investment

Upping athletes’ mental health resources could be a secret weapon for success.

To the List of NWSL Firsts This Offseason Add: A Record Transfer Fee

The Portland Thorns will pay $320,000 to acquire Chelsea midfielder Jessie Fleming.

Nuthin’ but a Paris Thang: Snoop Dogg’s Olympic Broadcast Collab

Snoop Dogg will join NBC’s broadcast team for the Paris Olympics.
podcast thumbnail mobile
Front Office Sports Today

Investing in Women’s Sports. A Conversation with Jason Wright

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.

Golf Brands Are Cashing In on America250-Themed Equipment

Callaway and TaylorMade rolled out collections with significant markups.
Lululemon
May 27, 2026

Lululemon Shares Pop After Agreeing to End Dispute With Founder

Chip Wilson in December called for a board shake-up.
Nike store
June 26, 2026

Nike’s Rumored China E-Commerce Gamble Could Be a Misstep

Nike will reportedly stop letting other companies sell its products online in China.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
May 13, 2026

Sold-Out PGA Championship Tickets Drop Below Face Value Prices

The cheapest competition round ticket is $168 on Thursday.
Apr 20, 2026; Boston, MA, USA; Sharon Lokedi (101) wins the women's division at the 130th running of the Boston Marathon.
May 12, 2026

Under Armour Pushes Sports Reset Amid Weak Earnings

Revenue was down 1% in the quarter.
April 29, 2026

Adidas’s First Quarter Free of Yeezy Inventory Beats Expectations

Adidas shares surge on strong quarter.
Adidas
April 27, 2026

Adidas Record Marathon Shoe Sold Out, Then Hit $3K on Resale Market

Resale listings for the high-profile shoe start at nearly $1,700 a pair.