Wednesday, October 14, 2026

Amazon Wants Troy Aikman For Its NFL ‘Thursday Night Football’ Booth

  • Aikman could team with legendary play-by-play announcer Al Michaels.
  • Aikman could pursue ambitions beyond television, too.
Matthew Emmons-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Amazon Prime Video is interested in hiring Troy Aikman as lead analyst for its NFL “Thursday Night Football” package in 2022, said sources.

If Amazon is able to land Aikman, the Pro Football Hall of Famer would likely team with play-by-play announcer Al Michaels to form a “‘TNF’ dream team,” said sources.

The duo would deliver instant gravitas for Amazon as the tech giant launches the NFL’s first-ever all-digital package. 

The 54-year-old Aikman is a three-time Super Bowl champion with the Dallas Cowboys. He’s revered by fans of America’s Team: the most rabidly loyal sports TV viewers in the country.

Aikman has teamed with Joe Buck on Fox Sports’ lead NFL team since 2002 and have called six Super Bowls together. Aikman is used to calling both “TNF” games and Fox’s featured NFC  matchup on Sunday afternoons.

A Fox spokesperson said the network does not comment on “the status of talent contracts.”

An Amazon spokesperson said the company would not “comment on rumors and speculation.”

But Eric Weinberger, the former executive vice president of NFL Network, believes an Aikman-Michaels TV booth could be the best in the business.  

“They would be phenomenal. It would be the gold standard of the National Football League,” Weinberger said.

How the NFL Fits Into Amazon’s Bigger Strategy

Amazon’s video content often leads its users to interact with other parts…
September 15, 2021

Teaming with a new on-air partner could “energize” both Aikman and Michaels, the way CBS Sports’ Jim Nantz was revitalized by teaming with Tony Romo, he added. 

The popularity of ESPN’s “Monday Night Football” ManningCast indicates viewers may want new voices and different configurations.

“There’s an opportunity to either mix up the voices like this. Or find new voices every once in a while. I think fans value that,” Weinberger said.

The 77-year-old Michaels has called NBC Sports’ “Sunday Night Football” for the past 16 years. NBC’s lead team of Michaels and Cris Collinsworth has helped make “SNF” the No. 1 show in primetime for a record 10 straight years. 

The New York Post reports it is “90%” likely Michaels is heading to Amazon. Best known for his “Do you believe in miracles?” call during the 1980 Winter Olympics in Lake Placid, the legendary announcer recently teased a move to Amazon on a Sports Illustrated podcast. 

If he does leave NBC, Michaels will go out in style, calling Super Bowl LVI from SoFi Stadium in Los Angeles on Feb. 13.

Exclusive

Caesars Sportsbook Might Pursue ESPN’s Adam Schefter

Adam Schefter’s contract is up at ESPN next summer. Gambling giants like…
October 13, 2021

But Aikman to Amazon is not a done deal. The Post cited NBC’s Collinsworth and Drew Brees as possible candidates for the “TNF” gig.

It’s not clear whether Aikman would work exclusively for Amazon or continue to serve as Fox’s lead analyst.

With annual sales of $386 billion, and 200 million Amazon Prime customers, Amazon could pay whatever it takes to make the Cowboys legend the face of its NFL coverage. 

The married father of four may also be looking to cut down his travel schedule as he mulls the next phase in his life and career. 

Back in 2018, Aikman told The Doomsday Podcast he’s intrigued by the idea of running an NFL team.

“That’s always been an interest of mine,” he said. 

There’s also speculation Aikman wants to step down from his game-calling role and join “Fox NFL Sunday.” 

He could succeed either 73-year-old Terry Bradshaw or 78-year-old Jimmy Johnson on the pregame show. The California native could easily commute one day a week to Fox’s Los Angeles studio rather than flying all over the country to call games.

Sports TV networks typically want their lead analysts to remain exclusive, noted one veteran producer who declined to be named.

On the other hand, Amazon’s deep pockets could help defray any Fox salary lost by Aikman from returning to a one-game-a-week schedule in 2022.  

“Even if he’s exclusive to Fox, [CEO Eric] Shanks could agree to let him do it,” said the producer. “Personally, I believe Troy would love to run an NFL team.”

Amazon will be the first all-streaming company to land a package of NFL games. The tech giant will pay $1 billion a year for 11 years for exclusive rights to the “Thursday Night Football” package.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Chris Berman: Damar Hamlin Incident Slowed NFL 18-Game Push

The NFL declined to comment on Berman’s comments.
Steve O’Donnell, NASCAR

Michael Jordan Is ‘All In’ on Racing After Legal Fight

The NASCAR CEO said the Bulls legend is a “true fan.”
Taylor Rooks

Taylor Rooks Defends Friendships With Athletes She Covers

“I actually think it sometimes might make it a little bit easier.”

Josh Pate, John Fanta Blast CFP Expansion: ‘Why Stop at 24?’

The deadline for College Football Playoff expansion in 2027 is Dec. 1, 2026.
podcast thumbnail mobile
Front Office Sports Today

10/13/26 – Quinn On Hot Seat, Dream’s Arena Crunch, FOS “Tuned In” Preview

0:00

Featured Today

Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.

Pablo Torre: More Coming on Clippers, Life Surge … and LeBron?

LeBron’s relationship with Fanatics allows him to use its helicopter.
Josh Pate Front Office Sports
October 13, 2026

How a Lunch in Atlanta Led to Josh Pate’s ESPN College Football Show

Pate told ESPN that legacy media was underserving college football fans.
October 13, 2026

ESPN Exec Mike Foss: Pat McAfee ‘Might Be a Journalist At Heart’

Foss said he had “absolutely nothing” to say to McAfee’s critics.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
October 13, 2026

Tirico Defends Michael Jordan Interview: ‘Completely Worth It’

Tirico says Jordan is “above the daily discourse” of the NBA.
Don Garber Front Office Sports
Exclusive
October 13, 2026

Post–World Cup Soccer Audiences Surge Among Young Viewers

Domestic and European leagues have seen post-tournament audience bumps.
Sep 27, 2026; Denver, Colorado, USA; NBC broadcast analyst Mike Tomlin before the game between Los Angeles Rams and Denver Broncos at Empower Field at Mile High. Mandatory Credit: Ron Chenoy-Imagn Images
Opinion
October 12, 2026

The Tomlin Effect? NFL Analysts More Blunt Than Ever

Rex Ryan is the latest ex-coach to break from the fraternity.
ESPN
October 12, 2026

Disney Stacks Super Bowl LXI Lineup With Even More Alt-Casts

Disney adds to its cross-platform coverage of the upcoming NFL title game.