Thursday, September 24, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

KKR Eyes Blockchain Gaming with Potential Animoca Investment

  • Private equity firm KKR is in talks to buy into blockchain gaming company Animoca Brands.
  • Animoca created the metaverse platform “The Sandbox.”
Animoca-Brands-KKR-Sandbox
Animoca Brands/Design: Alex Brooks

Metaverse-focused gaming and investment firm Animoca Brands is closing in on a major boost from private equity firm KKR.

KKR is in talks to lift Animoca’s latest funding round to $500 million from $359 million at a $5.4 billion valuation.

Animoca created the metaverse platform “The Sandbox” and blockchain-based game “Olympic Games Jam: Beijing 2022.” It has investments in Fan Controlled Football and NBA Top Shot.

  • The round, announced in January, was led by Liberty City Ventures and included the Winklevoss twins and investor George Soros.
  • Animoca raised $88.8 million at a $1 billion valuation in May 2021.
  • It is already eyeing another funding round this year at a $10 billion valuation.

The TL;DR on KKR

The New York-based investment firm is in the midst of a complex bid for Italian telecommunications giant Telecom Italia, which holds Serie A broadcast rights.

It has recently loaded up on fitness investments, buying European cycling company Accell Group NV in January for $1.8 billion and taking on a $396 million stake in PureGym the previous month.

In September, it sold off its $852 million stake in Academy Sports.

Earlier this month, it announced an investment in high school sports media and technology company PlayOn! Sports.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

NFL Has No Plan to Follow MLB, NBA in Loosening PE Rules

MLB quietly increased its PE limits this summer.

Carlos Alcaraz Calls for End to Late-Night Finishes

Alcaraz’s US Open quarterfinal match with Ben Shelton ended after 3:30 a.m.
podcast thumbnail mobile
Front Office Sports Today

9/24/26 – NFL Ratings Rebound, Dart’s Season Over, Haliburton Flies Southwest

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Mercedes' Kimi Antonelli in action during the race
Exclusive

Dolphins Owner Nearing Deal to Sell 20% Stake in Miami F1 Race

Stephen Ross has owned the Miami Grand Prix since 2021.
Exclusive
September 16, 2026

LeBron James Polymarket Deal Worth $15 Million a Year

James is not an investor in Polymarket, just an endorser.
Drew Weatherford
September 23, 2026

Former FSU QB Drew Weatherford Says PE Can Fix Youth Sports

Weatherford tells FOS what’s ailing the youth sports industrial complex.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
Ndamukong Suh
September 16, 2026

Ndamukong Suh: ‘I Don’t Necessarily Agree’ With PE in Youth Sports

“They’re always gonna be looking for those returns.”
Tiger Woods of Jupiter Links GC stretches his left leg next to Tom Kim during warms up before match against the Los Angeles Golf Club who won the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
Exclusive
September 10, 2026

New Funding Doubles TGL Parent Company Valuation to $1B

TMRW is the parent company of indoor golf leagues TGL and WTGL.
Aug 25, 2017; Seattle, WA, USA; General overall view of Seattle Seahawks logo at CenturyLink Field during a NFL football game against the Kansas City Chiefs. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
September 4, 2026

Mark Stevens Is Seahawks’ Top Minority Investor

Other investors joined the Seahawks’ new ownership from the Mittal-Grousbeck group.
September 3, 2026

Meet the Seahawks’ New Minority Owners

There are multiple PE, VC, and AI investors.