• Loading stock data...
Tuesday, June 3, 2025

Apple, Amazon Vie for Piece of Growing Wearable Tech Market

  • Apple, Amazon and other tech companies are competing over the growing wearables market.
  • The segment could reach $114 billion by 2028.
Apple-Watch-Health
Apple/Design: Alex Brooks

The fitness wearables market is poised for huge growth over the next seven years — and companies and investors are taking notice.

Separate reports from Grand View Research and Fortune Business Insights placed the fitness wearable market at $34.6 billion and $36.3 billion, respectively. 

Fortune predicted compound annual growth of 15.4% through 2028, up to $114.4 billion. Grand View estimated an even higher growth rate of 18.9%. Startups and major tech companies are enhancing their hardware and software to claim a slice of that market. 

Apple Faces Wearables Competition

  • Apple rolled out its Watch Series 7 in September. The wearable is required hardware for the company’s $9.99-per-month subscription workout program, Apple Fitness+.
  • Amazon rolled out a new line of Halo fitness wearables that same month. Its subscription program costs $3.99 per month after a six-month trial period.
  • Meta is focusing on metaverse and VR tech for its fitness push. In October, it acquired VR fitness game developer Within.

Heart rate monitoring and movement tracking are nearly ubiquitous among smart watches, and many now track blood oxygen levels, sleep quality, respiratory rate, skin temperature, and a wide array of analytics derived from those biometrics.

Startups have not been deterred by the tech giants entering the space. WHOOP, which upgraded its hardware and software in September, raised $200 million in August at a $3.6 billion valuation. Oura raised $100 million in May at a valuation of around $800 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.
exclusive

ESPN’s Ashley ShahAhmadi Targeted by NBC, Prime for NBA Role

ShahAhmadi has covered high-profile college football and NBA games for ESPN.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”

Featured Today

Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
May 24, 2025

Indiana Is the Center of the Basketball Universe—Thanks to Both Pro Teams

The Fever and Pacers are thriving at the same time.
Around the Horn - October 26, 2020
May 23, 2025

‘Quirky, Nutty, Bombastic’: 10 ‘Around the Horn’ Faces on Their Top Moments

“A quirky, nutty, bombastic, mostly wrong, sometimes right, crazy sports family.”
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.

Paul Skenes Blockbuster Trade Buzz Is Building. Will the Pirates Cash In?

Trade talk reflects the pitcher’s big surplus value and the Pirates’ struggles.
Sponsored

How NFL Next Gen Stats and AWS are Modernizing NFL Scouting Combine..

In an era where data is king, evaluating football’s next great talents demands a more sophisticated approach.
Curry
May 9, 2025

Brady, Curry, Ohtani Get Most Claims Dropped in FTX Endorser Suit

The judge did call the endorsers “uninformed, negligent, or even reckless.”
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
July 18, 2024; Milwaukee, WI, USA; A Secret Service agent watches over Donald Trump during the final day of the Republican National Convention at the Fiserv Forum. The final day of the RNC featured a keynote address by Republican presidential nominee Donald Trump.
October 29, 2024

Trump, Harris, and Biden Can Be Tracked Through Secret Service Strava Users

A French newspaper discovered the movements of world leaders through their security.
Jul 12, 2024; London, United Kingdom; Lorenzo Musetti of Italy returns a shot against Novak Djokovic of Serbia on day 12 at All England Lawn Tennis and Croquet Club.
October 9, 2024

Wimbledon Turns to AI After 147 Years of Tennis Line Judges

The French Open is now the lone tennis major without electronic line calling.
NFL-Sunday_Ticket
September 3, 2024

Plaintiffs Appeal After $4.7 Billion NFL Sunday Ticket Verdict Tossed

The move was expected after a judge threw out a landmark verdict.
August 28, 2024

NBA Hiring Team to Oversee Automated Officiating

The league is coming off a terrible year for officiating.