Thursday, October 22, 2026

Apple Reportedly A Big Factor in Big Ten Rights Talks

  • Apple is reportedly back in on Big Ten talks after USC and UCLA said they would join the conference.
  • Notre Dame could also join the Big Ten.
Big-Ten
Jeff Hanisch-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Major shifts in the college conference landscape have caught the attention of a rising player in sports streaming.

Apple has reportedly restarted talks with the Big Ten following the news that USC and UCLA are joining the conference in 2024, per Sports Business Journal. The conference’s current six-year media deal, which pays around $440 million per year, expires in 2023.

Media rights for the Big Ten’s next deal are already mostly divvied up, but there are still games available.

  • Fox Sports already has a deal for at least half the Big Ten’s games. 
  • CBS is reportedly likely to secure a package including Saturday afternoon football games.
  • Apple may now reenter the fray for a third package, along with Amazon, ESPN, and NBC.

The total package was thought to have the potential to reach $1.1 billion before the two big-draw Los Angeles-area teams joined. 

Apple TV+ has been developing its sports portfolio, which includes a package of Friday MLB games and a 10-year streaming deal with MLS.

Irish Independence

Notre Dame returned to football independence in 2021 while playing five ACC schools, but there are rumblings it could make the leap to the Big Ten as a full-time member.

The school has its own one-of-a-kind media deal with NBC, which runs through 2025 and pays a reported $15 million annually. Should it join the Big Ten, it, along with the other schools in the conference, could pocket $80 million to $100 million, per ESPN.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Troy Aikman

Examining Troy Aikman’s Options After J.J. Watt-CBS Deal 

Aikman has yet to receive a formal offer to return to ESPN.

NFL Could Soon Let TV Viewers Watch, Hear Instant Replay Reviews

The NFL could follow the ACC, Big 12, and Big Ten’s lead.
Los Angeles, CA - October 27, 2025 - Dodger Stadium: Jeff Passan during game three of the 2025 World Series.

Jeff Passan: Brewers-Rays World Series Won’t Head Off MLB Lockout

Passan also addressed the backlash he received to comments about the Dodgers.
podcast thumbnail mobile
Front Office Sports Today

10/22/26 – Rays-Brewers Can’t Stop Lockout, $771 to Watch NBA, Jaguars Fans’ Afterlife

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
NBC Sports Logo

Comcast-NBCUniversal Split Comes With $1B Cost, Layoffs

The NBC Sports parent company will take on a hefty restructuring charge.
Aug 3, 2024; Canton, OH, USA; Houston Texans former defensive end J.J. Watt in attendance at the Class of 2024 Pro Football Hall of Fame enshrinement ceremony at Tom Benson Hall of Fame Stadium. Mandatory Credit: Charles LeClaire-USA TODAY Sports
October 22, 2026

NFL TV’s Analyst Market Tightens as CBS Extends JJ Watt

Watt is officially Tony Romo’s full-time replacement at CBS.
October 22, 2026

FIFA’s World Cup Rights Shake-Up Could Favor NBC Over Fox

It’s bad news for Fox and great news for Telemundo’s parent, NBC.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
Oct 15, 2026; Los Angeles, California, USA; MLB on Fox broadcasters Kevin Burkhardt, Alex Rodriguez, David Ortiz and Derek Jeter during game four of the NLCS for the 2026 MLB Playoffs at Uniqlo Field at Dodger Stadium.
October 22, 2026

Fox, MLB Look to Counter Lower World Series Expectations

MLB is riding a wave of postseason audience expansion.
October 21, 2026

College Football’s Emerging Powers Are Shaking Up TV Ratings

BYU–Notre Dame averaged 9.2 million viewers on ABC.
October 21, 2026

NBC, USA Claim Record Audience for Start of WNBA Finals

The Finals are tied 1–1 with the series shifting to Atlanta.
Inglewood, CA - October 12, 2026 - SoFi Stadium: Troy Aikman prior to a regular season Monday Night Football game.
Opinion
October 21, 2026

‘Nobody Calls a Game Better’: Why ESPN Should Keep Troy Aikman

Michael Wilbon and Stephen A. Smith have publicly backed Aikman.