Tuesday, July 7, 2026

Animoca Brands Raises $360M, Valued at $5.4B

  • Animoca Brands has raised $360 million.
  • The new funding values the investor in Fan Controlled Football and NBA Top Shot at $5.4 billion.
Animoca-Brands
Animoca Brands/Design: Alex Brooks

Software and venture firm Animoca Brands has raised $360 million in new funding, valuing the investor in Fan Controlled Football and NBA Top Shot at $5.4 billion. 

The round, led by Liberty City Ventures, will provide the Hong Kong-based company with fresh capital to build an open metaverse, fund strategic acquisitions, and secure licenses for popular IP. 

Animoca Brands has investments in more than 150 NFT, metaverse, and blockchain companies, having raised roughly $700 million in total capital. 

  • Last May, the company raised $88.8 million during a two-part funding round, valuing the business at around $1 billion.
  • It completed part two of the round last July, raising an additional $50 million from a group of investors including Samsung and mobile game developer Scopely. 
  • In October 2021, the company raised $65 million during a round, which included Sequoia Capital and French video game studio Ubisoft.
  • SoftBank Vision Fund 2 led a $93 million investment in the company and its mobile game brand The Sandbox last November. 

Work in Progress

Animoca Brands posted $141 million in bookings and income of $530 million in Q3 2021, while its digital reserves were valued at $16 billion at the end of November.

The company was delisted from the Australian Stock Exchange in March 2020 due to a breach in listing rules fueled by “involvement in cryptocurrency-related activities.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Michael-Rubin-Fanatics

Fanatics Valuation Jumps To $31B After $700M Raise

Fanatics will look to acquire more companies after raising around $700 million.

Expanding Vuori Eyes Lululemon, Nike in $546B Activewear Market

Vuori continues to expand as it competes with Nike and Lululemon.

Serie A Broadcasts 1st Live Soccer Game From Metaverse

Italy’s top-flight league became the first to broadcast a live game from the metaverse, granting fans access through NFTs.
Improbable

Blockchain Meets Metaverse In Improbable Worlds’ $150M Round

Improbable Worlds has raised $150 million for its new project, M², which is now valued at $1 billion, according to the company.
podcast thumbnail mobile
Front Office Sports Today

7/7/26 – USMNT Eliminated by Belgium, Trump’s FIFA Call Scrutinized, Tiger Woods Sells Golf Simulator Company, Giannis Heads to Miami

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Aksha Bhatia, Max Homa, and Tiger Woods of Jupiter Links before a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.

Versant Buys Woods-Backed Golf Simulator Company for $530M

Full Swing is the predominant technology used by TGL.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
June 5, 2026

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
May 8, 2026

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
April 23, 2026

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
John and Louis Antonelli
Exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.