• Loading stock data...
Sunday, July 6, 2025

Asian Tour Gets $300M Investment From LIV Golf

  • The Asian Tour has unveiled The International Series and an increased investment by LIV Golf Investments.
  • LIV has invested a total of $300 million in the professional golf tour.
LIV-Golf-Asian-Tour-Greg-Norman
Asian Tour/Design: Alex Brooks

The Asian Tour has unveiled The International Series’ key dates and prize money and an increased investment by LIV Golf Investments, bringing its total funding in the professional golf tour to $300 million. 

LIV is backed by the Public Investment Fund, Saudi Arabia’s sovereign wealth fund. Last November, the firm named 1995 PGA Tour Player of the Year Greg Norman as its CEO. 

The same month, LIV made an initial investment of $200 million in the Asian Tour  — one of the single largest investments in the history of pro golf — to support events and prize funds.  

  • The International Series will feature 10 events with stops in England, Vietnam, Indonesia, Thailand, Singapore, and Hong Kong.
  • Prize purses for each event will range from $1.5 million to $2 million.
  • The series will be part of the Asian Tour for the next decade, creating a 25-event season. 

The Asian Tour continuing to expand its reach follows a 10-year partnership secured in September 2021 with Golf Saudi to incorporate the Saudi International, which had previously been part of the European Tour. 

Doubling Down on Sports

The PIF, which has $480 billion in assets under management, led a $760 million investment in McLaren last July and acquired Newcastle of the Premier League last October for $409 million.

The fund is also reportedly nearing a purchase of Serie A’s Inter Milan for $1 billion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

LIV Golf CEO Pushes Back On PGA Tour Merger

Scott O’Neil said there could be new opportunities for the Tour’s players.
Oct 20, 2023; Doral, Florida, USA; James Piot plays his shot from the eighth tee during the first round of the LIV Golf Miami golf tournament at Trump National Doral.

From LIV to PGA Tour: James Piot Shows Path Back From Rival..

A former LIV Golf player is competing at this week’s Detroit event.

Rolapp Weighs In on PGA Tour–LIV Golf Talks, NFL After Goodell

Brian Rolapp is becoming CEO as commissioner Jay Monahan steps down.

From NFL to PGA Tour: How Brian Rolapp Could Reshape Golf

Brian Rolapp is set to become the PGA Tour’s first CEO.

Featured Today

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
August 30, 2024

Premier League Transfer Spending Has Already Topped $2 Billion As Deadline Looms

Saudi Pro League teams haven’t yet matched their English counterparts.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.
John John Florence (USA) surfs in men’s round two competition during the Tokyo 2020 Olympic Summer Games at Tsurigasaki Surfing Beach.
July 29, 2024

Olympic Surfers Won’t Get Their Full Paris Moment

‘We’re kind of separate off on our own little thing over here.’