Thursday November 30, 2023

Apple Pumping Up Fitness Features in New Watch

  • Apple is adding fitness features to the Apple Watch, and will introduce new biometric tracking features in a 2022 edition.
  • CEO Tim Cook has said the company's greatest contribution will be in health and fitness.
Apple/Design: Alex Brooks
Copy Link
Link Copied
Link Copied

Apple is developing a watch that will combine features of tech accessories and fitness wearables.

The fitness wearables market is growing steadily more competitive. Fitbit, owned by Alphabet, offers wearables that track activity, body temperature, and more. Garmin and Casio currently offer rugged smart watches. Facebook is working on a smartwatch that will track biometrics.

Above Avalon analyst Neil Cybart calculated that total Apple Watch sales surpassed 100 million in December. The original watch was released in 2015. 

  • Apple’s current models monitor heart rate, electrocardiogram signals (electric signals from the heart), blood oxygen levels, and movement activity.
  • New iterations of its signature wearable, planned for 2022, will track body temperature and have improved swim tracking
  • The company is developing non-invasive blood glucose monitoring technology, but that is believed to be a few years away.

Apple also plans to release a more rugged version of the watch in 2022 that will be able to handle more impact than the current version. 

Apple CEO Tim Cook made the bold claim in February that Apple’s greatest contribution will eventually be in health and wellness.

As of March 27, Apple held $337.2 billion in total assets including $38.5 billion in cash or cash equivalents. Its wearables, home, and accessories category brought in $20.8 billion during the prior six months.

Copy Link
Link Copied
Link Copied

What to Read

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Inter Miami CF forward Lionel Messi smiles as he walks on the field against the New York Red Bulls during the second half at Red Bull Arena.

The Results of Messi Mania Are In

A million people per match tuned in for Messi and Inter Miami.
podcast thumbnail mobile
Front Office Sports Today

What’s Next for Mark Cuban, Mavericks After $3.5B Sale?


Featured Today

Lane Kiffin

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.
LSU Lady Tigers head coach Kim Mulkey reacts against the Iowa Hawkeyes during the NCAA Womens Basketball Final Four National Championship at American Airlines Center.
November 6, 2023

Who Is The Highest-Paid Women’s College Basketball Coach?

LSU rewarded Kim Mulkey after winning a national title after her second year leading the program.
The Pac-12’s Collapse Will Have Ripple Effects on College Basketball.
November 6, 2023

The Pac-12’s Collapse Will Have Ripple Effects on College Basketball

The existing Pac-12 host a college basketball season for the last time.
Favre Presley
November 3, 2023

Brett Favre Controversy Casts Shadow Over Mississippi Gubernatorial Race

Candidate Brandon Presley has made the scandal one of his talking points.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers
The Adidas ball has changed over the years.

The Most Advanced Tech at the Women's World Cup Might Surprise You

This year's OCEAUNZ introduces connected ball technology to the women's game.

Creating Fan-Centric Content With AI

WSC’s highlight automation improved the speed of ESPN’s content creation.

Rewriting the Sports Media Playbook

WSC's highlight automation improved Clemson's content strategy and overall growth.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.

Re-Imagining Storytelling With AI

Amy Anderson, Head of Content Strategy at NASCAR Studios, discusses the role of AI technology in developing and growing new content.
Arial view of Audi testing track
December 4, 2022

Audi Gears Up for F1 with Major New Facility

Audi is building a 10,000 square-foot building to support its F1 efforts.
Woman wears Meta Quest headset while working out to have virtual reality exercise session
November 22, 2022

Meta's Plans for VR Fitness Could Hit Snag

A government agency is looking to block an acquisition by Meta.
Nike phone advertisement
November 15, 2022

Nike Jumps Further into Metaverse With Virtual Sneaker Platform

The world’s largest sportswear company is taking its talents to the metaverse.