Beverly Hills Apologizes to Jaylen Brown Over All-Star Fiasco

Beverly Hills apologized to Jaylen Brown—but he doesn’t appear to be satisfied.

In a statement obtained by Front Office Sports, the City of Beverly Hills apologized to the five-time NBA All-Star after shutting down his NBA All-Star Weekend event. Brown held an event at the house of Jim Jannard, owner of eyewear brand Oakley, in the city’s Trousdale neighborhood.

Beverly Hills also retracted its previous statement in which it said that it denied the residence an event permit for Saturday’s event “due to previous violations associated with events at the address.”

“The City’s previous statement about the weekend event at the Trousdale home was inaccurate, and on behalf of the City, I would like to apologize to Jaylen Brown and the Jannard family,” city manager Nancy Hunt-Coffey said. “The City has a responsibility to its residents and neighborhoods to ensure adherence to established regulations for events held at private residences. These are designed to support the safety and welfare of neighbors and attendees. City staff observed circumstances that are believed to be City code violations and for that reason alone, the event was ended.”

Ahead of the NBA All-Star Game on Sunday, Brown said that he was “offended” by the original statement from Beverly Hills, calling it “completely false.”

Following the city’s retraction on Thursday, Brown released a statement on X on behalf of his company Jaylen Brown Enterprises. He acknowledged the city’s apology, but appears to be seeking other forms of reparation from the city.

“Jaylen Brown Enterprises Inc. supports lawful compliance and cooperative engagement with municipalities wherever we operate,” the statement reads. “However, this private residential gathering was interrupted without substantiated cause, resulting in significant financial and reputational harm. We remain open to a constructive resolution with the City of Beverly Hills.”

Brown told reporters on Sunday that “hundreds of thousands of dollars” were wasted due to the shutdown. He also tagged the Beverly Hills police department in a tweet saying “300k down the drain.” 

The 2024 NBA Finals MVP also said in a follow-up tweet Thursday that he feels his event was targeted, calling the city’s statement a “half ass apology after the damage is already done.”