Thursday, October 15, 2026

NBA, NHL, WNBA Leaders: AI Will Change Officiating, Impact Games

NBA commissioner Adam Silver said AI will soon make “objective” calls for referees. 

Brad Penner-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Major sports leaders believe artificial intelligence will play a massive role in sports very soon.

Speaking on The Pat McAfee Show on Wednesday, several league commissioners acknowledged the importance of improving sports technology and the increasing role artificial intelligence will soon play in their leagues. 

NBA commissioner Adam Silver gave the most specific response, saying he expects his league will eventually adopt a system that will use AI to rule on “objective” rulings such as out-of-bounds calls.

“Those calls will be done by an AI, automated system with cameras lined around the court,” Silver said. “And it will take all those so-called objective calls out of the hands of the referees. It will be instantaneous, it will be automatic.”

He compared the system to the Hawk-Eye technology used in tennis for ruling on line calls. (The technology has faced some backlash from players due to wrong calls, most recently by women’s No. 2 Elena Rybakina, who claimed an AI-ruled call against her was “absolutely wrong.”)

Silver said the subjective calls will continue to be done by referees, including calling fouls. But allowing them not to think about objective calls will allow them to put their “full attention” on calling fouls properly.

WNBA commissioner Cathy Engelbert said her focus post-CBA is going to be on growing the game globally, but also that they are looking at the same things as their “big brother, Adam Silver and the NBA,” when it comes to leveraging AI.

“That’s next after global [growth] is to see how we can use technology both in the business side and the basketball side,” Engelbert said. 

NHL commissioner Gary Bettman said “embracing technology” is an important way the league can improve the business and on-ice experience.

“Not changing the game for the technology, but using technology to make the game even more compelling for our fans,” Bettman said. “We think AI is going to help us fine-tune some of the issues, such as: ‘Where exactly is the puck?’” 

While basketball and hockey are exploring more ways to improve their use of tech, MLB already made a significant AI addition this year by adding the automated ball-strike system (ABS) to aid in pitch calls. Commissioner Rob Manfred said the system has been a win for the league.

“Adding technology to the field [has been] really, really important to us,” Manfred said. 

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA Instagram Apparently Hacked, Briefly Promotes Memecoin

The post, part of an apparent hack, was taken down.

Atlanta Dream to Use Entire NBA Arena for WNBA Finals

The Dream have averaged about 9,700 fans per game during the playoffs.
Oct 12, 2026; Milwaukee, Wisconsin, USA; Los Angeles Dodgers manager Dave Roberts relieves pitcher Kris Bubic (40) during the fifth inning against the Milwaukee Brewers in game two of the NLCS for the 2026 MLB Playoffs at American Family Field.

As Dodgers’ NLCS Hopes Fade, Game 3 Ticket Prices Drop

Get-in pricing for Dodger Stadium games is falling sharply.
podcast thumbnail mobile
Front Office Sports Today

10/14/26 – Live From FOS’s Tuned In: Chris Berman on NFL’s 18-Game Push, Pablo Torre Says He’s Investigating LeBron’s Chopper, and More

0:00

Featured Today

Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
October 14, 2026

NASCAR CEO Steve O’Donnell: ‘Sponsorship Is Coming Back’

O’Donnell joined NASCAR as CEO in April 2026.
October 14, 2026

Six Kings Slam Postponed to December Following Saudi Airport Attack

The tennis tournament was originally scheduled to start on Oct. 21.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Elle Duncan Front Office Sports
October 13, 2026

Elle Duncan: WNBA Culture Wars Are ‘Open Season’ on Black Women

Duncan reiterated her belief that covering the league is “toxic as hell.”
October 13, 2026

LPGA Commissioner: Good Good Driver Ad ‘Brutal’ Situation

Kessler said people should be allowed to make mistakes and ask for forgiveness.
October 13, 2026

Chris Berman: Damar Hamlin Incident Slowed NFL 18-Game Push

The NFL declined to comment on Berman’s comments.
Steve O’Donnell, NASCAR
October 13, 2026

Michael Jordan Is ‘All In’ on Racing After Legal Fight

The NASCAR CEO said the Bulls legend is a “true fan.”