• Loading stock data...
Friday, July 4, 2025

Apple Reveals App Store Revenue, Awaits Verdict

  • Apple has been careful about what it says about its app store, given its antitrust trial, but it revealed the store’s historical revenue on Monday.
  • The store is at the center of Apple’s legal battle with Epic Games.
Apple/Design: Alex Brooks

Apple has been cagey about its App Store revenue, but it revealed one major data point on Monday: The store has generated more than $230 billion for developers since its 2008 launch. 

The App Store’s financials have come under scrutiny amid an antitrust lawsuit brought by “Fortnite” maker Epic Games. Apple CEO Tim Cook repeatedly testified that the company doesn’t know if the App Store is profitable because it’s not a standalone business.

Epic argued that the App Store represents a monopoly, while Apple countered that it’s competitive with Samsung, Google, and others.

It is likely that the App Store is a key profit driver.

  • A CNBC analysis found that the App Store generated $64 billion in 2020 gross revenue, assuming the company takes a 30% cut.
  • In November, Apple reduced its cut to 15% for developers with under $1 million in revenue. Google made a similar adjustment in March.
  • The App Store is part of Apple’s Services division, which profited $11.8 billion on $16.1 billion in revenue, for the three months ending on March 27.

Epic Games takes 12% from developer sales on its own app store. 

Apple and Epic made their closing arguments on May 24. The verdict in their case is expected in August and could have long-term ramifications for the App Store and its revenue stream.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

July 9, 2009; Auburn Hills, MI, USA; Detroit Pistons president Joe Dumars during the press conference to introduce their new head coach John Kuester at their practice facility.

Joe Dumars Leaving NBA League Office to Run Pelicans

Joe Dumars was the architect of the 2004 champion Pistons.

Why Sports Leagues Are Betting Big on Streaming’s Reach

The NFL is going all-in on streaming for its Christmas Day games.
Mar 20, 2025; Providence, RI, USA; Arkansas Razorbacks forward Karter Knox (11) controls the ball against Kansas Jayhawks during the first half at Amica Mutual Pavilion.

Men’s March Madness Sets Opening-Day Viewership Record

CBS Sports and TNT Sports scored big with Arkansas–Kansas.

Callaway’s LIV Deal Shows How Much Golf Has Shifted

The company has signed a first-of-its-kind club contract.

Featured Today

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
June 29, 2025

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
James Harden

Adidas Posts Big Profits in First Quarter Without Yeezy

Profits and sales are up after selling off remaining Yeezys last year.
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.
March 20, 2025

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
February 14, 2025

DraftKings Turns First Full-Year Profit, Stock Up 47% in 2025

The company’s sports betting business continues to grow despite headwinds.
Billie Jean King
February 13, 2025

Billie Jean King: ‘Billionaires, Not Millionaires’ Are Fueling Women’s Sports Boom

Billie Jean King wants more women involved in team ownership, too.
February 5, 2025

Under Armour’s Desired Turnaround Sees Sparks With Q3 Earnings Beat

The 2010s darling has been struggling to find the right formula.