Wednesday, September 2, 2026

KKR Eyes Blockchain Gaming with Potential Animoca Investment

  • Private equity firm KKR is in talks to buy into blockchain gaming company Animoca Brands.
  • Animoca created the metaverse platform “The Sandbox.”
Animoca-Brands-KKR-Sandbox
Animoca Brands/Design: Alex Brooks

Metaverse-focused gaming and investment firm Animoca Brands is closing in on a major boost from private equity firm KKR.

KKR is in talks to lift Animoca’s latest funding round to $500 million from $359 million at a $5.4 billion valuation.

Animoca created the metaverse platform “The Sandbox” and blockchain-based game “Olympic Games Jam: Beijing 2022.” It has investments in Fan Controlled Football and NBA Top Shot.

  • The round, announced in January, was led by Liberty City Ventures and included the Winklevoss twins and investor George Soros.
  • Animoca raised $88.8 million at a $1 billion valuation in May 2021.
  • It is already eyeing another funding round this year at a $10 billion valuation.

The TL;DR on KKR

The New York-based investment firm is in the midst of a complex bid for Italian telecommunications giant Telecom Italia, which holds Serie A broadcast rights.

It has recently loaded up on fitness investments, buying European cycling company Accell Group NV in January for $1.8 billion and taking on a $396 million stake in PureGym the previous month.

In September, it sold off its $852 million stake in Academy Sports.

Earlier this month, it announced an investment in high school sports media and technology company PlayOn! Sports.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Read the NBA’s Report on Clippers, Kawhi Leonard, and Aspiration

The league found the Clippers illegally went around the salary cap.
Louisiana State Tigers guard Flau'jae Johnson (4) and Louisiana State Tigers forward Kate Koval (13) defend the shot of Oklahoma Sooners center Raegan Beers (15) Friday, March 6, 2026, during the SEC Women's Basketball Tournament quarterfinals game at Bon Secours Wellness Arena in Greenville, South Carolina.

Ukrainian Player Confirms She Quit LSU Because Mulkey Signed Russian

Kate Koval says she wants to play somewhere else this year.

Premier League Clubs Spend Record $4.7B on Player Transfers

The Premier League’s transfer spending dwarfed the rest of Europe’s Big Five.
podcast thumbnail mobile
Front Office Sports Today

9/2/26 – Kroenke Buys Angels, LSU-SEC Court Showdown, Cubs’ TikTok Rom-Com

0:00

Featured Today

Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Exclusive

US Open Signs Exclusive Deal With Kalshi

The surprise deal was reached just ahead of this year’s main draw.
Huddle in the Hamptons
August 4, 2026

Why Investors Want to Bring Athletes Into Ownership Groups

LeBron James and Tom Brady have ownership stakes in multiple sports teams.
Varsity Brands
August 13, 2026

Varsity Brands CEO on PE Ownership and the Business of Cheer

Varsity includes a cheerleading business and an athletic apparel division.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
July 31, 2026

Schefter Among Early Investors to Cash In on Underdog Sale

Schefter first invested in Underdog in 2021.
At Five Points Sports Bar, in Levittown, Philadelphia Eagles fans watch first quarter action, in Super Bowl LVII, in Arizona, on Sunday, Feb. 12, 2023.
July 31, 2026

NFL Sunday Ticket Will Still Be Available by Satellite at Sports Bars

DirecTV’s previous deal expired after the 2025 NFL season.
Underdog Fantasy
July 30, 2026

Underdog Sold to U.K.’s IG Group in Potential $2.15B Deal

IG Group is making a big bet on Underdog’s prediction-market business.
Marques Colston
July 30, 2026

Marques Colston: Why Everyone Is Buying Into Soccer Clubs

Colston’s The Champion Fund invested in Ipswich Town.