Thursday, October 8, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Doing More Than Just Racing

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

How Speedway Children’s Charities has more than $49 million dollars since 1982.

Speedway Children’s Charities has existed since 1982 with the sole mission of helping kids in need. The New Hampshire chapter has contributed nearly $1.5 million dollars to the charity since its inception. Image from Speedwaycharities.org.

Racing goes beyond the crashes, last lap passes for the win and celebrations in victory lane. Each weekend, there are driver appearances and events, many of which go unnoticed by the casual fan. During the recent race week at New Hampshire Motor Speedway, which featured an incredible five races in three days, one organization that put on several events was the New Hampshire Chapter of Speedway Children’s Charities.

Nearly 70 volunteers came together at New Hampshire to raise more than $280,000.

Bruton Smith, Chairman of Speedway Motorsports Incorporated (SMI), founded Speedway Children’s Charities in 1982 in memory of his young son Bruton Cameron Smith. The loss of his son helped the elder Smith truly become passionate about assisting children in need.

https://frontofficesports.com/how-north-wilkesboro-speedway-became-an-inspiration-for-cars-3-a9d50c6800

According to Smith, “Our sole concern at SCC is to help a child in need.”

Since its beginning 35 years ago, Speedway Children’s Charities has expanded to eight chapters across the country.

Its New Hampshire chapter held several events to raise money for its chapter during the race week. Events include:

· Laps For Charity: For $30, fans are given the choice of riding in the official NHMS Pace Car or driving their own vehicle around the 1.058-mile venue for three laps.

· Ricky Craven’s “One for the Kids” Golf Tournament: Former Monster Energy NASCAR Cup Series driver and current ESPN NASCAR Analyst Ricky Craven teamed up with SCC and United Site Services to put on a one day golf tournament at the London Country Club with proceeds (and donations) going towards helping kids in need across New England.

· Champions Breakfast: Over 400 people attended a breakfast with seven-time MENCS champion Jimmie Johnson and 2016 NASCAR XFINITY Series Champion Daniel Suarez. The breakfast benefitted the Children’s Hospital at Dartmouth-Hitchcock.

· Ride of a Lifetime Auction: Fans bid for their chance to take a parade lap with the Monster Energy NASCAR Cup Series driver of their choice prior to the start of the Overton’s 301, which was won by Joe Gibbs Racing’s Denny Hamlin.

· Helicopter Rides: Fans could take a ride around New Hampshire Motor Speedway’s property for $60.

· Track Walk: A common initiative at many tracks, the SCC New Hampshire Chapter gave fans the chance to walk the speedway for a donation. Two-time New Hampshire winner Joey Logano joined fans in attendance.

· Red Bucket Brigade: An event that began at New Hampshire continued at the Overton’s 301 as the Red Bucket Brigade passed red buckets throughout the speedway’s grandstands to raise money for SCC. The bucket pass is also used at other SMI tracks on the NASCAR circuit.

On the Wednesday prior to the race weekend, for only $30 individuals could drive their car around New Hampshire Motor Speedway for three laps or ride in the official NHMS Toyota Camry Pace Car. (Image from Tweetiz.com)

“It is an honor to be able to be involved with Speedway Children’s Charities and work along side race fans, sponsors and volunteers to fulfill our mission of helping children in need across New England,” said Cheryl LaPrade, Director of the New Hampshire SSC Chapter. “Because of everyone’s incredible dedication to implementing events throughout the season, we are able to help more and more children each year.”

The New Hampshire Chapter of SCC had incredible success during its event weekend, which is no surprise, considering the amount of funds that the SCC has raised since its inception.

https://frontofficesports.com/how-north-wilkesboro-speedway-became-an-inspiration-for-cars-3-a9d50c6800

According to the Speedway Children’s Charities website, “In 2016, Speedway Children’s Charities distributed nearly $3.1 million in grants to more than 450 different charitable organizations across the country, bringing the total funds distributed since 1982 to more than $49 million dollars, ensuring every child in need be given the tools to build a better, brighter and healthy future.”

For those looking to get involved with SCC, it’s easy. The organization is always seeking volunteers or donations. Sponsorship opportunities are also available with contact information on the website.

For more on Speedway Children’s Charities, visit www.speedwaycharities.com.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mark Walter’s F1 Team Still Has Zero Points After Azerbaijan GP

The Cadillac team, which began racing this year, is in 11th place.
Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Mercedes' Kimi Antonelli in action during the race
Exclusive

Dolphins Owner Nearing Deal to Sell 20% Stake in Miami F1 Race

Stephen Ross has owned the Miami Grand Prix since 2021.
Formula One F1 - Hungarian Grand Prix - Hungaroring, Budapest, Hungary - July 26, 2026 Red Bull's Isack Hadjar in action during the race REUTERS/Marton Monus

F1 Will Shift Season Finale to Europe if Middle East War Continues

F1 also confirmed that the final race will not be in the U.S.

Amazon’s NASCAR Viewership Sees Slight Uptick in Second Season

Races on Prime Video averaged 2.29 million viewers this year.
podcast thumbnail mobile
Front Office Sports Today

10/7/26 – EuroLeague Rejects NBA, LeBron’s Helicopter Sparks Backlash, $12M Super Bowl Ads

0:00

Featured Today

Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.

PGA Championship Tees Off With Free Food, Record Hospitality Sales

General admission includes unlimited food and non-alcoholic beverages.
Ryan Wedding
March 7, 2025

Feds Put $10M Bounty on Olympian for Murder, Cocaine Trafficking

Ryan Wedding competed at the 2002 Winter Games for Canada.
Jun 12, 2019; Boston, MA, USA; St. Louis Blues center Ivan Barbashev (49) and right wing Vladimir Tarasenko (91) hoists the Stanley Cup after defeating the Boston Bruins in game seven of the 2019 Stanley Cup Final at TD Garden
May 15, 2025

The 10 Biggest Stanley Cup Upsets of All Time

Since the 1984–1985 NHL season, 10 squads have defied the odds.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Caitlin Clark
February 28, 2025

Chicago Sky Finally Move Caitlin Clark Games to United Center

The games could enter WNBA attendance record books.
AAF
February 27, 2025

Six Years After AAF’s Collapse, $180 Million Lawsuit Lives On

A Texas judge will determine whether the collapse was mismanagement or fraud.
San Diego FC
February 19, 2025

$500M San Diego FC Debut Highlights Surging MLS Valuations

Club ownership paid a league-record $500 million expansion fee.
Tom Brady
February 7, 2025

Tom Brady Calls Chiefs Conspiracy Theories ‘BS’

The Fox analyst defended NFL refs ahead of Super Bowl LIX.