Monday, October 12, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Apple And MLS Reveal Streaming Plan In First Year of $2.5B Deal

  • As part of a historic 10-year deal, new subscription service will feature every live match via the Apple TV app.
  • Apple says it will make matches available across “billions” of devices.
MLS Cup in front of advertisement for Apple as the new media partner for the league
Kirby Lee-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Major League Soccer and Apple announced details of their new streaming service on Wednesday.

“MLS Season Pass” launches on Feb. 1, 2023, a big opening act for their historic 10-year, $2.5 billion deal.

MLS-Apple

Apple and MLS Agree to Historic $2.5B Deal

MLS has entered a 10-year deal with Apple in which Apple will…
June 14, 2022

Apple’s new subscription service will feature every live match via the Apple TV app. Details:

  • MLS Season Pass will cost $14.99 per month during the season or $99 per season. Existing Apple TV+ subscribers can sign up for a discounted rate of $12.99 per month or $79 for the season.
  • Some of the biggest matches will be available at no additional cost to Apple TV+ subscriber. A select few will stream free on the Apple app.
  • Season ticket holders for MLS’ 29 clubs get a complimentary subscription.
  • Fans in over 100 countries will be able to watch every live regular-season match, the playoffs, and the Leagues Cup — with no blackouts.
  • There will also be an “NFL RedZone”-like whip-around show highlighting the biggest goals and saves.  

MLS Season Pass will deliver the league’s “biggest worldwide audience ever,” according to Apple, with matches available across “billions” of devices.

When the 2023 regular season kicks off on Feb. 25, all MLS clubs will also sport an Apple TV sleeve patch, each with a different color.

“There isn’t a more perfect time to introduce MLS Season Pass, coming off the heels of the most dramatic MLS Cup in history and with MLS as the fastest-growing soccer league in the world,” said Eddy Cue, Apple’s senior vice president of services in a statement. “We’re counting down the days to February 2023 when fans everywhere can enjoy MLS Season Pass on billions of devices — all with no blackouts.”

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Soccer Football - Ligue 1 - AS Monaco v RC Strasbourg - Stade Louis II, Monaco, - April 19, 2025 TV pundit holds a DAZN microphone before the match

DAZN Grows Sports Footprint as It Acquires Local Rights

The streamer has quickly amassed a large collection of team rights.
A drone view shows the Paramount water tower at Paramount studios in Hollywood and the Hollywood sign, in Los Angeles, California, U.S., August 24, 2026.

Newly Formed Skydance Is a Force in Sports Media

The large-scale deal creates a sports media colossus.

Netflix Secures Commercial Distribution for Expanded NFL Slate

The streaming giant’s full NFL slate will be shown in commercial establishments.
New MLS commissioner Larry Berg speaks with Front Office Sports.

Incoming MLS Commissioner Sees ‘Uncapped Upside’ in Media Rights

NYCFC’s CEO called broadcast revenue the league’s biggest weakness.
podcast thumbnail mobile
Front Office Sports Today

10/9/26 – MLB’s 154-Game Pitch, NFL Bets on SCOTUS, Shaq Says Barkley Isn’t Leaving

0:00

Featured Today

Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Sep 27, 2026; Denver, Colorado, USA; NBC broadcast analyst Mike Tomlin before the game between Los Angeles Rams and Denver Broncos at Empower Field at Mile High. Mandatory Credit: Ron Chenoy-Imagn Images
Opinion

The Tomlin Effect? NFL Analysts More Blunt Than Ever

Rex Ryan is the latest ex-coach to break from the fraternity.
Sep 21, 2026; Inglewood, CA, USA; Pat McAfee on the ESPN Monday Night Countdown set at SoFi Stadium. Mandatory Credit: Kirby Lee-Imagn Images
Opinion
October 12, 2026

Could Pat McAfee’s Super Alt-Cast Be an MNF Tryout?

McAfee will host a Field Pass alt-cast for Super Bowl LXI.
ESPN
October 12, 2026

Disney Stacks Super Bowl LXI Lineup With Even More Alt-Casts

Disney adds to its cross-platform coverage of the upcoming NFL title game.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Opinion
October 11, 2026

It’s Time for NFL Networks to Hire ‘Clock Management’ Specialists

Washington let the clock run out instead of kicking a field goal.
Oct 23, 2024; Inglewood, California, USA; Stephen A. Smith (Stephen Smith) on the ESPN NBA Countdown live set at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
October 8, 2026

Stephen A. Smith Ditches the ‘Nopology’ in Lane Johnson Mea Culpa

Smith faced criticism for comments about Johnson retiring to focus on mental health.
Kenny Albert Fox Sports
First at FOS
October 7, 2026

Kenny Albert’s Last-Minute NLDS Fill-In Came Mid-Colonoscopy Prep

Albert filled in for Joe Davis, who had lost his voice.
Charles Barkley Shaquille O'Neal
First at FOS
October 7, 2026

Shaquille O’Neal on Charles Barkley Retiring: ‘I Don’t Believe That’

Barkley has walked back retirement plans before, most recently in 2024.