• Loading stock data...
Tuesday, September 16, 2025

Apple, Amazon Vie for Piece of Growing Wearable Tech Market

  • Apple, Amazon and other tech companies are competing over the growing wearables market.
  • The segment could reach $114 billion by 2028.
Apple-Watch-Health
Apple/Design: Alex Brooks

The fitness wearables market is poised for huge growth over the next seven years — and companies and investors are taking notice.

Separate reports from Grand View Research and Fortune Business Insights placed the fitness wearable market at $34.6 billion and $36.3 billion, respectively. 

Fortune predicted compound annual growth of 15.4% through 2028, up to $114.4 billion. Grand View estimated an even higher growth rate of 18.9%. Startups and major tech companies are enhancing their hardware and software to claim a slice of that market. 

Apple Faces Wearables Competition

  • Apple rolled out its Watch Series 7 in September. The wearable is required hardware for the company’s $9.99-per-month subscription workout program, Apple Fitness+.
  • Amazon rolled out a new line of Halo fitness wearables that same month. Its subscription program costs $3.99 per month after a six-month trial period.
  • Meta is focusing on metaverse and VR tech for its fitness push. In October, it acquired VR fitness game developer Within.

Heart rate monitoring and movement tracking are nearly ubiquitous among smart watches, and many now track blood oxygen levels, sleep quality, respiratory rate, skin temperature, and a wide array of analytics derived from those biometrics.

Startups have not been deterred by the tech giants entering the space. WHOOP, which upgraded its hardware and software in September, raised $200 million in August at a $3.6 billion valuation. Oura raised $100 million in May at a valuation of around $800 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Green Bay Packers cornerback Keisean Nixon (25) breaks up a pass intended for Washington Commanders wide receiver Noah Brown (85) on Thursday, September 11, 2025, at Lambeau Field in Green Bay, Wis. The Packers won the game, 27-18.

Amazon Shatters Previous Ratings High for 1st NFL Game

“TNF” viewership surges 35% compared to the 2024 season average.
Las Vegas Aces

WNBA Playoffs Face ESPN Fall Crunch For Final Time

The games will be spread across three networks next year.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.

Featured Today

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
opinion
September 9, 2025

The Good, The Bad, and The Ugly from NFL’s Week 1 Broadcasts

Many viewers decried the addition of ads to “NFL RedZone.”
Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.
September 7, 2025

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.
Cal Raleigh

Home Run Derby Came Down to a 1-Inch Hawk-Eye Measurement

One expert is skeptical that the measurement could be that precise.
May 23, 2025

Paul Skenes Blockbuster Trade Buzz Is Building. Will the Pirates Cash In?

Trade talk reflects the pitcher’s big surplus value and the Pirates’ struggles.
Tennis
July 7, 2025

Wimbledon’s Rollout of Automated Line Judges Has Been Rocky

The electronic system briefly went down Sunday, leading to a controversial replay.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Curry
May 9, 2025

Brady, Curry, Ohtani Get Most Claims Dropped in FTX Endorser Suit

The judge did call the endorsers “uninformed, negligent, or even reckless.”
Sponsored

How NFL Next Gen Stats and AWS are Modernizing NFL Scouting Combine..

In an era where data is king, evaluating football’s next great talents demands a more sophisticated approach.
July 18, 2024; Milwaukee, WI, USA; A Secret Service agent watches over Donald Trump during the final day of the Republican National Convention at the Fiserv Forum. The final day of the RNC featured a keynote address by Republican presidential nominee Donald Trump.
October 29, 2024

Trump, Harris, and Biden Can Be Tracked Through Secret Service Strava Users

A French newspaper discovered the movements of world leaders through their security.
Jul 12, 2024; London, United Kingdom; Lorenzo Musetti of Italy returns a shot against Novak Djokovic of Serbia on day 12 at All England Lawn Tennis and Croquet Club.
October 9, 2024

Wimbledon Turns to AI After 147 Years of Tennis Line Judges

The French Open is now the lone tennis major without electronic line calling.