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Days after Caitlin Clark called out the Indiana Fever for using AI on social media, the team appears to have done it again.
On Saturday, the Fever posted a photo on X/Twitter with a lengthy text description hyping up the team and its fans ahead of the 2026 season. The text has about 120 words and is separated into six paragraphs, ending with the team’s slogan: “Now You Know.”
“It’s different now,” the text read.
“You see it in the way we play. You feel it in how we rise. Because this team doesn’t break. This team doesn’t quit. And our people don’t wait for permission to show up big.”
But social media users are accusing the team of using AI to generate the text.
One user, @kelseycooksveg, responded to the post and asked the organization to quit using AI tools for social media:
“Please stop using AI (especially for things that you absolutely do not need AI for like writing a few simple sentences)!!!! So tacky!”
As of this writing, Kelsey’s response has just 21,000 views compared to 1.2 million for the original Fever post, but it has 1,200 likes compared to just 689 for the team.
Former NBA player Sam Dekker wrote in a quote tweet: “I promise it isn’t that hard to find someone that can write a paragraph to your fans for socials.”
Despite the social media backlash, it’s unclear if the Fever used an AI tool to create the text. The team has not immediately responded to a request for comment.
Caitlin Clark Fallout
However, the post comes just two days after Clark, the Fever’s star guard, called out her own organization for using AI.
The Fever posted a two-photo carousel Thursday on Instagram with a photo of Clark and co-star Aliyah Boston, in which the former’s hand appeared to be altered. Clark commented on the post: “New hand alert.”
On Friday, a source familiar with the matter told Front Office Sports that an AI tool was used to try to combine two separate photos of Clark and Boston.
The photo of Clark and Boston has since been removed from the carousel, but Clark’s comment has not been deleted.
But the last two incidents are not the first time Pacers Sports & Entertainment, which owns the Fever and the NBA’s Pacers, has been accused of using AI to aid its social media posts.
Late last year, social media users accused the Pacers of using AI to welcome new signee Mac McClung. The team appeared to respond hours later by posting a video of how it created a separate post without using AI.
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