Thursday, October 15, 2026

Georgia-Texas SEC Showdown Tops Conference Title Game TV Ratings

The SEC championship game between Georgia and Texas was the most-watched title matchup of the 2024 college football season. The Big Ten came in second.

Brett Davis-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Georgia’s 22–19 overtime victory against Texas in the SEC championship game drew higher TV ratings than any other conference title matchup last weekend.

As conference championship games took on new meanings ahead of the first 12-team College Football Playoff, 16.6 million people watched Georgia-Texas on ABC on Saturday afternoon, according to Nielsen ratings. 

That’s down 5% from Alabama-Georgia on CBS last year when the Crimson Tide and Bulldogs were fighting for one of four CFP spots. This year, both Georgia and Texas were virtually guaranteed to make the CFP, even with a loss.

The Big Ten championship, which also featured two eventual Playoff teams, saw a viewership bump from 2023, as 10.5 million viewers tuned in to see Oregon’s 45–37 win over Penn State, making it the second-most-watched title game this season.

  • SEC (Georgia-Texas): 16.6 million on ABC 
  • Big Ten (Oregon–Penn State): 10.5 million on CBS
  • Big 12 (Arizona State–Iowa State): 6.9 million on ABC
  • ACC (Clemson-SMU): 6 million on ABC
  • Mountain West (Boise State–UNLV): 3 million on Fox

The Big 12 and ACC championship games were down slightly from last year’s matchups, while the Mountain West had its most-watched title contest on record.

Most-Watched Teams: Georgia Tops SEC-Heavy List

During the regular season, Georgia was the most-watched team in college football, averaging 8.6 million viewers per game when playing on Nielsen-rated networks. The Bulldogs’ Oct. 19 win at Texas was the most-watched game of the regular season, drawing 13.2 million viewers on ABC.

The SEC had eight of the 10 most-watched teams this season, with the Big Ten’s Ohio State and Michigan the only non-SEC schools to crack the list revealed by Nielsen on Wednesday.

In the Nielsen report, team rankings were limited to schools that appeared in at least four televised games across networks. Because not all conference-specific networks are currently measured, all were excluded to keep comparisons equal.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

ESPN/ABC Monday Night Football commentators Joe Buck, left, and Troy Aikman before the Detroit Lions vs. Las Vegas Raiders game at Ford Field, Monday, Oct. 30, 2023.
Exclusive

Joe Buck, Troy Aikman Have Had Tension Amid ESPN Contract Talks

The “MNF” duo had an argument before this week’s broadcast.

Bears Stadium Fight Erupts During Illinois Governor’s Debate

The stadium debate has become a flashpoint in the political race.
Oct 10, 2026; Lexington, Kentucky, USA; LSU Tigers tight end Zach Grace (44) celebrates after scoring a touchdown with offensive lineman Aliou Bah (55) and wide receiver Eugene Wilson III (3) during the first quarter against the Kentucky Wildcats at Kroger Field.

SEC Accuses LSU of ‘Stubborn Refusal’ to Follow Rules

The conference argued the lawsuit against LSU is still relevant.

NFL Will Be Selective With Game-Day Schedule, Says Media Chief

International Super Bowl is “a little bit far” off.
podcast thumbnail mobile
Front Office Sports Today

10/14/26 – Live From FOS’s Tuned In: Chris Berman on NFL’s 18-Game Push, Pablo Torre Says He’s Investigating LeBron’s Chopper, and More

0:00

Featured Today

Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Jun 27, 2026; Chaska, Minnesota, USA; Nelly Korda hits from a fairway bunker on the first hole during the third round of the KPMG Women's PGA Championship golf tournament.
October 14, 2026

LPGA’s Media-Rights Deals Depend on PGA, NFL Negotiations

LPGA commissioner Craig Kessler is watching the landscape closely.
Pablo Torre Tuned In Front Office Sports
October 14, 2026

Pablo Torre: Not Getting Sued by Jordon Hudson ‘Kind of a Bummer’

Hudson had threatened to sue Torre for defamation over his podcast’s investigations.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
October 14, 2026

Jessica Berman Says Failed Victory+ Deal Was Risk Worth Taking

The NWSL had a deal with failed streamer Victory+.
Mike Tirico Front Office Sports Tuned In
October 14, 2026

Mike Tirico Worries About Donor Fatigue in College Football

Tirico said donors may question whether their returns are worthwhile.
October 14, 2026

Elle Duncan: Netflix’s Strategy to ‘Eventize’ Sports Was Part of Appeal

Duncan joined Netflix in December 2025.
October 13, 2026

Pablo Torre: More Coming on Clippers, Life Surge … and LeBron?

LeBron’s relationship with Fanatics allows him to use its helicopter.